Tag Archives: Branded Entertainment

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

NHL Comes to Playstation as Sony Attempts to Best Microsoft on the Sports Front Fast Company 11.10.10

Sony signs up NHL as the battle for live sports events via gaming consoles continues.

Ralph Lauren to Stage “4D” Visual Spectacle on Madison Avenue Mashable 11.10.10

To celebrate the 10th anniversary of its $200-million-per-year U.S. e-commerce business and the launch of its e-commerce site in the UK, Ralph Lauren is staging a “four-dimensional” light installation on Wednesday night at its flagship locations in New York and London.

‘Due Date’ Product Placement: Subaru’s Sense Of Humor Brand Channel 11.10.10

Due Date has iPhones and Macbooks and Blackberries  and Range Rovers, Even Dunkin’ Donuts – which is having a heck of a year after appearing in Kick-Ass, Paranormal Activity 2, Iron Man 2, The Town and Wall Street 2, – notches up a placement.

ADVERTISING NEWS

Why the 2011 ‘Social’ Super Bowl Will Break Digital Records AdAge 11.10.10

Here’s one of the first and potentially most important predictions for 2011: The mother of all TV-anchored events, the Super Bowl, will break all records for digital and social innovation. Go ahead, write that down and hold me accountable.

A Sly Campaign That Has Fun With the Product and the Form NYTimes 11.09.10

A campaign for Kahlúa, the coffee liqueur from Mexico, is taking an offbeat tack that is indicative of a change in how marketers speak with consumers.

Elf Yourself’ Returns Yet Again Media Bistro 11.10.10

OfficeMax and JibJab are bringing back Elf Yourself, which the parties claim is the most viral holiday site on record, entertaining/annoying 378 million people in over 50 countries since 2006. New updates, you ask? This time around, the holiday ditty includes pop locking (here’s to you, Afrika Bambaataa) and “surfer” dances.

ENTERTAINMENT NEWS

Hulu CEO Lukewarm on Ad-Free Version NYTimes 11.10.10

Hulu chief executive Jason Kilar has said in the past that the online video site is considering a premium service that’s completely ad-free, but today at the NewTeeVee Live conference in San Francisco, he didn’t seem particularly enthusiastic about the idea.

Twitter and the Future of TV Mashable 11.10.10

Twitter’s Director of Media Partnerships Robin Sloan spoke Wednesday about the role of tweets in the television landscape at the NewTeeVee Live conference in San Francisco. Specifically, he focused on three key areas where he believes Twitter is having an impact on the television landscape: synchronous show tweeting, social viewing and new kinds of content.

How Conan O’Brien Beat Leno and Letterman: Social Media Fast Company 11.9.10

“I know what you guys are thinking: ‘Hey, it’s the guy from Twitter,’” joked Conan O’Brien, before launching into a mock-impression of his Internet fans. “Why am I doing that!” he began laughing. “Those people saved my ass! Talk about biting the hand that feeds you.”

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

First Conan O’Brien Sponsors Revealed AdWeek 11.5.10

Unique marketing opportunities integrated into episodes.  Conan O’Brien’s new cable show, Conan, doesn’t debut until Nov. 8 but TBS is already reporting that some of America’s biggest companies are already onboard as major supporters, including

DreamWorks Hopes to Reap Moviegoers Courtesy of Farmville AdAge 11.4.10

Farmville is going Hollywood. As the Zynga web property begins to establish itself as an emerging mass-reach ad platform for advertisers such as McDonald’s, 7-Eleven and General Mills, the popular social-media app is integrating Paramount DreamWorks Animation’s “MegaMind” as its first film partner.

Lexus Gears Up Web Productions Variety 11.4.10

So the carmaker’s turned to branded entertainment as a way to put a spotlight on the car and come up with ways to put consumers inside the car…

ADVERTISING NEWS

For Marketers, Christmas Started Last Month NYTimes 10.31.10

NOW that Halloween is done, Madison Avenue is embarking on the mad dash to Dec. 25.

Disney Junior to Focus on Social Values NYTimes 11.4.10

Move aside, “Sesame Street” and “Dora the Explorer.” Mothers want preschool television to be more about teaching children social skills and less about pushing clear academic goals – at least that’s what Disney  executives say new internal research indicates.

Pepsi Fans Pledge to Recycle on Facebook Mashable 11.4.10

PepsiCo has launched a new Facebook application that aims to encourage Pepsi drinkers to commit to recycling their used bottles and cans, and recruit their Facebook friends to do the same.

ENTERTAINMENT NEWS

Strike To Lead To BBC News Blackout Variety 11.05.10

A proposed strike by BBC staffers belonging to the National Union of Journalists is expected to create a news blackout at the pubcaster, with members due to walk out today and Saturday over pension plan changes.

MGM Aims to Release New James Bond Movie in 2012 Hollywood Reporter 11.05.10

The studio, which named Spyglass Entertainment co-toppers Gary Barber and Roger Birnbaum as co-CEOs, plans to own 50 percent of Bond 23, out that fall, with a partner paying all of the production costs, according to Bloomberg News.

The Election on TV and Online NYTimes 10.31.10

ABC is live-streaming its election night special reports on Facebook; CBS is collaborating with Google  to mine search results and YouTube  video-viewing trends.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Branded Entertainment ‘Must Be Measurable’ Media Post 10.25.10

The panel on how to measure branded entertainment at the Brand Entertainment Forum in New York on Monday was dubbed “the nightmare panel” by Doug Scott, president of OgilvyEntertainment…

Omnicom Backs Reality Show About Asia’s Ad Industry AdAge 10.27.10

Asia’s creative community will soon get the chance to do a bit of naval-gazing on television.  Omnicom Media Group’s branded entertainment and sponsorship division Fuse, a content production company in Singapore called Ice-TV, and Sony Corp.’s Hong Kong-based SPE Networks have partnered to create “The AdBreak,” a reality TV series centered on the advertising and media industry.

Ford, Sprint, Snickers Get With the Crowd for ‘ControlTV’ Ad Age 10.26.10

It only took 12 years, but the concept behind the “The Truman Show” has finally been translated to a TV series. But because it’s 2010, that series is on the web.

ADVERTISING NEWS

Super Bowl Ads Sold Out Three Months Before the Game AdAge 10.29.10

Advertising inventory in next year’s Super Bowl has sold out, a Fox Sports spokesman said, confirming earlier press reports. That’s faster than the commercials have been all booked up than at any time in recent memory.

Nike Turns London Into a Game Board to Get People Running Fast Company 10.29.10

Nike has turned the city of London into a game board for a two-week competition called the GRID which the shoe manufacturer hopes will ultimately encourage young people who already jog for exercise to start identifying themselves as “runners.”

WPP Posts Highest Quarterly Growth in a Decade AdAge 10.29.10

WPP Group today reported its highest quarterly growth since 2000, with an organic revenue increase of 7.5% to $3.6 billion that was helped along by a strong performance from the U.S. ad market.

ENTERTAINMENT NEWS

‘Conan’ Announces First Guests Hollywood Reporter 10.21.10

Monday, Nov. 8 – First Guest Poll winner, Seth Rogen and musical guest Jack White

Google Pitches YouTube As a TV Network Hollywood Reporter 10.29.10

Google has started pitching its online video site YouTube to Madison Avenue more like a TV network than a Web destination, the New York Post reported Friday.

Univision Steps Up Brand Integration Ad Week 10.29.10

Univision Communications is seeking to take brand integration to another level with prime-time novela Eva Luna, which launches on its Univision network Monday and weaves no fewer than three General Motors vehicles into its story lines.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Tonight’s How I Met Your Mother Was A Big Fat Microsoft Ad And I Loved It CrunchGear 10.11.10

Did you catch How I Met Your Mother tonight? I love the show. But Mircosoft threw up all over tonight’s episode, Subway Wars.

How Last Night’s Community Did Product Placement (and KFC) Right NYMag 10.15.10

Product placement on scripted television shows has been done well, and it has been done badly. It has been done intentionally, and it has been done incidentally.

Zach Galifianakis Gets Bruce Willis ‘Between Two Ferns’ Huffington Post 10.13.2010

Zach Galifianakis is back with another hilarious installment of “Between Two Ferns,” the online talk show where he interviews celebrities in the most awkward way imaginable…Oh, and watch out from really sly product placement as well.

ADVERTISING NEWS

Google, NBC Universal End TV Ad-Sales Pact Early AdAge 10.13.10

Google and NBC Universal have dissolved an intriguing ad pact they established in 2008 nearly a year before it was set to expire, dealing a setback to Google’s ambition to become a big player in TV ad sales.

JetBlue Goes Populist For New Ad Campaign Fast Company 10.14.10

At last night’s Masters of Design event, Fiona Morrisson, who helped transform JFK’s T5 terminal into JetBlue’s hip, people-friendly gateway, teased the audience about the airline’s forthcoming brand campaign.

Marketers Trade Tales About Getting to Know Facebook and Twitter NYTimes 10.14.10

HOW much attention is a big annual conference for marketers paying to the growing importance of social media like Facebook, Twitter and YouTube to help reach consumers? Well, speakers are saying “fans,” “like” and “hash tag” almost as often as “touch points,” “benchmark” and “prioritize.”

ENTERTAINMENT NEWS

CBS Is a Network on a Roll NYTimes 10.10.10

Three weeks into a new television season, the usual carnage is becoming apparent, with new shows collapsing and crises appearing all over network prime-time schedules.

Sony’s Google TV-powered Devices Have Arrived CNN 10.13.10

Sony has unveiled its newest line of Internet-enabled TVs, complete with the highly-anticipated Google TV software.

Yahoo Huddles as Firms Show Interest WSJ 10.14.10

Yahoo Inc., its stock rising on news that potential suitors are exploring deals for the company, is sounding out the seriousness of the interest, people familiar with the matter say.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Looking to a Sneaker for a Band’s Big Break NYTimes 10.06.10

…And in the latest twist in pop’s relationship with Madison Avenue, the struggling bands making music there will already be encountering corporate America: the studio is being built by Converse, which will let them record free.

GE Recruits Social Media Influencers for Adventures in Immortality Fast Company 10.05.10

In a recent conversation she talks about the power of YouTube celebrities, how GE came to terms with the loss of control that comes with earned media, and the strange and fascinating immortality of branded entertainment on the Internet.

The Hub, New Kids Channel, Raises Product-Placement Concerns Media Post 10.07.10

The Hub, a channel aimed at kids that launches Sunday and is co-owned by cable giant Discovery Communications Inc. and Hasbro, is already in the crosshairs of media watchdogs.

ADVERTISING NEWS

Blackberry’s Video Hit on Apple’s iPad Goes Viral AdAge 10.07.10

Online video views are not sales. But if they’re even only suggestive of interest, Research in Motion has to be happy with the performance of the two-minute intro video for its iPad-fighting Playbook tablet, which debuts at No. 2 on the Viral Video Chart this week.

What’s Behind Yahoo’s $55 Million Advertising Splurge in Israel Fast Company 10.07.10

Yahoo’s advertising war with Google and AOL has stepped up a notch with the purchase of Israeli-American firm Dapper for a reported $55 million.

Agency Seeks to Tighten Rules for ‘Green’ Labeling NYTimes 10.06.10

Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consumers under changes proposed Wednesday by the Federal Trade Commission.

ENTERTAINMENT NEWS

The Calculus of Canceling TV Shows AdAge 10.06.10

More than 75% of new shows fail each TV season, so we’re not surprised to hear that the big broadcast networks have already taken an ax and chopped two programs from their fall ranks.

MTV may bring back ‘Punk’d’ with Justin Bieber Hollywood Reporter 10.05.10

MTV is revamping “Punk’d,” and this time around, Justin Bieber will be hosting.

Bill and Melinda Gates Foundation backs ABC Hollywood Reporter 10.06.10

BC News will in December launch a year-long health series called “Be The Change: Save A Life,” which will focus on diseases and health conditions that disproportionately affect the world’s poorest people.