A couple of weeks ago, we posted the Time Inc. video demonstrating what a typical issue of Sports Illustrated might look like on the as-yet-unreleased electronic magazine tablet. The whole industry is betting on its success: on Christmas many a journalist was kneeling at church praying for not one but two saviors this…

From all of us at OgilvyEntertainment, we wish you a happy holiday and a healthy new year.

See you in 2010!

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A special Wednesday Flashback for the holiday week!

Five Keys to Branded Entertainment Success, AdAge, 12.21.09
Guinness Lets U.K. Drinkers Create Virtual Worlds, AdAge, 12.17.09

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment,…

With 2010 around the corner, Carl’s Jr. is trying to change their reputation.  Best known for burgers and fries that add up to over 1,000 calories, the fast food chain will launch a new line of grilled chicken salads advertised by reality star Kim Kardashian.

The campaign will incorporate social…

This week we find out why there are scantily clad ladies in Times Square and why Conan doesn’t work at Best Buy

Conan Works at Best Buy, Hulu, 12.17.09
In Times Square, to Press the Flesh, and Show Some, to Promote Shows, New York Times, 12.14.09

BRANDED ENTERTAINMENT NEWS
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