We are excited to share the final installment of the Ogilvy & Mather / Co.Create video series featuring Doug Scott and Brian Orlando, Marketing Director of Hellmann’s. In this video, Brian and Doug discuss celebrity chef Mario Batali’s involvement in Hellmann’s 100th anniversary celebration and how the end-to-end program is setting a new standard for digital content.

We are pleased to bring you the second installment of the Ogilvy & Mather / Co.Create video series featuring Doug Scott and Brian Orlando, Marketing Director of Hellmann’s. In this segment, Doug and Brian discuss Hellmann’s early use of rich media units, which enabled the brand to deliver and syndicate content to a larger digital audience.

For a refresher on the first video, visit: http://ogilvyentertainmentblog.com/2013/05/doug-scott-and-brian-orlando-discuss-using-content-as-a-conversation-starter/. Come see us again next week for the third and final video.

This year, Hellmann’s is turning 100! Part of this exciting campaign includes a content program directed and produced by OgilvyEntertainment. As part of a three part video series on Fast Company, Doug Scott speaks with Brian Orlando, Marketing Director of Hellmann’s at Unilever, about the evolution of the brand’s approach to content. Watch the first video below and stay tuned for Part II!

See the original on Fast Company here.

Adweek interviews Doug Scott in Hawaii during the CLIO Awards judging week to chat about the brand spankin’ new Branded Entertainment & Content category.

Watch more interviews with CLIO judges at www.adweek.com/topic/six-clio-questions. For the full list of 2013 winners, visit www.clioawards.com/catalog/2013/branded_entertainment/.

In advance of the TV:Xperience event taking place in New York on July 15th-17th, Doug spoke with IP&TV News about the importance of branded entertainment to enable multi-platform immersive engagement.

Doug will be presenting on the importance of brand narrative at the July conference. For more information and to register, please visit www.tvxperienceevent.com.

Are second-screen experiences enhancing linear viewing, or detracting from it?

Second-screen experiences are transforming viewing behaviour from linear to that which allows for more meaningful, multi-dimensional and immersive engagement.

Second-screen technology continues to evolve and open new doors for the creation of deep narratives that have the power to mix with and enhance the everyday life of the viewer (or participant).

It’s an exciting time for marketers as we face the challenge of connecting with consumers in their most receptive state while leveraging content across paid, earned and owned channels.

Ultimately, I believe mobile is actually the first screen, not the second screen, because it is truly about me; and it’s my constant personalised source for connectivity and the consumption of content.