This week “The Truman Show” idea comes to life on TV and are Super Bowl Ads sold out already??
Super Bowl Ads Sold Out Three Months Before the Game AdAge 10.29.10
Ford, Sprint, Snickers Get With the Crowd for ‘ControlTV’ Ad Age 10.26.10
Posts Tagged 'Branded Entertainment'
Oct
29
2010
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Oct
15
2010
This week KFC and Microsoft make primetime branded entertainment appearances on NBC “Community” and CBS “How I Met Your Mother”.
How Last Night’s Community Did Product Placement (and KFC) Right NYMag 10.15.10
Tonight’s How I Met Your Mother Was A Big Fat Microsoft Ad And I Loved It CrunchGear 10.11.10
Oct
8
2010
This week we learn about the “Calculus of Canceling TV Shows,” and how Converse is making a splash in the music industry by building a recording studio.
The Calculus of Canceling TV Shows AdAge 10.06.10
Looking to a Sneaker for a Band’s Big Break NYTimes 10.06.10
In August I posted the blog, The Connected TV: Cutting the (Cable) Cord, discussing the anticipated release of Apple TV and other up-and-coming (non-cable) content providers and solutions. To no surprise, the justifiably hyped TV evolution continues to flood my Google Reader with updates and news from Hulu, Netflilx, Tivo, Boxee Box, Roku, Apple TV and as of Monday, Google TV.
Oct
1
2010
This week “The Social Network” debuts on the big screen while a new series from Yahoo! and Electus takes to the web to promote State Farm.
The Social Network Movie Review Roundup NYTimes 09.29.10
Yahoo, Electus Tap Dance Craze With Web Series CNBC 9.29.10
