TWEED
We are thrilled to launch the Branded Content Marketing Association (BCMA) North America Chapter today!
BCMA North America is steered by Doug Scott, President of OgilvyEntertainment and International Director of BCMA. The new BCMA chapter is the first trade association in North America dedicated exclusively to the development of the branded content industry. Established in the United Kingdom, the BCMA unites a distinguished network of content-led branding experts to build and grow new partnerships and drive industry growth. “We are delighted to launch BCMA North America and are excited that the BCMA is broadening its reach into this important territory,” said Andrew Canter, CEO of BCMA.This evening, BCMA North America celebrates the official launch of its chapter in New York City at the worldwide headquarters of Ogilvy & Mather, featuring a high profile roster of prospective members.“There has never been a better time to bring together the brightest minds in the industry and further define creative, production and measurement standards in the branded content space,” said Doug Scott, Chairman of BCMA North America.

OgilvyEntertainment is proud to announce that Horizons has won two awards at the first ever Brave Awards in the Best Branded Content (Factual) and Best Long Form Branded Content categories. Currently in its second season, Horizons is a thought-provoking television series which engages the business leaders who are revolutionizing the way humankind will live and work over the next decade.  The series, as well as its microsite, were independently developed by…

Time Warner Cable recently partnered with the 2012 X Games in Los Angeles, enabling fans to enjoy the event even better. OgilvyEntertainment collaborated with Time Warner Cable from initial ideation, to development of The Hanger, to management of the execution.

Time Warner Cable’s involvement began with…

CategoriesTip of the Hat

While “Mad Men” fans mourn the end of another season of fabulous ’60′s style and advertising ingenuity, the team at Ogilvy Paris is keeping the era alive, and the ideas (and whisky) flowing, with an extreme office makeover…

By Darrell Vanterpool

Twelve years ago, Ghetto Film School was “nothing more than an old storefront on Longwood Avenue in the South Bronx.” says James Calinda, an alumni of the program. “We worked with consumer hand-held cameras like the kinds you’d see at your aunt’s wedding.”

Today, Ghetto Film School houses two Avid editing suites and is the only post-production house in the Bronx. The 15-month program begins with students learning the barebones of filmmaking and culminates in them shooting a short film in a foreign country. I was the camera operator for my class’ thesis film, which we shot in Shanghai. You can view the film here. These kinds of unique opportunities are what the film school prides itself on creating for students.

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