If you were could choose any career/job that you wanted, what would you choose?

When I was in third grade, I made a book about how I envisioned my life to be in the future. I wrote that I would be a lawyer, arguing in court all day (because that is what I thought lawyers did all day), live in a gorgeous beach house right on the water and drive a Jeep Grand Cherokee Lerado (no idea why this was my idea of a luxury car!).

NBA players have the chance to live out their dream of having an alter ego. Despite all the talks about NBA stars playing oversee, there might be alternate (dream) careers for many athletes here in the states. Here are a few of my favorite examples of how players are keeping busy during the Lockout…

• NBA and NFL players Blake Griffin, Kevin Love, Tyson Chandler, Adrian Peterson, Ron Artest have teamed up as the “Lock Out Professionals,” –a “straight out of the 80’s infomercial” spoof posted on Blake Griffin’s YouTube channel, here to save the world.

This week HuffPost Launches 2 New Sites and Harley-Davidson Roars Into Captain America, and Into the Black

HuffPost Launches 2 New Sites Adweek 07.11.11

Harley-Davidson Roars Into Captain America, and Into the Black Brand Channel 07.08.11

This week NBA Lockout Leaves Draft Picks with Plenty of Time to Fill, Minus a Paycheck and Zynga Files for $1 Billion IPO.

NBA Lockout Leaves Draft Picks with Plenty of Time to Fill, Minus a Paycheck LA Times 07.04.11

Zynga Files for $1 Billion IPO Ad Age 07.01.11

“The Atlantic” published its annual Ideas Issue this week, curating the 14 most influential ideas and trends of the year that are shaping the way we live.  My personal favorite is number 13: “The Maniac Will Be Televised.”

By, Amy Soloway

Time Warner Cable was the 2011 signature media sponsor of the Tribeca Film Festival.  Through the sponsorship, TWC had the opportunity to activate at the following festival events: Drive-In, ESPN Gala & After Party, ESPN Sports Saturday and host a private screening of ESPN Sports Film “Catching Hell.”

The goal for TWC was to create memorable engagements for the consumer and that they did.  They maximized their sponsorship benefits in an engaging and interactive manner on-site, and provided an inside look to Directors, Artists and Talent through VOD content captured throughout the event.  TWC once again demonstrated to their customers that they bring them closer to the things they love.