OgilvyEntertainment President Doug Scott recently wrote an article for Tubefilter News about the recent redesign at YouTube and how it will impact the online video industry.

Just launched YouTube Channel, stay tuned for more content and updates coming soon!

DuPont Works with Local Farmers in a Switchgrass Based Ethanol Renewable Energy Program

By: Sky McCarthy

How does one develop an engaging story while retaining the interest of a B2B consumer? DuPont, a worldwide leader in science, has taken a new direction to branding – reaching out to companies, governments and organizations to help combat the problems faced by a planet showing the strains of a growing population:

By, Amy Soloway

Time Warner Cable was the 2011 signature media sponsor of the Tribeca Film Festival.  Through the sponsorship, TWC had the opportunity to activate at the following festival events: Drive-In, ESPN Gala & After Party, ESPN Sports Saturday and host a private screening of ESPN Sports Film “Catching Hell.”

The goal for TWC was to create memorable engagements for the consumer and that they did.  They maximized their sponsorship benefits in an engaging and interactive manner on-site, and provided an inside look to Directors, Artists and Talent through VOD content captured throughout the event.  TWC once again demonstrated to their customers that they bring them closer to the things they love.