This week The New York Times offers discounts for the start of its new paywall and Oprah kicked off a “Tweet-a-thon.”

As Its Paywall Launches, Times Announces Deep Discounts Ad Week 3.29.11

Oprah Starts No. 1 Twitter Trending Topic After Debuting OWN’s New Sunday Lineup The Hollywood Reporter 3.28.11

This week US Open becomes Foursquare integrated and Facebook “Likes” more profitable than Tweets.

US Open Becomes The First Ever Fully Integrated Foursquare Sporting Event PSKF  3.21.11

Facebook “Likes” More Profitable Than Tweets Mashable 3.17.11

This week Whole Foods sponsors a film festival and Hulu produces content?!

Whole Foods to Sponsor Environmental Film Festival NY Times 3.13.11

Hulu to Produce Original Content The Hollywood Reporter 3.14.11

This week Facebook gets into the movie business and Charlie Sheen dominates the media.

Meet Your New Media Company: Facebook Ad Age 3.8.11

Charlie Sheen Gains 200,000 Twitter Followers Day He’s Fired Hollywood Reporter 3.8.11

This week product placement debuts in the UK and the Oscars were all over social media.

TV product placement makes a typically English debut The Telegraph 2.28.11

83rd Annual Academy Awards: How Tweet It Was BrandChannel 2.28.11