Two weeks from today, key leaders in the global entertainment industry will converge in Cannes for MIPTV 2009, an annual conference expected to bring together more than 14,000 representatives from across the media landscape.
Last Friday, MIP’s official blog featured OgilvyEntertainment’s Doug Scott as a guest writer, allowing him…
If you’re an archive sleuth and an avid TWEED reader, you might have seen our December post on branded entertainment, declaring: “What’s Old is News Again.”
In the featured article, Doug Scott cites in-show advertisement for Philip Morris on “I Love Lucy” as early as the 1950’s.
But the…
As a leader in the branded entertainment industry, our vision for TWEED is simple: to provide an open and engaging forum to discuss the current business challenges and marketing trends.
Each week insightful posts across a wide array of topics, from brand-financed production, business case studies, and consumer research trends will be featured.…
“Madison & Vine recently spoke with [Doug Scott, President of OgilvyEntertainment,] to find out where branded entertainment is prioritized in clients’ budgets for 2009; what’s happening with the evolving metrics model; and why product placement should no longer be the focus of advertisers’ branded-entertainment strategies.”
Click here to view…
“[Brand integration] is one of the fastest-growing seg¬ments…The ability to bring some structure to it I think is overdue.” -Jack Myers, Analyst
With branded entertainment continuing to gain momentum in the advertising industry, PlaceVine, Inc. has released a white paper identifying and elaborating on some of…
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