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BRANDED ENTERTAINMENT NEWS
Mattel Planning Big Web Series Push For Barbie’s Beau Ken TubeFilter 09.16.10
Mattel has been looking to reinvent Ken with an ever so clever product placement as a central character in Toy Story 3D this summer. Now it looks like they are turning to the world of web series to revamp their plastic bachelor.
In-Game Advertising in EA Games Lifts Brand Sales Product Placement News 09.15.10
The study, commissioned by EA on behalf of Gatorade, shows that in-game advertising increased household dollars spent on Gatorade by 24%, and offered a return on investment of $3.11.
As Chinese Youth Head Online, Marketers Follow With Content AdAge 09.13.10
Faced with limited and pricey TV options, multinational marketers are flocking to popular online video sites to develop branded entertainment series for China, a market in which the most desirable consumers are likely to be online searching for content rather than watching the communal family TV set.
Kohl’s Grows With Brand Partners Brand Channel 09.15.10
What recession? If the sales being rung up at value-priced retailers like Target and Kohl’s are any indication, a bad economy has been doing them good.
Understanding How and Why Facebook Users Interact with Brands Mashable 09.16.10
While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands.
AOL’s Tim Armstrong Stresses Centrality of Content at 360i’s Digital Marketing Summit 360i Blog 09.16.10
AOL CEO Tim Armstrong delivered the opening keynote at 360i’s annual Digital Marketing Summit in New York City today. While much of it fittingly discussed what AOL is doing, he put it all in the context of why AOL is making these moves and what the bigger implications are for media and brands.
MTV’s Video Music Awards Draws Record Ratings Hollywood Reporter 09.13.10
Say what you will about Chelsea Handler, her hosting job didn’t hurt the VMA’s ratings.
Tired of Reality TV, But Still Tuning In NYTimes 09.13.10
In a recent poll by TiVo, television viewers said they were growing tired of reality shows, with 40 percent calling reality the most overdone genre of programming. (Suspense was the viewers’ favorite.) But in the only poll that counts – the ratings – viewers also had an overwhelming favorite for the summer season of TV, and it wasn’t suspense.
Google Music: Cloud-Based Locker, Streaming and Downloads NYTimes 09.15.10
A new digital music service from Google will likely include a la carte downloads, music sharing and a cloud-based “digital locker” where users can store their music for $25 a year, according to a report by Billboard.