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Journalists Cash In on WikiLeaks Rights Scramble Financial Times 06.26.11
Newspapers and journalists are cashing in on WikiLeaks’ war on secrecy as Hollywood studios scramble to buy the “life rights” to key characters involved in 2010’s publication of thousands of classified documents. At least five film versions of the WikiLeaks story are in development from groups including DreamWorks, HBO, the BBC and Universal Pictures. This has set off a fight for exclusive adaptation rights to the books and articles published about the saga.
Drama Slump Leaves Networks Scrambling Adweek 06.24.11
As broadcasters cool their heels during the summertime lull, a drama drought threatens to shake up the prime time landscape. Luckily, a few new series look promising, although the shows that could have the biggest impact won’t premiere until mid-season.
Mark Burnett, who more or less created the reality programming business in American television, is back in the ratings fast lane. The Voice” has given Mr. Burnett a third cultural phenomenon, after “Survivor” on CBS, which changed the landscape of the medium 11 years ago, and “The Apprentice” on NBC, which seven years ago gave that network one of its few recent bursts of ratings success.
LAST year, fans of “Mad Men” could buy versions of Barbie and Ken dressed in outfits inspired by the television series. This year, they will be able to dress that way themselves. The Banana Republic unit of Gap Inc., which has teamed up previously with “Mad Men” for marketing promotions, is doing so again this summer with what will be their most extensive joint effort to date.
Consumer Divide Grows Between Haves and Have-Nots AdAge 06.27.11
The rich — and marketers who cater to them — just keep getting richer as everyone else struggles through a so-called recovery. That fact of economics could reshape marketing strategies this year, and for years to come.
Hulu Strikes New Commercial Deal with Disney MediaPost 06.24.11 With speculation of a possible sale of Hulu, the big online video site has struck a new TV program deal with co-owner Walt Disney Co. that will bring more commercials to shows. According to stories in Bloomberg and Variety, who first reported on the deal, the new agreement will include more commercial time during a typical TV program.
BRANDED ENTERTAINMENT NEWS
Viral Video Watch: DirecTV Scores with Mannings as Football Cops BrandChannel 06.23.11
Expanding on the clever viral campaign that brought the Petite Lap Giraffe prank earlier this year, DirecTV is having fun with another punk: a faux trailer for an “original” TV series — Football Cops — starring NFL stars/brothers Eli and Peyton Manning, with a cameo from their dad, Archie.
Bacardi Campaign Using Live Nation Platforms MediaPost 06.24.11
In an extension of its “Bacardi Together” campaign, Bacardi rum has launched a multi-platform effort employing Live Nation Entertainment’s digital, mobile and social media properties. The “Best Shared Live” campaign is targeting 20-something consumers who enjoy nightlife and music by helping them plan summer activities and connect with one another, according to the brand.
Farmville Meets the Hollywood Tie-In Businessweek 06.23.11
What’s a Hollywood producer to do after selling the rights to the DVDs, TV show, action figures, and apparel tied to a summer blockbuster? It’s 2011, and that means: branded virtual goods.
SOCIAL MEDIA & TECH NEWS
Facebook Gets New VIP Sections FastCompany 06.23.11
Facebook is throwing up a red velvet rope around a new VIP page. And today Audi and online influence indexer Klout are creating tools to help the web’s savviest users jump it. Brands will be able to give favored treatment to visitors through both a free and paid app created by social media front-end developer Involver.
Hitwise: One Facebook Fan = 20 Site Visits PSFK 06.24.11
In a new study that benchmarked website visits against the number of fans on their respective Facebook pages, Hitwise analyst Robin Goad has revealed that “within retail, each new fan acquired will drive an additional 20 visits to a retailer’s website.”
HBO App Gets 3 Million Downloads in 3 Weeks New York Post 06.26.11
HBO expected to see its 3 millionth download of the HBO Go app — the mobile version of the pay channel — sometime last night, company officials said over the weekend. The app — which allows people who already subscribed to HBO to watch 1,400 shows in the channel’s library — is only three weeks old.