OgilvyEntertainment teamed up with Atlantic Records and Crystal Light to participate in Billboard and Adweek’s Music and Advertising Conference, where key players discussed the brand’s partnership with Grarmmy-winning artist Estelle. The conference, in its first year, reflects the growing trend of brands and bands teaming up to propel their marketing…

“For us it represented a breakout opportunity to be associated with a breakout artist who speaks to a key target audience.” – Doug Scott

Click here to read more on Crystal Light’s music partnership with Estelle, via ShootOnline’s article featuring Doug Scott and OgilvyEntertainment…

“Madison & Vine recently spoke with [Doug Scott, President of OgilvyEntertainment,] to find out where branded entertainment is prioritized in clients’ budgets for 2009; what’s happening with the evolving metrics model; and why product placement should no longer be the focus of advertisers’ branded-entertainment strategies.” 

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As developers of branded entertainment, we have a wide variety of options at our disposal to shape into content that (we hope) will connect with consumers. Music, is an elastic medium that, thanks to the advances of digital distribution, can be enjoyed everywhere, works on its own or in support of other media and given…

Stuart Elliot, advertising columnist for the New York Times, published an article today on Estelle’s new song, “Star,” for Crystal Light. The song, which will be featured in a Crystal Light spot set to air on the E! Network during the channel’s pre-ceremony program, is the result of a collaboration between OgilvyEntertainment, Kraft,…