OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.
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April 29th, 2013
See Jaguar’s 12-Minute Film Starring ‘Homeland’ Actor Damian Lewis AdAge 04.24.13 Jaguar has premiered the full 12-and-a-half minutes of “Desire,” the film starring “Homeland” actor Damian Lewis that the automaker began promoting last fall ahead of the launch of its first new sports car in 50 years. As we reported in November, when teasers were released, the film was created by The Brooklyn Brothers in London and RSA Films, and was shot in Chile’s Atacama desert. Singer Lana Del Rey has also released a specially commissioned song, “Burning Desire,” to go with the film.
Mini launches branded entertainment series for the Paceman Product Placement News 04.23.13 Mini will be launching a series of short-form documentaries which will be screened on Foxtel’s Studio channel. The branded entertainment campaign coincides with the launch of the brand’s Mini Paceman, a new compact SUV model. The campaign was created by Vizeum and Badjar Ogilvy. It will feature billboards, containing artists’ interpretations of the Paceman campaign and it will also be supported by television and digital campaigns.
Cap’n Crunch Gets YouTube Late-Night Talk Show brandchannel 04.23.13 Cap’n Crunch is looking for a comeback and placing bets on social media — and a touch of nostalgia — to make it happen. The cereal brand is launching an online late-night talk show for its beloved animated character, hoping to rev up its loyal fan base that loved the product in their childhood. The new online animated series called “The Cap’n Crunch Show” will feature nine episodes throughout the spring and summer on its YouTube channel. Just like other late-night shows, it will air at 11:35 p.m. ET/PT and is aimed at an adult audience. A new episode is available every other Tuesday, starting May 7.
Fast Company puts twist on advertiser’s content Crains New York 04.24.13 The fast-growing trend of content marketing—in which publishers turn over editorial space to marketers—is taking a new turn with a content partnership between a Fast Company website and the advertising and marketing agency Ogilvy & Mather. Starting next week, Ogilvy will have its own micro-site connected to the business magazine’s stand-alone website, Co.create, which focuses on entertainment, technology and marketing.
Latin Actor ‘Seduces’ In Bilingual Pepsi Next Videos Marketing Daily 04.22.13 Pepsi Next has tapped Latin actor/heartthrob William Levy to star in humorous videos in English and Spanish. Levy, a star among Spanish-speaking audiences worldwide through soap operas, reality TV and other work, has also gained visibility with the English-speaking audience through “Dancing With the Stars” and a Jennifer Lopez music video, and is scheduled to appear in an upcoming Tyler Perry movie.
Check Out This Ridiculously Long Ad Running on Indian TV AdAge 04.19.13 Bollywood movies are famous for being ridiculously long, but now, a TV commercial out of India is vying to earn the same reputation. Ogilvy & Mather India has created a spot for television provider Tata Sky — part of Indian mega-conglomerate Tata Group — that clocks in at a whopping three-and-a-half-minutes.