NEW YORK, NY, May 3, 2013 – Ogilvy & Mather will be recognized at the 54th Annual CLIO Awards for another year of outstanding work and creative achievements on behalf of its clients.

The CLIOs have also named O&M Agency Network of the Year for the second consecutive year, honoring the agency’s remarkable body of award-winning work throughout the network.  O&M notched 127 shortlists (out of a total of
896 named), which was a 112% increase over last year when the agency also received this honor.

CLIOs recognized exceptional, multi-award winning work from O&M offices spanning the globe, representing executions for clients big and small.  O&M performed in multiple categories including Film, OOH, Print Technique, Print, Direct, and Engagement. Our President, Doug Scott, was even honored with the role of a juror in the Branded Entertainment category.

“Building a culture of Pervasive Creativity requires great minds and great clients. We are fortunate to have both,” stated Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy & Mather.

O&M is especially proud to receive this honor in a year when its client, The Coca-Cola Company, is receiving the inaugural CLIOs 2013 ‘Brand Icon’ Award that recognizes continuous and exceptional creative execution over the years.

This collection of accolades stands as testament to O&M’s worldwide network of clients and employees and the exceptional work they produce together.

Want to get that online TV show up and running? Now’s your chance! Introducing STREAM, the world’s first marketplace and conference for original online television. On June 3rd and 4th in Santa Monica, CA, the inaugural STREAM event will bring together the independent production community with the leading internet TV development executives, media agencies, and brands to mix, mingle and explore how to work together more effectively.

Doug Scott is proud to be a member of the STREAM Advisory Board which includes prominent leaders from AOL, FremantleMedia, Electus, Funny or Die, and more. The complete agenda includes some of the biggest names in Internet TV including Anna Robertson, Head of Yahoo! Studios; Morgan Spurlock, President of Warrior Poets; Frank Cooper, CMO Global Consumer Engagement of PepsiCo; and, of course, our main man Doug.

STREAM’s Early Bird Ticket Special ends this Friday, May 3rd, so head over to http://streammarket.tv/ to learn more!

Matt Doherty, Ogilvy & Mather Transmedia Architect and former OgilvyEntertainment teammate, explores the question: “What Does Branded Content Even Mean Anymore?!” in his latest article for the Transmedia Coalition. In the article, Doherty strongly advocates for “deep content experiences” and defines branded content as “many different types of content that all live in an interconnected digital ecosystem, exactly where our consumers live.” To our delight, Doherty cites OgilvyEntertainment’s integrated program for DuPont as the prime example of a deep content experience. In Doherty’s words:

“The Horizons Project in association with DuPont is a prime example of a deep a content experience produced by OgilvyEntertainment. The Horizons Project’s content ecosystem reinforced DuPont as a scientific thought leader amongst business decision makers. DuPont has embraced the power of deep content to spark dialogue around the world to address and find solutions to the most crucial challenges facing humanity.

The Horizons Project is made up of a number of different deep content types that expand the ecosystem in which it lives. At Horizons’ heart is a 20-episode TV series broadcasted by BBC World News and syndicated on Bloomberg Television and multiple airlines. During commercial breaks each episode was paired with a series of short documentary-style interstitials. These 14 short films highlighted DuPont’s scientific capabilities and collaborations. The short form content also lived on The Horizons Project’s digital hub that supported a social community and weekly LIVE web chats with the TV show’s host.Further extensions of The Horizons Project’s ecosystem included editorial components, 2 international summits that brought together over 350 executives and officials relevant to DuPont’s business reach, over 4,500 co-branded and episode specific 25-second trailers on BBC World News in support of the program and The Horizons Project deep content assets were able to be leveraged as internal tools for DuPont employees to use in press, meetings, business pitches and DuPont events.

Deep content experiences, like The Horizons Project, are less about tactics and more about investments of content overtime that all contribute to the growth of a content ecosystem. The more related content that is produced enables an immersive experience for consumers.”

Many thanks to Matt for showing OE some love!

To read more, check out the article here, which was also syndicated on Jack Myer’s Media Business Network here.

Content is remaking marketing all over again. This ongoing revolution compels us not only to lead on behalf of our clients, but also to participate ourselves. And that is why we’ve partnered with Fast Company to create Content and Pervasive Creativity, a microsite that features a diverse lineup of material—stories and videos, blogs and infographics—about the most fascinating and fastest-changing place in our industry: the intersection of content and Pervasive Creativity.

For your reading pleasure, our very own Abby Marks, Director of Strategy & Operations, wrote “7 Big Ideas You Missed Last Week” based on Fast Company’s “Innovation Uncensored” event. The article just launched on the Ogilvy Fast Company editorial hub here, and is vital reading for everyone interested in keeping up with the rapidly changing marketing landscape.

Our biggest takeaway?

90% of brands still live in ‘ad land’ but consumers moved out already

Over the next two months, Content and Pervasive Creativity will be refreshed daily and we promise you, you will be informed, provoked, entertained, and, hopefully, moved to participate.

OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.

Read Making magic, using logic: the Ogilvy Branded Entertainment Assessment Model^TM.

April 29^th, 2013

BRANDED ENTERTAINMENT

See Jaguar’s 12-Minute Film Starring ‘Homeland’ Actor Damian Lewis AdAge 04.24.13 Jaguar has premiered the full 12-and-a-half minutes of “Desire,” the film starring “Homeland” actor Damian Lewis that the automaker began promoting last fall ahead of the launch of its first new sports car in 50 years. As we reported in November, when teasers were released, the film was created by The Brooklyn Brothers in London and RSA Films, and was shot in Chile’s Atacama desert. Singer Lana Del Rey has also released a specially commissioned song, “Burning Desire,” to go with the film.

Mini launches branded entertainment series for the Paceman Product Placement News 04.23.13 Mini will be launching a series of short-form documentaries which will be screened on Foxtel’s Studio channel. The branded entertainment campaign coincides with the launch of the brand’s Mini Paceman, a new compact SUV model. The campaign was created by Vizeum and Badjar Ogilvy. It will feature billboards, containing artists’ interpretations of the Paceman campaign and it will also be supported by television and digital campaigns.

Cap’n Crunch Gets YouTube Late-Night Talk Show brandchannel 04.23.13 Cap’n Crunch is looking for a comeback and placing bets on social media — and a touch of nostalgia — to make it happen. The cereal brand is launching an online late-night talk show for its beloved animated character, hoping to rev up its loyal fan base that loved the product in their childhood. The new online animated series called “The Cap’n Crunch Show” will feature nine episodes throughout the spring and summer on its YouTube channel. Just like other late-night shows, it will air at 11:35 p.m. ET/PT and is aimed at an adult audience. A new episode is available every other Tuesday, starting May 7.

ADVERTISING

Fast Company puts twist on advertiser’s content Crains New York 04.24.13 The fast-growing trend of content marketing—in which publishers turn over editorial space to marketers—is taking a new turn with a content partnership between a Fast Company website and the advertising and marketing agency Ogilvy & Mather. Starting next week, Ogilvy will have its own micro-site connected to the business magazine’s stand-alone website, Co.create, which focuses on entertainment, technology and marketing.

Latin Actor ‘Seduces’ In Bilingual Pepsi Next Videos Marketing Daily 04.22.13 Pepsi Next has tapped Latin actor/heartthrob William Levy to star in humorous videos in English and Spanish. Levy, a star among Spanish-speaking audiences worldwide through soap operas, reality TV and other work, has also gained visibility with the English-speaking audience through “Dancing With the Stars” and a Jennifer Lopez music video, and is scheduled to appear in an upcoming Tyler Perry movie.

Check Out This Ridiculously Long Ad Running on Indian TV AdAge 04.19.13 Bollywood movies are famous for being ridiculously long, but now, a TV commercial out of India is vying to earn the same reputation. Ogilvy & Mather India has created a spot for television provider Tata Sky — part of Indian mega-conglomerate Tata Group — that clocks in at a whopping three-and-a-half-minutes.