Throughout history, we have told stories. Stories are what connect us across geographies, cultures and experiences; stories demonstrate that we share the same hope, dreams, fears, challenges and desires. Today’s complex, digitally connected consumer universe makes brand storytelling more challenging, but also creates opportunities for brands to tell their stories in new ways.

On July 31, 2012, Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented “The End of TV as We Know It & The Birth of Transmedia” at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer in Chicago.

The presentation investigates how the idea of TV might be a thing of the past, but the stories that drive our content will always be our constant. Our variable? Telling. Telling has evolved due to the primary role of digital in our lives and disruptive innovation which has given us the ability to craft transmedia experiences. Transmedia has brought a bought a new set of creative tools and narratives that are rooted in content, formed by context and crossed by all things culture. Are you a story? Or are you a teller?

We are excited to share the presentation with you on SlideShare here.

Tell us what you think @OgilvyEnt.

Today we are experiencing a behavioral shift of the consumer driven by disruptive innovation. In this fragmented landscape, it is more difficult than ever for brands to rely on traditional means to reach their audiences. Branded entertainment provides an opportunity for companies to develop original content and engage with audiences in ways that capture their imagination and provide them with utility. In a recent interview with Forbes, Doug Scott explains why branded content is more important now than ever before and posits what the future may hold for brand storytelling. The article also highlights insights gleaned from OgilvyEntertainment’s white paper Making magic, using logic: the Ogilvy Branded Entertainment Assessment Model™ (BEAM™), a first-ever strategic approach for measuring the effectiveness of branded entertainment programs. Read the article on Forbes.com here: http://www.forbes.com/sites/lorikozlowski/2012/08/15/building-your-brand-making-magic-using-logic/

…

Last week, OgilvyEntertainment helped Time Warner Cable launch a 5-day “Enjoy Baseball Better” experience at the MLB All Star FanFest in Kansas City.  TWC partnered with MLB network to enable baseball fans to get lost in their passion and enjoy America’s pastime even better.  Highlights of the 100×100 footprint included a batting simulator, a KC Metro Sports Broadcast Booth which broadcasted live nightly and shot exclusive interviews daily, a caricature station, an MLB Network photo booth, an Enjoy Gaming Better dugout featuring MLB 2K12 on PS3′s, and a concession stand serving fresh popcorn day and night.  On top of all of the excitement, TWC was able to secure talent ranging from Clayton Kershaw to Frank White and John Mayberry, all of whom graciously took photos with and signed autographs for their adoring fans.  With over 150,000 fans in attendance over the course of five days, it’s safe to say that Time Warner Cable’s experience was a grand slam.

“Far and away the best prize that life offers is the chance to work hard at work worth doing.”

- Thomas Jefferson

Here at Ogilvy & Mather, we are passionate about great brands. We appreciate the opportunity to channel our combined skills to enable brands to rise above their competitors while creating meaningful experiences for their consumers. We bring a brand’s true ideals to life.

It has been a busy yet rewarding summer here at Ogilvy & Mather. Following a year of hard work, late nights preparing for pitches, and around-the-clock account management…