This week we find out what web series were hits and why you can finally start reading the comics again.

If You Build a Web Series Around It, Will They Come?, AdAge 08.09.10
Comic Strip “Cathy” to End in October After 34 Years, USA Today 08.12.10

This week we find out why consumers do what they do, and what J-Lo is going next year.

Behavioral Economics Helping Marketers Better Understand Consumers, AdAge 07.26.10

Jennifer Lopez in, Ellen DeGeneres Out at “Idol”, Hollywood Reporter 07.29.10

Check the fact sheet on Facebook, and you’ll see nothing but amazing statistics about the social networking site that is about to reach 500 million users – Facebook.

What you don’t see is the broken relationships, lawsuits, and drama that plagued its rise to the top. That’s what Hollywood is for. Facebook and its founders are entering the Hollywood limelight with the upcoming release of the movie that tells of its beginnings – The Social Network.

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS
Celebs Take to the Stage at the Cannes Ad Fest, USA Today 07.20.10
At Cannes Ad Fest, celebs speak about branded content.

Levi’s Take Its Work Wear on a Journey Along Pan-American Highway, AdAge 07.12.10
Ah to be young, Hispanic, jeans-clad, and walking from Alaska to Argentina again.

How Cisco Got the Spotlight in CNBC News Segments, AdAge 07.13.10
CNBC is giving prominent exposure to Cisco’s telepresence technology.

ADVERTISING NEWS
Disney Again Looks to Twitter for “Sorcerer’s Apprentice”, AdAge 07.14.10
Disney again purchases tweets to promote new flick.

Madison Avenue’s World of Tomorrow, New York Times 07.11.10
An ad firm is now teaming up with “Popular Science” to make sure employees are intimately familiar with the latest technologies consumers are using.

ENTERTAINMENT NEWS
Primetime to Get Racier after FCC Ruling, Hollywood Reporter 07.15.10
A judgment from a federal appeals court will allow more blatant sexuality and profane language in primetime. Damn.

CNN Nears Deal to Fill King’s Slot, New York Times 06.13.10
CNN is close to signing Piers Morgan to replace Larry King.

Madden 2011 has now entered the world of branded content with its new Swagger Rating sponsored by Old Spice. The Swagger rating is a player attribute that determines how likely he is to celebrate after a big play. The more Swagger a player has, the more confident he is, and the more likely he is to celebrate after touchdowns and 3^rd down conversions. For example, players like OchoCinco will have a Swagger rating in the high 90s, while an offensive lineman probably keeps a low-profile with a rating in the 50s. Does it affect gameplay? No. Is it necessary? No. So what’s the big deal?