Tag Archives: Ad Industry

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

CNN Live ‘TV Everywhere’, New HD Video Player On The Way Paid Content 3.14.11

CNN Digital had a pair of announcements from SXSW that mark significant advancements for the network’s online and mobile video offerings.

Even as Cable-TV Subs Rebound Sightly, More Consumers Say They Plan to Disconnect AdAge 3.15.11

It would be easy to attribute slow and negative growth to the economy and the high price of pay-TV offerings that is no doubt the biggest factor. But the bigger concern is that consumers will decide they can entertain themselves just fine with free or a la carte video on the web, from providers like Hulu, Netflix and iTunes — maybe even Facebook.

Lady Gaga’s Bracelets Raise $250,000 in Two Days for Japan Relief The Hollywood Reporter 3.15.11

The singer announced, via Twitter, the sale of the $5 red-and-white Japan Prayer Bracelet shortly after the country was hit with the natural disaster

ADVERTISING NEWS

Want Some ‘Wyngz’ With That? Frozen Pizza Mixes Up Menu to Battle Chains AdAge 3.15.11

Grocery-store brands like rising-crust pioneer DiGiorno are fighting back with new campaigns and innovations like stuffing chicken wings and cookies into their pizza boxes in hopes of regaining the slice of their business lost to restaurant rivals.

Buick Plots Three-Week Ad Blitz Around March Madness AdAge 3.15.11

As Buick begins a new relationship with the NCAA today during the opening of March Madness, the General Motors brand is stopping the madness its marketing departments have created over the last decade with at least eight different strategies and slogans. The brand will now go without a tagline in its messaging — and viewers will be seeing a lot of that messaging over the next few weeks.

Even Without an EV, Ford Electrifies Conversations on Facebook BrandChannel 3.15.11

If you don’t have the hardware, you can always tout the software.

That is Ford’s approach so far with electric vehicles. The company – ahead in so many other emerging areas of automotive technology – is way behind Nissan and General Motors in fielding a vehicle that is all (or almost) completely powered by batteries.

BRANDED ENTERTAINMENT NEWS

Whole Foods to Sponsor Environmental Film Festival NY Times 3.13.11

Whole Foods Market, the giant purveyor of wholesome groceries, is planning to stock a half-dozen environmentally themed movies in about 70 cities during a month long program it is calling the “Do Something Reel” film festival.

Hulu to Produce Original Content The Hollywood Reporter 3.14.11

Hulu is planning a major push into original content. The video hub-long a destination for TV and movie content on the Web-is looking to expand beyond its present audience, and perhaps protect itself against a possible partner defection down the road.

Super Sell Out: Morgan Spurlock’s “Greatest Movie Ever Sold” Bows at SXSW Fast Company 3.13.11

The day after this post first appeared, Spurlock’s rep from Rubenstein, a big PR firm in New York, contacted us to request that we change the headline to include the full “official title” of the film, “POM Wonderful Presents: The Greatest Movie Ever Sold.” Branding!

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Meet Your New Media Company: Facebook Ad Age 3.8.11

Entertainment announced today it will begin distributing movies for sale and for rent through Facebook, beginning with “The Dark Knight.” Initially it will be available for rental for $3 or 30 Facebook credits. Ultimately, other Warner movies will be available for both rental and for purchase.

Social Sampling Scores Big for Kleenex as a Million People Share Packs Ad Age 3.8.11

Samples usually are one-way, unrequested offers from marketers, and online sampling mostly involves signing up to get freebies yourself.

Charlie Sheen Gains 200,000 Twitter Followers Day He’s Fired Hollywood Reporter 3.8.11

Charlie Sheen gained about 200,000 Twitter followers Monday — the day he was fired from Two and a Half Men – bringing his total to 2,221,380 as this morning.

ADVERTISING NEWS

YouTube Nabs Next New Networks AdWeek 3.7.11

The Mountain View, Calif.-based search juggernaut has purchased Next New Networks, a Web video company built around developing and distributing niche content.

Kraft Looks to Reward Twitter Users Who Tweet About Mac & Cheese Mashable 3.8.11

Under a new program quietly rolled out over the past few weeks, any time two people individually use the phrase “mac & cheese” in a tweet, they’ll each get a link pointing out the “Mac & Jinx.”

Sierra Mist Effort a Not-So-Sweet Attack on Sprite AdAge 3.8.11

“If you’re not fond of fake, try Sierra Mist Natural,” a voice-over says, as a cardboard cutout of a Sprite can falls over.

BRANDED ENTERTAINMENT NEWS

Jennifer Aniston Smart Water Ad Lampoons Viral Memes [VIDEO] Mashable 3.8.11

Smart Water sends up the whole idea of viral videos, with nods to memes such as Double Rainbow, animated dancing babies and lip-syncing kids, in a new ad featuring that recurring subject of Internet interest: Jennifer Aniston.

Jennifer Lopez Puts Product Placement On the Floor Brand Channel 3.7.11

In the four days since JLo’s latest music video was released, On the Floor has blown past 13 million views (6 million on Saturday alone) and more than 36,000 comments on YouTube.

Glamour’s first product placement venture, an iPad app Product Placement News 3.8.11

Glamour, the renowned fashion magazine, will take its first shot at product placement with a new reality series for the Apple iPad.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Live Academy Awards Broadcast Unseen by One of Hollywood’s Biggest Markets: China The Hollywood Reporter 2.28.11

Local viewers must make due with edited nighttime telecast or pirated Internet signals.

Watch the ‘Grease’ Opening Number That Oscar Never Aired Cinematical 2.28.11

For unknown reasons the ‘Grease’ video featuring Anne Hathaway and James Franco never aired during the Oscars. Good news is you can now watch James Franco and Anne Hathaway recreate the final carnival song-and-dance scene for what was supposed to be part of the show’s opening number.

83rd Annual Academy Awards: How Tweet It Was BrandChannel 2.28.11

“If you were watching the Oscars, chances are you were also Facebooking or Tweeting the proceedings at the same time.”

ADVERTISING NEWS

New York Times Co., Hearst, Tribune and Gannett Form Private Online Ad Exchange AdAge 2.27.11

The nations largest newspaper and local TV companies have created a new system to sell online advertising in a private exchange, part of a growing shift by publishers to take control over the digital ad buying process in an attempt to raise ad rates.

Google CEO: Mobile Growing Faster Than Predicted ClickZ 2.28.11

According Google CEO Eric Schmidt, “mobile is taking off faster than predicted.” Google, which develops the Android operating system for smartphones, has seen mobile usage soar in all sorts of activities.

Derek Jeter being shaved daily on billboard Ad Week 2.24.11

A Gillette billboard featuring Derek Jeter in New York’s Soho is “certainly getting people in a lather this week” as he gets shaved daily.

BRANDED ENTERTAINMENT NEWS

TV product placement makes a typically English debut The Telegraph 2.28.11

“Today was meant to mark the dawning of a new era for television advertising. For the first time in Britain, paid-for placement was allowed as a form of brand promotion.

MIPTV Launches Brand of the Year Award Product Placement News 2.24.11

MIPTV 2011 will present the first Brand of the Year Award (April 5), as part of its two-day Branded Entertainment Summit (April 5-6), which will see Ogilvy & Mather Worldwide CEO, Miles Young, deliver a keynote address.

Yahoo’s Acquisition Tab In 2010: $159 Million Paid Content 2.28.11

Yahoo’s other purchases in 2010 included its $90 million-plus acquisition of Associated Content, as well as smaller deals to buy Citizen Sports and Indonesian social network Koprol.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

New Version of Justin Bieber Film Heading to Theaters With 40 Minutes of New Footage The Hollywood Reporter 2.21.11

Jon Chu, creator of LXD and director of Never Say Never, just announced that he will be re-cutting the already released movie to incorporate fan’s feedback. The updated director’s fan cut will contain 40 minutes of new footage and will be released in 3D only.

YouTube Goes Hollywood NBC News 2.21.11

According to New York magazine’s Vulture site, YouTube is talking to agents about paying celebrities to start their own channels on the site.

N.F.L. Labor Dispute Plays Out on Twitter NY Times 2.21.11

Houston Texans right tackle, Eric Winston, uses social media to justify a complaint against the players union filed last week by the N.F.L.

ADVERTISING NEWS

Facebook Cracks ComScore US Ad Survey Top 10 for First Time PC World 2.22.11

With more than 150 million unique visitors in January, Facebook grabs a spot in ComScore’s Ad Focus survey of the top 10 U.S. sites and advertising networks.

Smartphones turn bar code squares into sales tools USA Today 2.21.11

Tech experts believe the 2-D codes are on their way to becoming marketing and sales tools as ubiquitous as Facebook or texting.

Start Spreading the News: Walmart Could Take NYC AdAge 2.21.11

If Walmart can make it here, perhaps they can make it anywhere. Perhaps this time one of the earth’s largest retailers will get the foothold in New York it’s sought for decades.

BRANDED ENTERTAINMENT NEWS

Britney Spears’ ‘Hold It Against Me’ Video Criticized for Too Many Product Tie-Ins The Hollywood Reporter 2.18.11

“Featuring Sony flat-screens, bottles of her own perfume and shots of a dating Web site, the singer’s latest offering is practically an “infomercial,” snipes one critic.

Advertisers Bring On The Glam For Oscar Forbes 2.22.11

Unilever’s Dove, J.C. Penney and online deals site LivingSocial.com are all launching new campaigns this Sunday during ABC’s broadcast of the 83rd Annual Academy Awards.

LEVI’S / REAR VIEW GIRLS Contagious Magazine 2.22.11

A hidden camera in a pair of jeans not only captured the eyes of numerous viewers around Los Angeles, the video received more than 5.5 million YouTube views over the weekend.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Oscars Launches Live Streaming to Attract Younger Viewers Ad Age 2.7.11

It’s an Oscar first! For the first time in 83 years the Oscars will have a tagline. What will the catchphrase of the Oscars be? “Your Invited” to find out as they expand the red carpet access virtually.

Read the MPAA’s Big Lawsuit Against ‘Cyberlocking’ Site Hotfile

The Hollywood Reporter 2.8.11

Hollywood “declares war” against cyberlockers in attempt to put an end to the millions of TV shows and movies that are stolen from numerous websites.

Olbermann Said to Be Going to Current TV NY Times 2.7.11

After his quick depart from MSNBC, Obermann announced today that starting this Spring he will be the chief news officer for Current TV (Co-founded by former Vice President Al Gore).

ADVERTISING NEWS

Updated: Super Bowl XLV Breaks the Record Books AdWeek 2.7.11

“The airing of Super Bowl XLV, the Post Game Show and Glee goes down in the record books as Fox’s most watched night of prime time ever, as well as Fox’s highest rated night historically among adults 18-49.”

T-Mobile Offers All Phones for Free This Weekend Mashable 2.8.11

T-Mobile is giving away phones this Friday and Saturday (February 11th and 12)! Its true, sign up for a new two-year contract this weekend and get a free phone…however, the offer does exclude the Verizon iPhone.

The Secondary Market for Daily Deals Heats Up Mashable 2.8.11

Groupon and LivingSocial continue to skyrocket with their daily deals, but it’s the websites that allow you to resell those deals that are creating a new wave in the market.

BRANDED ENTERTAINMENT NEWS

AOL’s Bet on Another Makeover NY Times 2.7.11

AOL buys the Huffington Post and its 26 millions users in effort to become a content company for more than $300 million-cash.

HTC Puts $40 Million In Gaming Co OnLive; Will Launch a Tablet At MWC? Paid Content 2.8.11

Less than 24 hours after announcing that it would pay $48.5 million to buy mobile video specialists Saffron Digital, it has announced one more strategic move into content services: it is investing $40 million into cloud-based, gaming-on-demand provider OnLive.

Conan O’Brien Lampoons Groupon Super Bowl Ad Mashable 2.8.11

Groupon CEO Andrew Mason uses the company blog to justify his Super Bowl ad that late night comics continue to parrot.