TWEED : Press

Position Overview: The Associate Director will work across multiple accounts and disciplines with a large consumer packaged good client in the OgilvyEntertainment division.  In this capacity, this person will lead the development of strategies, creative development and campaign production. Candidate will be a self-starter, highly motivated, pro-active and be able to lead a team to create successful industry-leading work.

WITH tough economic times making Americans choosier about what they stock in their pantries, Hellmann’s is aiming to convince consumers that mayonnaise is a staple cooking ingredient and not just a sandwich spread.

1. How was your week in Cannes?
Exhausting… It sounds fake I know… especially when you come back at the office, tanned, thanks to the sunny south of France. But everyone should try and repeat 6 days in a row the classical roll out of Cannes Ad festival: wake up/meeting up/conference/meeting…

Ford Motors of France launches its first ever web film to communicate its new C-Max with simple Park Assist technology.

“The Dog”, created by Ogilvy & Mather Paris, features dogs and children doing what they do best, playing.  In one well, synchronized stunt, LA based director, James Frost, captures the entertainment that unfolds in a single take.  The two-minute web film shows children putting on their own kid-invented circus in the family backyard, starring, of course, the family dog and all of his neighborhood dog friends.  Filmed as a homemade family video, the entertaining spectacle comes to its grand finale when the family dog jumps in the front seat of mom and dad’s new Ford C-Max and in one quick front paw move parks the car.

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