We are thrilled to launch the Branded Content Marketing Association (BCMA) North America Chapter today!
BCMA North America is steered by Doug Scott, President of OgilvyEntertainment and International Director of BCMA. The new BCMA chapter is the first trade association in North America dedicated exclusively to the development of the branded content industry. Established in the United Kingdom, the BCMA unites a distinguished network of content-led branding experts to build and grow new partnerships and drive industry growth. “We are delighted to launch BCMA North America and are excited that the BCMA is broadening its reach into this important territory,” said Andrew Canter, CEO of BCMA.This evening, BCMA North America celebrates the official launch of its chapter in New York City at the worldwide headquarters of Ogilvy & Mather, featuring a high profile roster of prospective members.“There has never been a better time to bring together the brightest minds in the industry and further define creative, production and measurement standards in the branded content space,” said Doug Scott, Chairman of BCMA North America.