Coming off the buzz around the Oscars, the Monday after, people gossip, critique, and blog about three things…

Best and worst dressed, the host and who won.

Now, since that noise is fading out, lets talk about the “OSCAR EFFECT”.

If you saw Fast Company’s recent profile of the Top 10 Media Companies, ­you might have been shocked to find a brand at #2 on the list. Yet there is energy-drink titan Red Bull, behind only new media vanguard Twitter and ahead of old media master The New York Times. When Red Bull launched Red Bull Media House in 2007, they officially became a content publisher, not just a late-night enabler.

It seems there’s quite the buzz leading up to NASCAR’s opening weekend in Daytona.  In spite of the Oscars, the NBA All-Star Game and even some rain, the crown jewel of motorsports will kickoff Monday evening under the lights.  What’s being deemed a coming out party for Danica Patrick, a renewed sense of competition for the Chase with Tony Stewart’s attempt to repeat, is also seeing a revitalization in advertising.

“I really don’t believe there’s going to be another Kodak moment.”

-Don Strickland, ex VP of Kodak Digital Imaging.