This week Mattel has us searching for the “Great American Boyfriend” and we learn that 38% of US online consumers “Like” a brand on Facebook.

Mattel Planning Big Web Series Push For Barbie’s Beau Ken TubeFilter 09.16.10

Understanding How and Why Facebook Users Interact with Brands Mashable 09.16.10

TWEED GUEST EXPERT is a series of posts authored by industry experts to introduce various perspectives on the branded entertainment industry.

Ever since groups of shoppers crowded around shop windows to catch a glimpse of the first television set, video has been a staple of advertising.   And why not? …