Tag Archives: Advertising

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Oscars Launches Live Streaming to Attract Younger Viewers Ad Age 2.7.11

It’s an Oscar first! For the first time in 83 years the Oscars will have a tagline. What will the catchphrase of the Oscars be? “Your Invited” to find out as they expand the red carpet access virtually.

Read the MPAA’s Big Lawsuit Against ‘Cyberlocking’ Site Hotfile

The Hollywood Reporter 2.8.11

Hollywood “declares war” against cyberlockers in attempt to put an end to the millions of TV shows and movies that are stolen from numerous websites.

Olbermann Said to Be Going to Current TV NY Times 2.7.11

After his quick depart from MSNBC, Obermann announced today that starting this Spring he will be the chief news officer for Current TV (Co-founded by former Vice President Al Gore).

ADVERTISING NEWS

Updated: Super Bowl XLV Breaks the Record Books AdWeek 2.7.11

“The airing of Super Bowl XLV, the Post Game Show and Glee goes down in the record books as Fox’s most watched night of prime time ever, as well as Fox’s highest rated night historically among adults 18-49.”

T-Mobile Offers All Phones for Free This Weekend Mashable 2.8.11

T-Mobile is giving away phones this Friday and Saturday (February 11th and 12)! Its true, sign up for a new two-year contract this weekend and get a free phone…however, the offer does exclude the Verizon iPhone.

The Secondary Market for Daily Deals Heats Up Mashable 2.8.11

Groupon and LivingSocial continue to skyrocket with their daily deals, but it’s the websites that allow you to resell those deals that are creating a new wave in the market.

BRANDED ENTERTAINMENT NEWS

AOL’s Bet on Another Makeover NY Times 2.7.11

AOL buys the Huffington Post and its 26 millions users in effort to become a content company for more than $300 million-cash.

HTC Puts $40 Million In Gaming Co OnLive; Will Launch a Tablet At MWC? Paid Content 2.8.11

Less than 24 hours after announcing that it would pay $48.5 million to buy mobile video specialists Saffron Digital, it has announced one more strategic move into content services: it is investing $40 million into cloud-based, gaming-on-demand provider OnLive.

Conan O’Brien Lampoons Groupon Super Bowl Ad Mashable 2.8.11

Groupon CEO Andrew Mason uses the company blog to justify his Super Bowl ad that late night comics continue to parrot.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Ralph Lauren Branded Entertainment Product Placement News 2.1.11

Ralph Lauren’s Big Pony Collection will have a branded entertainment campaign for the Sundance Film Festival.

AOL Buys GoViral Video Network For Up To $96.7 Million Paid Content 1.31.11

AOL says it is buying the GoViral video distribution network because it “supports our overall content strategy by creating another immediate delivery path for all of the great content we are generating daily”.

New York Knicks and Rangers Partner with CrowdWave to Add Interactive Games to Event Presentation at Madison Square PR Web 1.31.11

CrowdWave’s proprietary branded entertainment technology enables The Garden to deliver interactive game day entertainment to fans and marketing partners at Knicks and Rangers games.

ADVERTISING NEWS

Pepsi Bets on Local Grants, Not the Super Bowl NYTimes 1.30.11

What’s better than reaching more than 100 million viewers during last year’s Super Bowl? For Pepsi, it could be 6,000 football fans during a high school game on Friday night in central Texas. Or a group of parents who wanted a new playground in their Las Vegas neighborhood.

Report: Facebook Ad Performance Is Abysmal AdWeek 1.31.11

At least that’s according to a new report issued by the analytics firm Webtrends that recently examined 11,000 different Facebook ad campaigns which totaled 4.5 billion impressions. Webtrends found that in 2009 the average click-through rate on Facebook was 0.063 percent. That figure slipped to 0.051 percent in 2010.

Even Joe Buck hates Joe Buck in Fox Spots AdFreak 1.31.11

The spots (directed by Smuggler’s Renny Maslow and edited by Arcade Edit’s Greg Scruton) feature Dr. Phil McGraw addressing a conflict on the Fox broadcasting team between those who’ve won Super Bowl rings and those who haven’t.

ENTERTAINMENT NEWS

Imax Finds a Niche in Digital Future NYTimes 1.30.11

Moviegoers in Moscow who do not want to munch popcorn with the multiplex masses will soon have an alternative. At a V.I.P. cinema that is set to open in April, they will be able to watch blockbusters on a large, curved Imax  screen while lounging in oversize leather chairs. The cost of a ticket for one of the 80 seats: close to $100.

James Cameron Tapped for Inaugural 3D Filmmaking Award Hollywood Reporter 2.1.11

James Cameron will receive the International 3D Society’s inaugural Harold Lloyd Award, which honors outstanding achievement in 3D filmmaking and advocacy.

‘Daily Show’ Claims First Weekly Ratings Victory Over ‘Conan’ In Young Demos Deadline 1.31.11

Conan had a huge premiere in November, dominating the cable and broadcast late-night field for its first couple of weeks on the air, but The Daily Show has been steadily chipping away at Conan’s ratings lead for the past two months.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Social Media Breeds Edvertorial WWD 1.20.11

Bold color may have been the new black on spring runways, but when it comes to the influx of designers creating branded content on the Web, editorial is the new advertising.

Amstel Light Selects JAGTAG to Power its First Mobile Marketing Campaign to Celebrate Burger Bash® 2011 PR Newswire 1.25.11

JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode advertising, today announced that it will launch the first mobile marketing campaign for Amstel Light…

Black Eyed Peas launch interactive video on iPhone ADVERBLOG 1.25.11

Maybe it’s because they wanted to give their fans something more, or maybe they just wanted to make sure fans have a reason to pay for their music.

ADVERTISING NEWS

Publishing, Without Publishers NY Times 1.16.11

Luxury brands have always advertised in the likes of Vogue, Esquire and

NATPE: People are Figuring Out How to Distribute Their Content Digitally — Jack Myers Jack Meyers 1.25.11

With this week’s annual National Association of Television Programming Executives (www.natpe.org) conference relocated from Las Vegas to Miami Beach, the event has taken on a more global flair. As one long-time attendee commented, “It feels more like MIP than NATPE.”

Facebook Turns the ‘Like’ Into Its Newest Ad AdAge 1.25.11

The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.”

ENTERTAINMENT NEWS

MTV’s Naked Calculation Gone Bad NYTimes 1.23.11

Last week, my colleague Brian Stelter reported that on Tuesday, the day after the pilot episode of “Skins” was shown on MTV, executives at the cable channel were frantically meeting to discuss whether the salacious teenage drama starring actors as young as 15 might violate federal child pornography statutes.

OSCAR: Today’s Nominations By Studio Deadline Hollywood 1.25.11

PARAMOUNT earned a record 21 Academy Award nominations.  Includes 2 Best Picture nominations, for True Grit and The Fighter.

‘Jersey Shore’ to Shoot Season 4 in Italy Hollywood Reporter 1.25.11

Snooki and her fist-pumping pals are headed overseas.  MTV announced Tuesday that season four will shoot in Italy this spring. It is expected to air later this year.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

HP Launches Live Improv Comedy Show on YouTube Mashable 1.17.11

HP is bringing a new kind of comedy show to YouTube. Actors from the Upright Citizens Bridgade Theater will take skit ideas from viewers and perform them live on Google’s video-sharing site.

Product Placement in Green Hornet Product Placement News 1.18.11

The series-based film has its fair share of booze and cars. Sources claim that months before the movie began production, the role of Black Beauty-the coveted vehicle in the film-was auctioned of for a reported $35 million.

LeBron James and His Alter Egos Star in an Internet Animated Series NY Times 1.17.11

What does LeBron James  dream about, other than sliding that first National Basketball Association championship ring onto his finger and perhaps riding in luxury automobiles with more generous leg room? How about donning a different kind of uniform and becoming a superhero?

ADVERTISING NEWS

Publishing, Without Publishers NY Times 1.16.11

Luxury brands have always advertised in the likes of Vogue, Esquire and Architectural Digest and tried to impress their editors enough to get mentioned in the editorial pages, as well. But now companies like Richemont are reaching out directly to consumers – and cutting out the middlemen.

“Piers Morgan Tonight” Turns to Social Media to Build Buzz for CNN Premiere Mashable 1.17.11

CNN is hoping that Morgan, who was fired from the Daily Mirror after it published fake photos of Iraqi prisoner abuse and has since gone on to serve as a judge on NBC’s America’s Got Talent, will draw enough big names and controversy to reverse the downward ratings King’s show suffered in its last years.

Facebook Books $1.86B in Advertising; Muscles In on Google Turf AdAge 1.17.11

As the social network steams past 650 million global users, its business is looking more like Google’s in that the majority of its ad sales now come from small- and medium-size companies that make use of its self-serve ad system, a model that turned Google into a $200 billion behemoth during the past decade.

ENTERTAINMENT NEWS

Video Kiosks Take Lead Over In-Store Rentals PSFK 1.18.11

Market research company NPD has reported that shares of DVDs and Blu-Ray discs rented from standalone kiosks like RedBox have surpassed retail store rentals for the very first time last year.

Ricky Gervais ‘Doesn’t Care’ If Anyone Was Offended By Jokes Hufffington Post 1.17.11

Hollywood Foreign Press Association President Philip Berk told The Hollywood Reporter that, “He definitely crossed the line. And some of the things were totally unacceptable. But that’s Ricky.”

Piers Morgan’s CNN Debut Not “Surprising” Deadline Hollywood 1.17.11

At the very end of the premiere episode of his new CNN show, Piers Morgan Tonight, Morgan turned to his first interviewee, Oprah Winfrey, and asked “How have I done?” “You have been surprising,” was her carefully chosen answer. “Surprisingly bad?” Morgan asked with a nervous chuckle. “No just surprising,” Winfrey reiterated.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

H&M’s Next Fashion Collaboration is With a Blogger Brand Channel 1.10.11

Swedish fashion retailer H&M’s next fashion collaborator won’t be a designer on the scale of Lanvin’s Alber Elbaz, whose capsule collection was highly anticipated and quickly sold out – or a designer at all, for that matter.

Connected Chaos: Is Free Web TV in Peril? Brand Week 1.9.11

Three million U.S. broadband households would buy Internet-connected TVs during the 2010 holiday season, predicted Park Associates. By 2015, its says 350 million units will have been sold globally. With connected TVs a focal point of this year’s CES, here’s a primer on the market and the forces shaping it.

EXCLUSIVE: Sony Classics Circling Morgan Spurlock’s ‘Greatest Movie Ever Sold’ Hollywood Reporter 1.10.11

The meta-documentary, in which the director tries to get companies to sponsor his movie, will have its world premiere at Sundance later this month.

ADVERTISING NEWS

5 Creative Facebook Places Marketing Campaigns Mashable 1.10.11

Although the service has only been around for a few months, quite a few companies have already begun integrating Facebook Places into their marketing programs. Here are five great examples that illustrate different ways companies can use Facebook Places, from offering simple discounts for checkins to multi-step rewards programs.

Pepsi Refresh Project Faces Cheating Allegations Ad Age 1.6.11

Pepsi Refresh, the much-lauded program that awards grants for civic and social programs, is facing allegations of cheating as beverage giant is gearing up to expand the program to new countries and launch its 2011 effort.

Battle Lines Shift as Both Verizon and AT&T to Have Apple’s IPhone Ad Age 1.11.11

The Verizon iPhone is coming! The Verizon iPhone is coming! The No. 1 U.S. wireless carrier is expected to announce it will end AT&T’s exclusive hold on the device today, which points to one, clear and overwhelming winner: Apple.

ENTERTAINMENT NEWS

UH-OH OPRAH! TV Stations Complaining About Her Over-Hype Of OWN/Discovery; Some Drop Shows Or Refuse To Pay Up Deadline Hollywood 1.6.11

Did Oprah Winfrey go too far in promoting her new cable network OWN as well as sister Discovery Communications nets on her syndicated talk show?

The BCS National Championship: Now in 3D! Media Bistro 1.10.11

You’ve experienced this “American football” thing before on your TV with mixed to positive results. If you’ve become a fan of the game from the confines of your living room, why not make an impulsive purchase today and buy one of those Sony 3D televisions in time for tonight’s BCS National Championship?

YouTube Introduces Weekly Talk Show NYTimes 1.9.10

If most television networks can have talk shows featuring celebrities, why not YouTube?