Category Archives: OE Work

OE Scores Silver REGGIE Award

Last week, the DuPont “FORTUNE Global Re:set” campaign won its first award…a Silver REGGIE for Best Global/International Campaign. The winners were announced during the Brand Activation Association (BAA) 2014 REGGIE Awards Ceremony on March 27th in Chicago. Winners represent the best-of-the-best brand activation campaigns from the world’s leading brands and their agencies. View the winning case study here.


DuPont and ET Now Open Entries For Challenge For Zero, Season 2

Calling all innovators! The Power of Shunya returns to India for Season 2.

DuPont continues its partnership with Times Television to carry on India’s dramatic hunt for Zero.  With a staggering 11 million viewers over the course of Season 1, The Power of Shunya returns for a second season, with higher stakes and an even greater stage for today’s young visionaries.

As India’s population and economy continue to grow at steep trajectories, as does the nation’s reliance on its leaders of the future. Season 2 of The Challenge For Zero invites all of the brightest minds from India’s top science, technology and business schools to present their ideas that will help the nation achieve its goal of Shunya. This 10-episode series will scour the nation for 16 innovations and 16 business-minds to promote the ideas that will ultimately support growth at zero cost. Join DuPont and ET Now as The Challenge for Zero leads India’s bright future in the fight towards Shunya.


Season 1 Grand Finale of The Challenge for Zero

Students in India are invited to join the Challenge today. Entries can be submitted at before April 20, 2014.

The Challenge for Zero is set to premiere early July 2014. Stay tuned for more info, as The Power of Shunya and The Quest for Zero return later this year!

View additional coverage on here.

AdAge Features Philips “Innovation and You” Campaign

Ever since Philips introduced its first lightbulb in 1891, the company’s mission has been to make a difference in people’s lives through meaningful innovation. With the help of Ogilvy, Philips is bringing this incredible heritage to the forefront with its new brand position “Innovation and You” and series of digital stories, which showcase how Philips innovations are helping businesses and people around the world. The work was featured today by AdAge in the article “Philips Continues B2B Rebranding Push With Digital Stories” by Seth Fineberg. We invite you to read the article here and watch the latest films on

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In The News: Castle Lite and Timbaland Launch Extra Cold Music

This article originally appeared on (March 14, 2014).

Castle Lite is now taking digital music to the next level with the launch of its innovative music platform, Extra Cold Music.

Castle Lite is teaming up with multiple Grammy Award-winning producer Timbaland, to unleash its latest innovation, Extra Cold Music. Extra Cold Music is a world-class music portal bringing Castle Lite consumers the latest local and international songs directly to their mobile phones.

The Extra Cold Music Concert Edition

And to top it all, Timbaland has agreed exclusively to produce a stage music experience like no other – the Extra Cold Music Concert Edition. Scheduled to take place on 7 June, the concert edition will showcase the next generation in music experiences, featuring the hottest international acts alongside a host of South African artists.

In the weeks leading up to the concert, music lovers just need to purchase two promotional Castle Lite packs, enter the unique codes to the USSD line provided and gain access to some of the best local and international tracks available.

One of the brains behind the concept is Castle Lite’s GM, Andrea Quaye who says: “Extra Cold Music is essentially an ‘always on’ music portal that will provide consumers with access to the latest in local and international music across various genres including pop, hip hop, house, rock, R&B, and kwaito.”

“Each week a total of five new tracks will be available for download, comprising four local tracks and one international, where all of the songs selected will have only very recently been added to radio playlists. But what truly makes this innovation stand out is the fact that the tracks are free to download and no data charges apply, except for the USSD dialling costs, which companies can legally not provide for free.”

Unlock the latest tracks

These two codes together will unlock the latest tracks, and between 50,000 and 100,000 of each track available the brand anticipates a ‘battle of the latest beats’ to occur amongst its consumers.

Castle Lite Consumers will be informed of the latest music that is available to download, by staying in touch with the weekly media announcements on SABC 1′s Live AMP and 5FM, dialing the Extra Cold Music USSD number *120*3338# or visiting the brand’s website to view the week’s song selections. “Although between 50,000 and 100,000 of each of the tracks are available, we have ensured that everyone has the opportunity to download the latest music. If a song is sold out, you can go to where all the songs featured on the platform will be made available for purchase as from the end of March 2014,” remarked Quaye.


covered californiaIt is with great excitement that we share with you our Tell A Friend – Get Covered  campaign for Covered California.  The campaign is a five-week entertainment program utilizing top talent and influencers, including Adam Levine, Adrian Grenier, Fran Drescher, Lisa Leslie, Pitbull, and YouTube stars in partnership with Maker Studios.  All campaign ambassadors have committed to make ongoing outreach to their fans and followers because they recognize the importance healthcare coverage can have in their lives.
This entertainment initiative, supported by The White House, aims to increase awareness and understanding of the options available in each state for health coverage. To date, over 40 million people have been reached through social media efforts and campaign coverage has spanned nationally across 200 media outlets including USA Today, Bloomberg, LA Times, CNN and more.
Our Tell A Friend – Get Covered campaign culminates with a 6-hour live steam at YouTube Studios in Los Angeles TODAY from 12pm to 6pm PT / 3pm to 9pm ET. Hosted by Quddus Phillipe, Hannah Hart and Karli Henriquez, we will showcase top talent to educate, inspire, and invite Americans to tell a friend and #GetCovered. Under the oversight of experienced producers and directors and with the support of Maker Studios and Funny or Die, the broadcast has been elaborately fitted as an extensive variety show combining the wits of sketch comedy and educational segments.

The event will be streamed at and distributed on multiple, high-traffic online platforms. We invite you to tune in at 12PM PST / 3PM EST and “Tell A Friend.”

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