If you’re reading this, you’re probably a curator. You search specific keywords on Google and evaluate results to target exactly what you’re looking for. You follow and trust a host of sources for particular veins of information and expertise. While I admit that the subject matter of Curation Nation, namely content aggregation and curation, overtly sparks a conversation most inviting to data experts, I believe that the sooner you accept that you, too, are a curator, the better.
Oceans. Beaches. Mountains. Canyons. Forests. Deserts. There aren’t many spots on this planet that can boast such a variety of terrain. But the United States isn’t just any place. Then there’s the Statue of Liberty, the Golden Gate Bridge, the Gateway Arch, Mount Rushmore, the Alamo, and the Hoover Dam. And what about the largely undiscovered treasures that line American soil: Iowa’s breathtaking Effigy Mounds, Wyoming’s mysterious Devils Tower, and Massachusetts’s inspirational Walden Pond? There are plenty of reasons to explore America, and for the first time in this country’s 236-year history an international tourism campaign is under way to attract tourists from all corners of the globe, inviting them to “discover this land, like never before.”
May 31, 2001. And then the world changed—well, TV changed, anyway. I remember it clearly. We’re brought into a boat in the South China Sea, as host Jeff Probst provides just the right amount of exposition for us to understand the situation—the rules of the game, the players, and the unprecedented $1 million brass ring they’re all after. The show was Survivor, and 24 seasons later, it’s still thriving.
OgilvyEntertainment’s Abby Marks’ recent contribution to MIPBlog focuses on Nike and Casey Niestat’s “Make It Count” video. Marks emphasizes the importance of authenticity and collaboration in the production of branded entertainment.
PR stunt or not, Nike and Casey Niestat had our collective attention approximately three weeks ago when the story broke that a film-maker had gone rogue. According to the tale, Niestat took an entire budget from Nike and instead of producing a spot, spent it on a 10-day trip around the world with his buddy Max. The trip garnered enough footage for ten feature films, which the duo cut into a short film based on the brand positioning for the Nike Fuel Band gadget, named “Make It Count”.
Live free or die. It’s one of the few (read: only) state mottos with which anyone outside of her or his own state has any familiarity (partly thanks to a 2007 installment in the Die Hard movie franchise). Odd, considering New Hampshire’s small stature and position tucked neatly within the New England region leave it largely forgotten by “outsiders” (notwithstanding presidential campaign cycles).
