Oprah Taping Final Show Ever Today The Hollywood Reporter 5.24.11
“We’re ready. She’s ready. ” Tweets her executive producer Sheri Salata.
Ashton Kutcher’s ‘Two and a Half Men’ Contract Is Only One Year The Hollywood Reporter 5.23.11
Ashton Kutcher, who is replacing Charlie Sheen on Two and a Half Men, has signed only a one-year contract to co-star on the show, the Wall Street Journal reported, citing sources.
‘Saturday Night Live’ Delivers Highest Rated Finale in Seven Years The Hollywood Reporter 5.23.11
The 36th season finale of Saturday Night Live – featuring Justin Timberlake and Lady Gaga – was the highest metered-market household average for an SNL season-ender in seven years.
This Bud Light’s Really for You, With a Write-On Label AdWeek 5.24.11
For a limited time, Bud Light is pimping a new label that lets you write on your bottle with a key, coin or any pointy thing.
Google Mashes Up Fan Videos for Lady Gaga Spot AdWeek 5.23.11
Google’s “The Web is what you make of it” campaign for its Chrome browser is churning out a truly impressive series of spots. The latest is the one below, starring Lady Gaga-with a message not unlike Google’s earlier entry in Dan Savage’s “It get better” initiative.
AOL Seeks Heidi Klum’s Advice in Million-Dollar Content Deal Ad Age 5.24.11
AOL began publishing its content partnership with fashion model Heidi Klum today, AOL’s latest celebrity acquisition and a key part of CEO Tim Armstrong’s strategy to attract more female readers.
BRANDED ENTERTAINMENT NEWS
Joe Jonas Touts Solo Career as Acuvue Brand Ambassador Brandchannel 5.24.11
Joe Jonas discusses why he’s launching a solo career, above, to inspire kids to apply to for a one-day celebrity mentorship in Acuvue’s new contest aimed at teens.
Justin Bieber: The Perfume, the Commercial, the iPhone App Brandchannel 5.24.11
The commercial for Justin Bieber’s new perfume, Someday, shows the tween idol floating in zero gravity with a model. There’s also a free iPhone app, including a countdown to the perfume’s June 20th release, in the Apple app store.
Meet Your Next Social Network: A Toyota PSFK 5.23.11
Toyota Motor Corp and Salesforce.com have decided to create a social network where vehicle owners can become “friends” with their cars and get friendly, tweet-like reminders for maintenance checks and other alerts.
SOCIAL MEDIA & TECH NEWS
YouTube Extends Plans for Ads Before Videos NY Times 5.23.11
In the early days of online video, commercials that appeared before viewers could watch clips, known as preroll, got “thumbs down” from most computer users. That attitude seems to have softened more recently, a change of heart that Web giants have noticed.
The social video sphere grows ever wider Tuesday with the introduction of BlipSnips 2.0, an updated TechStars-incubated mobile app that puts the focus on sharing and tagging experiences.
Mango Smoothie: Microsoft Eases Group Messaging With New Windows Phone Brandchannel 5.24.11
Boasting more than 500 new features when it becomes available in “early fall,” the fruity-named mobile OS augments its current Facebook integration with LinkedIn and Twitter apps, and adds local search and groups functionality that aims to make wireless communication smarter and easier.