Durability.  Strength.  Endurance.  These may have always been SOME of the selling points for clothing consumers however, they were certainly not the focal point.  With changing times and changing consumer purchase pre-requisites, an article of clothing’s indestructibility is now a heavy hitter in the marketing of a product.

Babies don’t really care about fashion.  It’s their moms, dads, grandparents and other family members who deign which baby brands should grace their little ones little bodies.  JWT for Huggies: I’ve got Chic in My Pants, has embraced the desire of parents for stylish tots thus producing the “denim diaper”, a diaper that gives the impression of the baby wearing it, to be clad in jeans.

By now everyone’s seen the Levi’s Go Forth overwhelmingly revolutionary campaign on TV, in magazines, in subways, on buses. Levi’s is clearly investing in a new revolution, that’s actually quite…pretty.

For all you soccer addicts who are still watching the World Cup, even though the US had a heartbreaking loss to Ghana (Again), the hot spot to share your love for the game is Puma City in South Street Seaport, NYC.

Puma has teamed up with the neighborhood favorite, Red Bar, to bring fun-filled activities for soccer fanatics of all ages. Since the start of the World Cup, Puma City has broadcast all of the World Cup games and has been the epicenter of all things soccer.

People look forward to this time of the year.  Not because of Thanksgiving-induced food comas, or 8 nights of Hanukkah, or even a white Christmas.  People look forward to this time of year because it means they can go to Starbucks and order their favorite seasonal holiday beverages.  After all, what’s better than…