Tag Archives: Ad Industry

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ENTERTAINMENT NEWS

Oprah Taping Final Show Ever Today The Hollywood Reporter 5.24.11

“We’re ready. She’s ready. :-) ” Tweets her executive producer Sheri Salata.

Ashton Kutcher’s ‘Two and a Half Men’ Contract Is Only One Year The Hollywood Reporter 5.23.11

Ashton Kutcher, who is replacing Charlie Sheen on Two and a Half Men, has signed only a one-year contract to co-star on the show, the Wall Street Journal reported, citing sources.

‘Saturday Night Live’ Delivers Highest Rated Finale in Seven Years The Hollywood Reporter 5.23.11

The 36th season finale of Saturday Night Live – featuring Justin Timberlake and Lady Gaga – was the highest metered-market household average for an SNL season-ender in seven years.

ADVERTISING NEWS

This Bud Light’s Really for You, With a Write-On Label AdWeek 5.24.11

For a limited time, Bud Light is pimping a new label that lets you write on your bottle with a key, coin or any pointy thing.

Google Mashes Up Fan Videos for Lady Gaga Spot AdWeek 5.23.11

Google’s “The Web is what you make of it” campaign for its Chrome browser is churning out a truly impressive series of spots. The latest is the one below, starring Lady Gaga-with a message not unlike Google’s earlier entry in Dan Savage’s “It get better” initiative.

AOL Seeks Heidi Klum’s Advice in Million-Dollar Content Deal Ad Age 5.24.11

AOL began publishing its content partnership with fashion model Heidi Klum today, AOL’s latest celebrity acquisition and a key part of CEO Tim Armstrong’s strategy to attract more female readers.

BRANDED ENTERTAINMENT NEWS

Joe Jonas Touts Solo Career as Acuvue Brand Ambassador Brandchannel 5.24.11

Joe Jonas discusses why he’s launching a solo career, above, to inspire kids to apply to for a one-day celebrity mentorship in Acuvue’s new contest aimed at teens.

Justin Bieber: The Perfume, the Commercial, the iPhone App Brandchannel 5.24.11

The commercial for Justin Bieber’s new perfume, Someday, shows the tween idol floating in zero gravity with a model. There’s also a free iPhone app, including a countdown to the perfume’s June 20th release, in the Apple app store.

Meet Your Next Social Network: A Toyota PSFK 5.23.11

Toyota Motor Corp and Salesforce.com have decided to create a social network where vehicle owners can become “friends” with their cars and get friendly, tweet-like reminders for maintenance checks and other alerts.

SOCIAL MEDIA & TECH NEWS

YouTube Extends Plans for Ads Before Videos NY Times 5.23.11

In the early days of online video, commercials that appeared before viewers could watch clips, known as preroll, got “thumbs down” from most computer users. That attitude seems to have softened more recently, a change of heart that Web giants have noticed.

Video Sharing App War Heats Up: BlipSnips Adds Twitter Integration & Geolocation Mashable 5.24.11

The social video sphere grows ever wider Tuesday with the introduction of BlipSnips 2.0, an updated TechStars-incubated mobile app that puts the focus on sharing and tagging experiences.

Mango Smoothie: Microsoft Eases Group Messaging With New Windows Phone Brandchannel 5.24.11

Boasting more than 500 new features when it becomes available in “early fall,” the fruity-named mobile OS augments its current Facebook integration with LinkedIn and Twitter apps, and adds local search and groups functionality that aims to make wireless communication smarter and easier.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Lady Gaga Hits 10 Million Twitter Followers Mashable 5.17.11

Lady Gaga celebrated this milestone with a tweet saying: “10MillionMonsters! I’m speechless, we did it! Its an illness how I love you. Leaving London smiling.”

ABC Goes Heavy on Comedy for Fall AdAge5.17.11

The network plans to add four new dramas and three new comedies to its fall lineup while peppering in four other dramas and two comedies as the season unfolded, it said during remarks to reporters to Tuesday morning.

Oprah Drops New Hints About Farewell Episode The Hollywood Reporter 5.17.11

“I’m excited to be open to the delight of it,” she said of the episode which will be taped in front of 20,000 fans at Chicago’s United Center. “I’m just going to be delighted by it. [Gayle King] already told me to stop thinking of it as a surprise.”

ADVERTISING NEWS

Digital Properties See Opportunity If Lockout Shortens NFL Season AdAge5.17.11

An NFL season might strike many as too big to fail, but the smart money in Vegas is betting that the ongoing lockout is going to cancel part of the season. Granted, they’re wagering it will only be a small part — and the odds are heavily in favor of a truncated season and, ad gods be praised, a Super Bowl. But the stakes are high, so marketers and their surrogates at agencies are preparing for a life without football in 2011 and the beginning of 2012.

Upfronts: ESPN Shows Its (Upfront) Game Face NY Times 5.17.11

As one of the first cable channels to insinuate its way into the annual skein of presentations by broadcast networks known as upfront week, ESPN has always seemed determined to prove it belonged in their company by offering advertisers a busy series of announcements.

Sony Welcomes Back PSN Users With Free Games & More Mashable 5.17.11

As the PlayStation Network comes back online, Sony is offering a package of free goods and services to all existing registered PlayStation Network and Qriocity users in the U.S. and Canada. This campaign to woo customers is dubbed “Welcome Back.”

BRANDED ENTERTAINMENT NEWS

Foot Locker Launches Sneakerpedia, a Wikipedia for Sneakerheads Mashable 5.17.11

In a bid to position itself as an online industry authority and snare some search traffic, Foot Locker has launched Sneakerpedia, a Wikipedia for sneakerheads.

Zappos’ Virtual VIP Dressing Room Lets Shoppers Sashay Virtual Catwalk Brandchannel 5.17.11

As gaming continues to drive increased online engagement, Zappo’s continues to lead the way by bringing the fun atmosphere that permeates its corporate culture into the virtual brand experience it offers customers online.

Civic Lessons: Honda Launches Songwriting Contest on Facebook Mashable 5.17.11

Earlier we noted Lenny Kravitz lending his musical talents to Chrysler to promote his beloved Jeep brand. Honda is also looking for music and fresh musical talent, but more amateur than pro. The brand’s new Facebook-based “Sounds of Civic” social media songwriting contest invites singer/songwriters to submit a song inspired by one of the four 2012 Honda Civic models.

SOCIAL MEDIA & TECH NEWS

Square To Livestream Product Announcement At TechCrunch Disrupt Tech Crunch 5.17.11

Square, the startup that put the sexy back into payments, has a major product announcement coming up next Monday, May 23. That happens to be the first day of TechCrunch Disrupt in New York as well.

Why Gift Cards Will Lead the Transition From Plastic to Digital Mashable 5.17.11

David Douglas Stone is co-founder and CEO of the digital gifting and incentives company CashStar. Recently named a Prepaid Top 5 Entrepreneur, Stone has served as a senior executive in several emerging growth technology and financial services firms for the past 25 years, including American Express, where he pioneered the first universal prepaid product, the American Express Gift Cheque.

HOW TO: Optimize Marketing Materials for Mobile Devices Mashable 5.17.11

It’s no secret that mobile is the future. While ownership of TV sets in the U.S. fell for the first time ever, smartphone ownership continued to explode – it’s up 60% versus a year ago.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Lady Gaga to Perform at Cannes Film Festival The Hollywood Reporter 5.10.11

Lady Gaga will be showing her poker face in Cannes this year. The singer will present a live concert Wednesday on Canal Plus’ “Le Grand Journal,” which has set up a stage at the event.

How 3D Is Fueling the International Box Office Deadline.com 5.10.11

Titles like “Kung Fu Panda 2″ and “Pirates 4″ aim to capitalize on the popularity of the technology, which helped international grosses climb 30% over the past five years.

Google Music Is (Finally) Here Mashable 5.10.11 At long last, the worst-kept secret in the music industry has been confirmed: Google has launched its music service.

ADVERTISING NEWS

Facebook Now Pays Users 10 Cents To Watch Certain Ads Mashable 5.06.11

Facebook introduced a program Thursday that offers consumers a financial incentive to watch ads on the site.

LocalResponse Eyes Big Brands With Full-Service Check-In Advertising NY Times 5.10.11

LocalResponse, a company that lets businesses monitor and respond to check-ins, today announced the launch of its service for agencies and brands. The company initially rolled out the service to local merchants just two weeks ago.

BMW Launches eBay Store PSFK 5.10.11

The company becomes the first automotive manufacturer to open an official store on the auction site.BMW announced yesterday that it will start selling car parts and accessories directly to the owners, from an eBay store.

BRANDED ENTERTAINMENT NEWS

Lady Gaga & Zynga Found GagaVille Mashable 5.10.11

Two social media heavyweights – Lady Gaga and Zynga – will partner for GagaVille, an offshoot of FarmVille.

Carnival Cruise Lines Sets Sail with Live Nation BrandChannel 5.10.11

Leisure travel may have taken a hit during the recent recession, but that hasn’t stopped cruise lines from building bigger, more extravagant ships. Carnival Cruise Lines just debuted its new European cruise ship, Carnival Magic, and is taking 2012 reservations for its new Carnival Breeze.

Range Rover Evoque Contagious 5.05.11

The next phase in the Pulse of the City project, Range Rover’s promotional vehicle for its flashy city-dwelling Evoque model, is a fully interactive choice-based film created by Brooklyn Brothers London with award winning director Nick Gordon.

SOCIAL MEDIA & TECH NEWS

YouTube Relaunches Rentals, Revamps Site for Pro Content NY Times 5.10.11

YouTube is adding 3000 new movies to its library of VOD rentals. The site is also rolling out a new look for serialized and other forms of professionally produced content, a step that should help to bolster the audience of shows produced by YouTube’s partners.

HBO Go Mobile App Gets More Than 1 Million Downloads in First Week The Hollywood Reporter 5.10.11

HBO co-president Eric Kessler says “Game of Thrones” will be an early attempt at creating exclusive HBO Go windows, and he argues any negative effect on DVD sales from broader availability of HBO content will be negligible.

No Printer Required: First Paperless Daily Deal Service Launches Mashable 5.10.11

Gaming platform SCVNGR has teamed up with American Express and Levi’s to create the first paperless daily deal redemption system.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Justin Bieber, Conan O’Brien Win Webby Awards The Hollywood Reporter 5.03.11

Zach Galifianakis, Lisa Kudrow, Conan O’Brien and Funny or Die were big winners at the Webby Awards this year, with Justin Bieber and Will Ferrell also among those honored.

Take Two: Amateur Producer Relaunches YouTube Reality Dating Show Mashable 5.02.11

Twenty-four year-old Brandon Fletcher is the amateur executive producer behind YouTube reality dating show Date Unknown, a four-year-old show looking to graduate from YouTube obscurity to small screen fame.

Cannes Sales Roundup Deadline Hollywood 5.03.11

The 2011 Cannes Film Festival doesn’t get underway until next week, but the market is already getting busy.

ADVERTISING NEWS

New York Times’ Groupon Clone: More Caviar Than Bikini Wax AdAge 5.03.11

Want to drop $460 on a caviar party? The New York Times thinks you might. In its very own Groupon clone, TimesLimited has also offered up $100 or $260 in flowers for mom, $300 for a seven-course meal and $195 for a cooking class. What a bargain!

Football Advertising Inventory Starts To Move Ahead of Upfront Market

AdAge 5.03.11

The nation’s big broadcast networks won’t unveil their schedules for the 2011-2012 season for another two weeks, but several have already started to sell advertising in both NFL and college football telecasts slated to air in the fall, according to ad buyers familiar with the negotiations.

Big Data: How New Technology Is Helping Marketers Create Better Consumer Experiences Mashable 5.02.11

In this era of constant connectivity and tracking, we are creating huge amounts of data every second. Just like consumers, marketers are facing information overload. The big question is: How can we use this data to produce better, more relevant customer experiences?

BRANDED ENTERTAINMENT NEWS

The Hangover Sequel Launches SCVNGR Hunt at 7-Eleven Mashable 5.03.11

The Hangover Part II doesn’t hit theaters until May 26, but consumers can start playing along Monday in a SCVNGR promotion at 7-Eleven.

Pepsi Introduces Social Vending Machines PSFK 5.03.11

PepsiCo announced the launch of its Social Vending System last week, a digital vending machine with an interactive touchscreen display. The system lets users buy a drink as a gift for a friend and personalize it with a video message.

Fast Five Dodge Charger Is Product Placement Of The Year BrandChannel 5.02.11

With Universal claiming that Fast Five’s opening weekend is the most lucrative opening in the studio’s history, it was a winning weekend for Chrysler and Dodge, the brand that poured a lot into the film including extensive cross-branding and marketing tie-ins, both onscreen and off.

SOCIAL MEDIA & TECH NEWS

Bin Laden’s Death Sparks Record 12.4 Million Tweets Per Hour Mashable 5.02.11

The death of Osama Bin Laden was one of the most tweeted events in history – and generated the highest sustained rate of tweets ever.

Amazon Launches Membership-Only Fashion Site Mashable 5.03.11

Amazon is tossing its hat into the high-fashion discounts game. The eretailer giant announced Tuesday that it’s launching a membership-only shopping site that will offer up to 60% off on fashion items.

AT&T To Launch Groupon Competitor Mashable 5.03.11

Add another big player to the list of Groupon competitors: AT&T. The telecom giant Monday began pre-registration to consumers in Los Angeles, Atlanta and Dallas-Fort Worth for a service via the company’s yp.com that will send daily deals to consumers

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Lady Gaga To Donate $1 Million via Crowdsourced Charity Contest Mashable 4.26.11

Whatever people may say about Lady Gaga, she has been a positive influence in the philanthropic world. And now she has partnered with the Robin Hood Foundation to launch two Facebook contests to support the New York-based charity, which benefits the poor and homeless.

TruTV Rewards ‘Operation Repo’ Fans for ‘Liking’ Show With Facebook-Only Episode AdAge 4.26.11

Network’s Successful Social Campaign Aimed at Reaching 500,000 Likes Is a Milestone for the Industry. In the brave new world of social TV, viewers get rewarded for liking a show with — what else? — more show.

HOW TO: Follow the Royal Wedding Online Mashable 4.26.11

It will be easy enough to follow along on TV with nearly every major news network running of hours of coverage ahead of the wedding which takes place at 10 a.m. BST (9 a.m. GMT, 2 a.m. PT, 5 a.m. ET). There are, however, plenty of options for getting your Royal Wedding fix online.

ADVERTISING NEWS

Coca-Cola’s Recycled Pop-Up Store PSFK 4.26.11

During the Passover holiday, Coca-Cola Israel launched its unique pop-up store for recycled products. In a central location in Tel Aviv, the Israeli marketing agency, Promarket created the concept and decided it would be an appropriate time for increasing awareness around environmental renewal and sustainability.

Yahoo Snaps Up Social TV Service IntoNow AdWeek 4.26.11

IntoNow is based on an iPhone app that can “hear” and detect the television show a user is watching and “check in” to the program, much in the way Foursquare allows users to check in to physical locations.  Reports have twelve-week-old company worth as much as $30 million.

The Spot: Call of the Wild AdWeek 4.26.11

Japanese agency builds a giant xylophone to pitch a cell phone. This abstract and artful Japanese cell-phone spot, which will surely be among the most discussed and awarded ads of 2011, drew its inspiration from a single product feature: the wooden casing around the Touch Wood SH-08C handset.

BRANDED ENTERTAINMENT NEWS

Tiffany Puts a Lock On It BrandChannel 4.26.11

Tiffany’s new collection expands its signature lock motif in a new jewelry line that ranges from $80 to $6,000. The new shoot, styled by red carpet power stylist Estee Stanley, also marks a departure from Tiffany’s more traditional campaigns, such as the recent “True Love Grows.”

Coca-Cola Open Happiness Campaign Keeps on Rolling BrandChannel 4.26.11

Coca-Cola’s Open Happiness campaign that launched with a musical splash during American Idol in 2009 has taken its message on the road with a CLIO award-winning Happiness Machine with a sense of humor; a Happiness Truck, dispensing soft drinks and fun items in Brazil and beyond; and a Happiness Store, offering convenience and smiles (also in Brazil).

Morgan Spurlock, Still Selling, Adds Old Navy, Trident and Others to Roster in ‘Greatest Movie Ever Sold’ AdAge 4.19.11

Morgan Spurlock’s take on product placement, “POM Wonderful Presents: The Greatest Movie Ever Sold,” may have struggled at first to attract sponsors, but its marketing woes are officially over.

SOCIAL MEDIA & TECH NEWS

Vevo Now Available in the UK Mashable 4.26.11

Before, UK users could only access limited Vevo content through YouTube, but now they will be able to check out music videos, original series, live events, etc. through VEVO.co.uk or via VEVO mobile (including Android, iPhone, iPod touch and iPad). UK users can also create playlists (Vevo will be providing a Royal Wedding playlist, naturally), favorite videos and share those vids though Facebook and Twitter.

Facebook’s Two Deal Weapons: The Social Graph and Credits NYT 4.26.11

As expected, Facebook has launched its group-buying effort in five cities today, including Dallas and San Diego.

Groupon Wannabe PeopleDeals Pitches Improved Dealmaking AdWeek 4.26.11

PeopleString, a two-year-old startup which manages a social media-centric affiliate program, has launched PeopleDeals, a group coupon product which employs what the company claims is a unique, proprietary sharing technology. Discounts get better the more they are shared.