OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.
Coca-Cola Launches Happy Places Photo-Sharing App brandchannel 11.05.12 Coca-Cola has long made happiness part of its brand DNA. Now extending that joy into social, the iconic brand’s Happy Places photo app and social network is encouraging people to share their happy moments with a new photo-sharing social network, Happy Places, and a free mobile app to enable it. The launch comes as Twitter is rumored to be ready to launch a photo filter, a move that Instagram’s CEO says doesn’t scare him.
American Express Goes Gaming on Xbox brandchannel 11.05.12 In the challenging world of gaming console marketing, American Express has launched a co-branded experience that combines activity-based advertising and digital partnerships, building on AMEX’s success with Foursquare, Facebook and Twitter.
Unilever to target gamers with Planet Lynx platform Marketing Week 11.05.12 The Planet Lynx initiative has already launched in beta in the US and Canada under the Axe brand name. It uses the strapline “Play Hard. Earn Points. Score Rewards”. It includes games such as Axe Man, which is powered by users’ music collections. The game could potentially launch in the UK market as Lynx Man or Lynx Axe Man.
IgnitionOne Adds Facebook Exchange Support Media Post Publications 11.08.12 IgnitionOne released support for Facebook Exchange in its Digital Marketing Suite (DMS) Thursday. The function adds cross-channel capabilities, from search to display to social. Access to real-time bidding through the Facebook Exchange enhances the ability to present relevant Facebook ads based on first-party intent data, a well-known strategy by search marketers.
To Generate Heat, Advertising Must Light Fires Forbes 11.08.12 Time was, the proverbial ad campaign was methodical. It was calculable. It had a certain predictable rhythm to it. There was a media plan that was planned a year in advance. The creative team would then fill in the blanks of the media plan with creative ads. With our foot on the throat of media proliferation, we had quaint numbers like ‘”reach” and “frequency” and “impressions” to dangle in front of clients to project the impact of the agency’s work and the client’s media spending.
Video Boosts Mobile Ad Engagement 30% Media Post Publications 11.07.12 As mobile advertising continues its rapid trajectory, more marketers are likely to weave video and rich media into their mobile spots. That’s because data continues to prove the effectiveness of video in boosting interaction rates and engagement with mobile ads.
Is Bravo’s ‘LOLwork’ the Next ‘The Office’? Mashable 11.07.12 The eccentric world of an Internet startup takes center stage this fall when Bravo debuts LOLwork on Nov. 7. The comedic documentary series follows the follows of I Can Has Cheezburger, the nearly 6-year-old humor website that become famous for showcasing lolcat memes, a.k.a. cat photographs with funny text.
Dunkin’ Donuts Partners With Universal Music Media Post Publications 11.07.12 Dunkin’ Donuts is partnering with Universal Music Latin Entertainment to make Dunkin’ Donuts coffee part of Latin music’s big night. Dunkin’ Donuts is the exclusive coffee provider of “Noche de Estrellas,” the invite-only after-party celebration at The Bank, located in the Bellagio in Las Vegas, on Nov. 15.
Hulu Builds Content Library Via CBS Deal Media Post Publications 11.06.12 Even before Providence Equity Partners officially sold its stake in Hulu last month, there was wide speculation regarding the future of the video venture, and its ability to attract quality content. Somewhat easing such concerns, CBS Corporation just agreed to a non-exclusive, multi-year licensing agreement to stream programs on the Hulu Plus subscription service. Financial terms of the deal were not disclosed.
MEDIA & TECH
Can computer games double as personality assessment tools? Search Financial Applications 11.08.12 For as long as personality tests have been tools in the hiring process, recruiters have wondered, To what degree can the answers be trusted? Discovering a few months into employment that a person is not who she represented herself to be can be an unpleasant revelation. But what if a recruiter could objectively uncover a candidate’s behavioral traits — and increase engagement at the same time?
Google Demonstrates Real-Time Web Collaboration Through Music Media Post Publications 11.08.12 Jam with Chrome might seem like a simple and entertaining experiment in musical teamwork, but dig a little deeper and marketers will find that this sophisticated Web-based application demonstrates the power of real-time collaboration and ad targeting on the Web.
Santa Goes Mobile: Walmart and Mattel Test Virtual Toy Store in Canada brandchannel 11.05.12 Tesco made headlines a year ago when its HomePlus retail subsidiary in South Korea tested a virtual store in a Seoul subway station, showcasing items that could be scanned and ordered by smartphone for home delivery, while Peapod is testing virtual grocery shopping in the U.S.