OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.
October 21st, 2013
Porsche Experience Centers Will Help Owners Really Put the Pedal to the Medal brandchannel 10.16.13 Porsche owners may not be able to floor their able machines on the Pacific Coast Highway—not legally, anyway. But at a new Porsche Experience Center taking shape in suburban Los Angeles, and another one in Atlanta, Porsche fans will be able to engage in their every driving fantasy. Pedaling their cars to maximum acceleration. Learning to skid through corners. Maneuvering on simulated ice and rain-slick pavement. Up to 100 drivers a day—and 500 for special occasions—are expected to be able to test their driving mettle when the adult amusement park opens on a 53-acre site in Carson, Calif., by the end of 2014.
Terrifying POV Footage of Red Bull Jump Shows How Felix Baumgartner Got Out of an Uncontrolled Spin AdWeek 10.16.13 If the mere idea of falling 24 miles through Earth’s atmosphere weren’t scary enough for you, here’s some footage that shows how truly terrifying it really is. Red Bull has released nearly 10 minutes of first-person footage from Felix Baumgartner’s record-breaking jump last Oct. 15 from the edge of space to the desert of New Mexico, along with visualized data showing his altitude, speed, heart rate and G-force stress. If you can handle it, it’s worth watching just for the first 90 seconds, when Baumgartner struggles through an uncontrolled spin at 800 miles per hour.
Mattel to Create Original Entertainment Through Playground Productions Banner Variety 10.15.13 Mattel is ready to get more creative with its toys: The world’s largest toymaker has launched Playground Productions as a new banner through which it will create original entertainment for various platforms. Based out of the company’s headquarters in El Segundo, Calif., the new division — which essentially serves as an in-house studio — manages creative storytelling across all Mattel brands, including Barbie, Monster High, Max Steel, He-Man and the Masters of the Universe and its Hot Wheels franchises, overseeing everything from script development to storyboards to greenlighting theatrical productions.