Evolutionary Entertainment
Doug Scott and Madison Avenue’s Adaptation to Changes in Branded Content

Ogilvy Entertainment is one of the key agency players in the branded entertainment area.
The old guard on Madison Avenue isn’t ready to go completely Hollywood just yet. Though talent and PR agencies like CAA and Edelman Studios are…

More than ever, entertainment is the price of entry for a brand to communicate with a mass audience.

This coincides with the entertainment industry needing another source of funding to counter lost income from digital distribution.

Happy times.

Since my background was in advertising (may it rest in peace), I am…