Yesterday Mashable put out their “10 Most Innovative Viral Video Ads of 2010″. Among them, one of my personal favorites, “NSFW: A hunter shoots a bear”.  In this YouTube “experience” the video becomes engaging after the hunter decides not to shoot the bear, but rather reaches for the off-screen Tipp-Ex eraser to…

This week Avon launches their own version of “Idol” and Larry King preps for a comedy tour!?

Avon Launches Global Talent Competition Brand Channel 12.2.10

Larry King Plans Comedy Tour Hollywood Reporter 11.30.10

This week Jay-Z speaks his mind about brands and Jets QB Mark Sanchez makes a splash with PepsiMax.

Jay-Z to Luxury Brands: Don’t Bite the Hip-Hop Hand That Feeds You Brand Channel 11.25.10

PepsiMax Taps Mark Sanchez to Debut NFL Ad Blitz Ad Age 11.24.10

This week Google & Verizon partner on TV media and the newly branded My_____ gives in to Facebook.

Verizon FiOS Signs On for Google TV Ads Mashable 11.18.10

MySpace ‘Mashup’ Integrates With Facebook Paid Content 11.18.10

This week “Elf Yourself” returns for yet another holiday season and Hulu’s CEO Jason Kilar discusses the online video ad model.

Elf Yourself’ Returns Yet Again Media Bistro 11.10.10

Hulu CEO Lukewarm on Ad-Free Version NYTimes 11.10.10