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Branded Content Marketing Association (BCMA) North America Launches Today!

We are thrilled to launch the Branded Content Marketing Association (BCMA) North America Chapter today!
BCMA North America is steered by Doug Scott, President of OgilvyEntertainment and International Director of BCMA. The new BCMA chapter is the first trade association in North America dedicated exclusively to the development of the branded content industry. Established in the United Kingdom, the BCMA unites a distinguished network of content-led branding experts to build and grow new partnerships and drive industry growth. “We are delighted to launch BCMA North America and are excited that the BCMA is broadening its reach into this important territory,” said Andrew Canter, CEO of BCMA.This evening, BCMA North America celebrates the official launch of its chapter in New York City at the worldwide headquarters of Ogilvy & Mather, featuring a high profile roster of prospective members.“There has never been a better time to bring together the brightest minds in the industry and further define creative, production and measurement standards in the branded content space,” said Doug Scott, Chairman of BCMA North America.
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OgilvyEntertainment & DuPont Take Home Two Brave Awards

OgilvyEntertainment is proud to announce that Horizons has won two awards at the first ever Brave Awards in the Best Branded Content (Factual) and Best Long Form Branded Content categories. Currently in its second season, Horizons is a thought-provoking television series which engages the business leaders who are revolutionizing the way humankind will live and work over the next decade.  The series, as well as its microsite, were independently developed by…

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Time Warner Cable rocks X Games 2012

Time Warner Cable recently partnered with the 2012 X Games in Los Angeles, enabling fans to enjoy the event even better. OgilvyEntertainment collaborated with Time Warner Cable from initial ideation, to development of The Hanger, to management of the execution.

Time Warner Cable’s involvement began with…

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The Horizons Project Makes Cannes Lions Shortlist

It was announced today that The Horizons Project has been shortlisted at the 59th Cannes Lions in the newly created Branded Content & Entertainment “division.” OgilvyEntertainment created the ongoing effort for DuPont. The campaign centers on a long-form, thought-provoking TV series called Horizons. The program and its accompanying website were developed independently by BBC World News and sponsored by DuPont. To support Horizons, Ogilvy commissioned broadcast television company TwoFour to produce a series of 2-minute documentary-style commercial films showcasing DuPont stories of collaboration, and staged a series of debates on important global issues. All elements came together to answer three crucial questions: As our world’s population continues to grow, how will we feed every mouth? How will we decrease our dependency on fossil fuels? How will we protect people and the environment?’

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Tristan Shone/Lenovo

It’s not often we come across people who find ingenious ways to follow their dreams. Tristan Shone is one such individual. Tristan creates music out of what others might see as industrial parts. He crafts his instruments by hand and hooks them up to his computer, transforming into a one-man band… all on his Lenovo laptop. OgilvyEntertainment is proud to bring you Tristan’s story.

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