OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.
Check out TWEED, our blog on the intersection of entertainment and marketing.
Read Making magic, using logic: the Ogilvy Branded Entertainment Assessment ModelTM.
July 29th, 2013
Intel and Toshiba Push Boundaries of Branded Content with New Social Film “The Power Inside” Fort Mill Times 07.25.13 Intel® Corporation and Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems Inc.*, today announced a creative collaboration to deliver a social film titled “The Power Inside.” Directed by Will Speck and Josh Gordon (“Blades of Glory” and “The Switch”), the movie stars Harvey Keitel (“Reservoir Dogs”), Craig Roberts (“Submarine”), Analeigh Tipton (“Crazy, Stupid, Love”), Reid Ewing (“Modern Family”) and Zack Pearlman (“The Inbetweeners”).
Games of Thrones Stunt on British Beach Attracts Gargantuan Attention brandchannel 07.19.13 In the US, HBO’s Game of Thrones sword-and-sorcery series pulled in 16 Emmy nominations Thursday morning, second only to the 17 that FX’s American Horror Story: Asylum garnered. But that wasn’t the only “big” news for fans of Thrones.The show’s third season is about to kick off in the UK and, to celebrate, British streaming service Blinkbox pulled off a major promotional coup: placing a massive dragon skull on a beach in an area known for its anthropological finds.
Unilever Shampoo Gives You Hair So Strong, You Can Make Violin Bows Out of It AdWeek 07.22.13 When you hear the words human hair orchestra, don’t you just imagine Hannibal Lecter conducting? Not so for this Unilever-sponsored stunt in the Philippines from JWT Singapore and JWT Manila. To show the strengthening effect of its Cream Silk hair-care line, the marketer enlisted a custom bow-maker and used human hair washed with the products instead of the usual horsehair to string four violin bows.
Twitter Pushes Amplify US-Wide as it Corners Real-Time Social Ad Market brandchannel 07.24.13 Twitter’s TV ad-targeting service, Amplify, is officially open to all US advertisers running national TV spots. In beta since May, the service allows advertisers to take advantage of second-screen technology through in-tweet promotions and video tied to real-time TV programming. Early adopters included Viacom, Conde Nast, MLB.com, BBC America, FOX, ESPN, and The Weather Channel.
Instagram Video Creates Social Short-Cut for Brands Looking to Repurpose Ads brandchannel 07.23.13 Launched just last month, Instagram video is already disrupting the distribution of video ads, with brands realizing that the app’s 15-second window provides the perfect platform to repurpose previously existing content. Recycling ads, which is not creditied as a ‘best practice’ for brands looking to make an impression on social, has been utilized most notably by Carnival Cruise Lines, which posted nine clips of sun-filled video to its account recently, only to later delete the posts in fear of violating Instagram’s Terms of Service.
Unilever first to sign up for verification-based digital advertising The Grocer 07.20.13 Unilever this week became the UK launch partner for a new digital ad format hoping to turn one of the internet’s most annoying features into a marketing boom area. The fmcg giant has teamed up with US tech company Solve Media to launch a campaign for its compressed-sized Dove,, Sure and Vaseline deodorant cans.