Tag Archives: Ad Industry

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

YouTube To Stream Royal Wedding Live Mashable 4.19.11

YouTube plans to live stream the wedding of Britain’s Prince William and Catherine Middleton on April 29, the online video service announced Tuesday.

Beijing International Film Festival to Feature Documentary Competition The Hollywood Reporter 4.19.11

Just days ahead of the start of the First Beijing International Film Festival, organizers announced on Tuesday an additional part of the program, a contest for Best Documentary Short called “See the world through films.”

Festival de Cannes Reveals Jury Members The Hollywood Reporter 4.19.11

Robert De Niro will be joined by A-list goodfellas at this year’s Festival de Cannes with fellow jury members set to include Jude Law, Olivier Assayas and Uma Thurman, the festival announced on Tuesday.

ADVERTISING NEWS

Facebook Courts Ad Agencies With New Site Mashable 4.19.11

In an attempt to build relationships in the advertising industry, Facebook revealed Facebook Studio, a “place to celebrate innovation, creativity and effectiveness” on the platform.

Most Marketers Plan to Increase Social Media Spend This Year Mashable 4.19.11

An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable.

Is Online Video Ready for the $100 Million Advertising Challenge? AdAge 4.19.11

At the end of 2010, the leader of one of the world’s largest media agencies inquired of me on behalf of the CMO of a brand we all know: “Our client wishes to shift $100 million dollars of spend into online and mobile video advertising tomorrow can it or even should it be done?”

BRANDED ENTERTAINMENT NEWS

Sofia Vergara, David Beckham Goof Off for Diet Pepsi AdWeek 4.19.11

There’s been a lengthy lead-up to this new Diet Pepsi spot starring Modern Family’s Sofia Vergara and soccer star David Beckham.

Branded Entertainment: P&G And Walmart To Continue “Family Movie Night” PSFK 4.19.11

Procter & Gamble and Walmart’s Family Movie Night partnership, which launched this time last year on NBC, has proved so successful that they have announced five further family-friendly productions for this year. Research indicates that families across America want more entertainment options that are family-oriented so they can sit down and watch TV together as a group

Nokia Gets Exclusive on NFC-Enabled Angry Birds Game Mashable 4.19.11

The company disclosed on its blog Tuesday that a new game, Angry Birds Free With Magic, contains 20 levels, 15 of which can only be activated by touching your near field communications-enabled phone with another NFC phone.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Kelsey Grammer to Produce Reality Show Based on Web Site The Hollywood Reporter 4.12.11

Kelsey Grammer is producing a TV series based around three, 20-something single New York women who launched a Web site late last year called ThatsNotOkayNY.com.

Kirstie Alley: ‘Dancing’ Is ‘Freaking Me Out The Hollywood Reporter 4.12.11

After suffering two mishaps in two weeks on ABC’s Dancing With the Stars, Kirstie Alley has one question.”Is there like a curse – an injury curse going on?”

Ed Burns to Present at Dusty Film and Animation Awards (Exclusive) The Hollywood Reporter 4.12.11

The 22nd annual ceremony will take place May 10 in New York City. The School of Visual Arts has announced presenters for the 22nd annual Dusty Film and Animation Awards Ceremony, to be held at the school on May 10.

ADVERTISING NEWS

‘Oprah Winfrey Show’ Finale Fetching $1 Million Per 30-Second Spot The Hollywood Reporter 4.12.11

With Oprah Winfrey readying for her May 25 sign-off, advertisers are being asked to dig deep into their pockets.The asking price for a 30-second opportunity to reach viewers on Winfrey’s final daytime talk show is currently at $1 million. Depending on placement within the show, some buyers will likely shell out even more.

Amazon Dominates List of Top Ten Google Advertisers AdWeek 4.12.12

MediaPost has published a new list of Google’s top ten search advertisers based on fourth-quarter data from 2010. According to the list, Amazon ranks as Google’s top spender, followed by AT&T, Capital One, Target, Expedia, Ebay, Progressive, Sprint, Geico, and State Farm.

Helping Fans Dress Like a Video Game Hero The New York Times 4.10.11

Product placement within video games is common enough these days that gamers barely notice it, but when Metal Gear Solid: Peace Walker was introduced last year, some players snickered when they saw its protagonist, Naked Snake, occasionally wearing a T-shirt with the a logo for Axe, the men’s grooming brand.

BRANDED ENTERTAINMENT NEWS

Tiger & Bunny Achieves Mad Men-Level Product Placement BrandChannel 4.12.11

A new animated children’s show in Japan titled Tiger & Bunny is pushing the envelope of branded entertainment.  The anime series, which debuted this month, features a futuristic urban world inhabited by a number of superheroes.

15th Annual Webby Awards Announce Nominees Mashable 4.12.11

The nominees for the 15th Annual Webby Awards were announced Tuesday morning, with Justin Bieber, the Old Spice Guy and Angry Birds among the list of nominees.

Toyota Parks Prius on EA’s Facebook Monopoly Game Mashable 4.12.11

Toyota’s Prius has landed on the iconic Monopoly board – at least the Facebook version of it – thanks to a deal between Toyota and Electronic Arts.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Kirstie Alley, Maksim Chmerkovskiy Fall on ‘Dancing With the Stars’ The Hollywood Reporter 4.05.11

Kirstie Alley and Maksim Chmerkovskiy took an unexpected tumble while performing the rumba on Dancing With the Stars on Monday night.

Filling the Oprah Void Ad Week 4.04.11

Oprah Winfrey’s exit in May might not be the end-of-days scenario for the syndication upfront many predicted when she announced last year that her daytime juggernaught was ending.

Analysts Predict Studios’ Premium VOD Plans Will Have Limited Impact The Hollywood Reporter 4.05.11

A niche product in search of a market. That is how Piper Jaffray analyst James Marsh describes studios’ plans for a $30 premium VOD service that would beam films into satellite and cable TV homes 60 days after their theatrical release.

ADVERTISING NEWS

GOP Uses Social Media to Respond to Obama 2012 Campaign Launch Mashable 4.05.11

If the Republicans’ response to President Obama’s campaign launch Monday is any indication, social media will play a major role in the 2012 election.

McDonald’s Aims to Turn ‘McJob’ Image on Its Ear in Recruiting Effort AdAge 4.04.11

Hyping what it calls National Hiring Day on April 19, McDonald’s today launches an ambitious campaign to recruit a whopping 50,000 people to its already-massive workforce of 600,000. The push aims to recast McJob — a derogatory slang for a low-paying, dead-end job — into a desirable employment opportunity.

Apple Airs First iPad 2 TV Ad Mashable 4.05.11

The spot, by long-time Apple ad agency TBWA\Media Arts Lab, is consistent in style with past “The Product Is Hero” ads from Apple. In fact, it’s very similar to Apple’s first iPad ad, which broke last year during the Academy Awards telecast. Like the latest iPad 2 ad, it featured a close-up of a finger launching new apps by touching the device’s screen.

BRANDED ENTERTAINMENT NEWS

Liveblog: Ogilvy Branded Entertainment Keynote & Brand of Year Award MIPBLOG 4.05.11

Ogilvy & Mather Worldwide CEO Miles Young began his keynote with a manifesto about people. Today they can easily talk back, making them your critics, your cynics. But they are also your contributors, and above all, they are conversationalists.

Twitter Considering Facebook-Style Pages for Brands Mashable 4.05.11

The initiative, which Marketing Magazine reports is being lead by Twitter CEO Dick Costolo and President of Revenue Adam Bain, is to give brands their own space on Twitter – a page they could point to and use to deliver content, while encouraging Twitter users to follow them.

American Express to Receive First MIPTV Brand of the Year Award Product Placement News 4.05.11

As part of the MIPTV 2011 Branded Entertainment Summit, the global financial services company American Express has been selected to receive recognition for its commitment and innovation in the field of branded entertainment.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback

ENTERTAINMENT NEWS

‘Mad Men’ Pushed Back to 2012 Due to Contract Negotiations The Hollywood Reporter 3.29.11

The fifth season of Mad Men won’t premiere until 2012, AMC announced Tuesday.

MTV’s “Diary Of Facebook” Shows What It’s Like To Work In Facebook Business Insider 3.29.11

MTV took its “Diary” series inside the offices of Facebook during its infamous “hack-a-thon” – an all-nighter in which employees experiment with ideas for the site they’ve never worked on before.

Rosie O’Donnell to Take Over Oprah’s Old Studio for OWN Show The Hollywood Reporter 3.29.11

Rosie O’Donnell is taking over Oprah Winfrey’s former soundstage in Chicago, she announced Tuesday morning in a video to Harpo staffers.

ADVERTISING NEWS

Comcast, NBCU Preparing Consolidated Media Review AdAge 3.29.11

Comcast and NBC Universal are preparing to combine all their media accounts — spread across a variety of different agencies, at several holding companies — and put the consolidated business into review, according to people familiar with the situation.

As Its Paywall Launches, Times Announces Deep Discounts Ad Week 3.29.11

In an effort to wean its online readership off of the idea of unlimited free content-and on to its new metered pay model-The New York Times is offering deeply discounted digital subscription rates for the start of its new paywall. The discounted rate is $0.99 for the first four weeks of any digital subscription package.

Can Brands Finally Break In to Your Texts? Brandweek 3.28.11

Featured Groups, a new service launched today by group messaging and conference call service GroupMe. By starting a Featured Group with friends, users allow the brand they select to send special offers and “inside information” directly into their private conversations.

BRANDED ENTERTAINMENT NEWS

German Billboard Dispenses Dog Food When You Check In on Foursquare Mashable 3.29.11

In Germany, a billboard for the GranataPet brand dog food lets consumers (or actually, their dogs) get a sample by checking in via Foursquare. As this video shows, once you check in, dog food comes out of a dispenser at dog level. As detailed, the checkins are noted on a distant server that is connected to a black box in the billboard that controls the dispenser.

Oprah Starts No. 1 Twitter Trending Topic After Debuting OWN’s New Sunday Lineup The Hollywood Reporter 3.28.11

Oprah Winfrey kicked off a “Tweet-a-thon” Sunday night to promote OWN’s new Sunday lineup — and quickly started the No. 1 trending topic: #OprahLiveTweet.

Design Within Reach Integrates 3D Room Planner Online, In Stores Mashable 3.29.11

Modern design retailer Design Within Reach has launched a new online 3D modeling tool that enables shoppers to visually sample furniture and accessories in their homes and offices before making purchase decisions.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Indian Entertainment Biz Grows 11 Percent to $14.5 Billion Over 2010: Report The Hollywood Reporter 3.22.11

The Indian media and entertainment industry registered a growth of 11% over 2010 to touch 652 billion rupees ($14.5 billion) according to a report by industry body Federation of Indian Chambers of Commerce and Industry and consultants KPMG India.

Charlie Sheen Kisses Jimmy Kimmel During Surprise Appearance The Hollywood Reporter 3.22.11

Charlie Sheen made a surprise appearance on ABC’s Jimmy Kimmel Live on Monday during an interview with Mark Cuban.

RATINGS RAT RACE: ‘Dancing With The Stars’ Down, Slew Of Shows Hit Lows Deadline 3.22.11

The season premiere of ABC’s Dancing with the Stars (5.1/15 in adults 18-49, 22.3 million viewers) was down 20% from the March premiere last year to rank as the show’s lowest-rated spring premiere since Season 2 in 2006.

ADVERTISING NEWS

Japanese Delegates Stay Home but Japan Is AdFest’s Big Winner AdAge 3.22.11

Two-thirds of the Japanese delegates skipped Asia’s premier advertising show last weekend in Thailand, but Japanese agencies still managed to dominate the 14th Asia Pacific Advertising Festival.

Burger King and Crispin Split After Seven-Year Run AdAge 3.18.11

In the wake of a marketing shakeup and new ownership at Burger King, the fast-food chain and its lead creative shop, MDC Partners’ CP&B, are splitting up. The move comes after a more than seven-year partnership.

Facebook “Likes” More Profitable Than Tweets Mashable 3.17.11

Eventbrite announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34.

BRANDED ENTERTAINMENT NEWS

US Open Becomes The First Ever Fully Integrated Foursquare Sporting Event PSKF  3.21.11

Sony Ericsson and Foursquare collaborate to make the US Open the first ever fully-integrated Foursquare sporting event.

The Ken Doll Turns 50, and Wins a New Face NY Times 3.21.11

Mattel is bolstering awareness of Barbie’s companion – who celebrated his 50th birthday using social networks like Facebook and Twitter and a series of just-completed webisodes in which wholesome-looking young male contestants vied to be the new face, literally, of the soon-to-be redesigned boyfriend.

The Brands of Windsor BrandWeek 3.21.11

For the moment, Prince William and Kate Middleton are more than the world’s most famous betrothed. They’re the most effective piece of brand marketing machinery we’ve seen since Sarah Palin prompted a rush on Kazuo Kawasaki No. 704 rimless glasses.