OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.
Branded Entertainment: A New Production Financing Paradigm CMPA 11.11.13 The Canadian Media Production Association (CMPA) launches its white paper to examine the terminology and practices of the branded entertainment industry today. This white paper is one in a three part series prepared with the input of many global branded entertainment and media industry leaders.
Branded Content: Digital Marketing Connects Through Storytelling Business2Community 11.16.13 While branded content is not entirely new, it certainly seems to be in its golden age thanks to the evolution of digital. But that doesn’t mean it’s easy to create branded content that connects with your audience. That takes strategy, planning, solid production, and distribution, along with consideration of the delicate balance between editorial/creative integrity and sales objectives.
Discover Yourope With British Airways YouTube 11.12.13 Choose your own European adventure with British Airways. Get a taste of the thrills waiting for you, and experience the different sides of your favorite cities. Just pick a destination and let the adventure begin.
Jamaica Tourism’s Giant Stress Ball In Times Square Helps New Yorkers Relax Ad Week 11.15.13 New York is a stressful place, and Times Square isn’t the most soothing of its neighborhoods. But thankfully, Draftfcb New York and the Jamaica Tourist Board recently plunked down an enormous stress ball on Broadway between 45th and 46th Streets, giving New Yorkers and visitors a chance to “squeeze their burdens away.”
Advertisers Wary of Snapchat, But See Opportunity to Reach Teens Ad Age 11.15.13 By leaving a $3-billion acquisition offer from Facebook on the table Snapchat showed huge confidence in its own ability to turn the ephemeral messaging service into a big business. Snapchat CEO Evan Spiegel has described both in-app purchases and native advertising as potential revenue streams for the mobile messaging service.
How Volvo Created The Jean-Claude Van Damme ‘Epic Split’ Video The Wall Street Journal 11.15.13 The Internet is buzzing about a new online commercial that shows actor Jean-Claude Van Damme appearing to perform a split between two moving Volvo FM trucks. The stunt, meant to advertise Volvo Trucks’ new dynamic steering system, has drawn more than eight million views on YouTube since the video was posted on Nov. 13.
PlayStation 4 ‘Will Compete With Second Screen Market’ Media Week 11.18.13 Sony sold over 1 million PlayStation 4 video game consoles during its first 24 hours on the market. This week, PlayStation launches a second screen app for iOS and Android, which will allow users to turn their smartphone into a remote control for the PlayStation 4, buy Sony products, and download add-ons and manuals for the console. Advertisers can also create their own branded games to appear on the console that can also be connected to social media.
Forbes Media Exploring Sale USA Today 11.15.13 Forbes Media, controlled by former Republican presidential candidate Steve Forbes, is up for sale. In a memo sent to employees Friday, CEO Mike Perlis said Forbes has received indications of interest from investors for the company, which includes Forbes magazine and Forbes.com. The company is looking to sell for about $400 million, according to a report by Bloomberg News. The Forbes family still controls the company after selling a 45% stake to investment firm Elevation Partners in 2006.
YouTube’s New Deal: Biz Wary of Revised Ad-Sharing Terms Variety 11.12.13 YouTube is in the process of shifting all content partners (with few exceptions) to the standard 55/45 advertising revenue share. That will eliminate the more favorable 70/30 revenue-sharing terms that some media companies have had for years, according to industry sources. The Google-owned site is spinning the change to its partners as an incentive for producers of high-value content.
MEDIA & TECH
Apple Buys Israel’s PrimeSense For $345 Million Reuters 11.17.13 Apple has bought PrimeSense, an Israeli maker of chips that enable three-dimensional machine vision for $345 million, according to the Calcalist financial newspaper. PrimeSense’s sensing technology, which gives digital devices the ability to observe a scene in three dimensions, was used to help power Microsoft’s Xbox Kinect.
Qualcomm Jumps Into The Smartwatch Fight Tech Crunch 11.18.13 Meet the Qualcomm Toq. The $350 smartwatch will be available come December 2nd directly from Qualcomm. The watch packs some interesting features including Qualcomm’s own low-energy screen technology called Mirasol that should make it more readable in direct sunlight. The smartwatch race just got a bit more interesting.
103 Compelling Social Media And Marketing Statistics for 2013 (and 2014) Business2Community 11.12.13 Explore this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations.
Philips Unveils New Brand Direction Centered Around Innovation and People Philips News Center 11.13.13 Philips shared its new brand positioning, which builds on the company’s heritage of creating innovations that matter to people. Philips introduced its new brand line “innovation and you” and a design of its well-known shield. The company’s brand positioning is brought to life by the launch of a digital storytelling platform, showcasing a wide range of Philips innovations that have a positive impact on people’s lives.
CNBC Teams With Philips For Branded Content Campaign Rapid TV News 11.16.13 CNBC has entered into a global, cross-platform branded content commercial campaign with Philips. The campaign will be based around CNBC’s new video series, Innovation Cities, launched worldwide across the broadcaster’s TV and digital platforms and on a special report page at innovationcities.cnbc.com. The series will showcase the innovations that most improve the way people live and work, delivering futuristic living conditions in today’s city environments.
SF Morphs Into Gotham City for “Batkid” Battling Leukemia NBC 11.16.13 The Make-A-Wish Foundation in San Francisco and thousands of volunteers helped five-year-old leukemia patient, Miles Scott, realize his dream to help his favorite superhero for one extraordinary day.