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CNN Live ‘TV Everywhere’, New HD Video Player On The Way Paid Content 3.14.11
CNN Digital had a pair of announcements from SXSW that mark significant advancements for the network’s online and mobile video offerings.
It would be easy to attribute slow and negative growth to the economy and the high price of pay-TV offerings that is no doubt the biggest factor. But the bigger concern is that consumers will decide they can entertain themselves just fine with free or a la carte video on the web, from providers like Hulu, Netflix and iTunes — maybe even Facebook.
Lady Gaga’s Bracelets Raise $250,000 in Two Days for Japan Relief The Hollywood Reporter 3.15.11
The singer announced, via Twitter, the sale of the $5 red-and-white Japan Prayer Bracelet shortly after the country was hit with the natural disaster
Grocery-store brands like rising-crust pioneer DiGiorno are fighting back with new campaigns and innovations like stuffing chicken wings and cookies into their pizza boxes in hopes of regaining the slice of their business lost to restaurant rivals.
Buick Plots Three-Week Ad Blitz Around March Madness AdAge 3.15.11
As Buick begins a new relationship with the NCAA today during the opening of March Madness, the General Motors brand is stopping the madness its marketing departments have created over the last decade with at least eight different strategies and slogans. The brand will now go without a tagline in its messaging — and viewers will be seeing a lot of that messaging over the next few weeks.
Even Without an EV, Ford Electrifies Conversations on Facebook BrandChannel 3.15.11
If you don’t have the hardware, you can always tout the software.
That is Ford’s approach so far with electric vehicles. The company – ahead in so many other emerging areas of automotive technology – is way behind Nissan and General Motors in fielding a vehicle that is all (or almost) completely powered by batteries.
BRANDED ENTERTAINMENT NEWS
Whole Foods to Sponsor Environmental Film Festival NY Times 3.13.11
Whole Foods Market, the giant purveyor of wholesome groceries, is planning to stock a half-dozen environmentally themed movies in about 70 cities during a month long program it is calling the “Do Something Reel” film festival.
Hulu to Produce Original Content The Hollywood Reporter 3.14.11
Hulu is planning a major push into original content. The video hub-long a destination for TV and movie content on the Web-is looking to expand beyond its present audience, and perhaps protect itself against a possible partner defection down the road.
Super Sell Out: Morgan Spurlock’s “Greatest Movie Ever Sold” Bows at SXSW Fast Company 3.13.11
The day after this post first appeared, Spurlock’s rep from Rubenstein, a big PR firm in New York, contacted us to request that we change the headline to include the full “official title” of the film, “POM Wonderful Presents: The Greatest Movie Ever Sold.” Branding!