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TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.


Marvel Wins Big in Kirby Case Variety 07.28.11

A federal judge has handed a key victory to Marvel Entertainment, ruling that the heirs to comic creator Jack Kirby cannot reclaim rights to a bevy of characters including Spider-Man, Fantastic Four, the Avengers and the Incredible Hulk.

After CBS, Amazon Lands Movie Streaming Deal with NBC Universal TechCrunch 07.28.11

Following the e-commerce giant’s recent deal with CBS, Amazon has just announced its licensing agreement with NBCUniversal to allow U.S. Amazon Prime customers to stream movies from Universal Pictures’ library of content. Financial terms of the non-exclusive deal were not disclosed.

As Ticket Prices Rise, Theater Audiences Shrink NYT 07.31.11

After years of grumbling about steadily rising ticket prices, consumers achieved the nearly unthinkable earlier this year: they forced a momentary drop in the average cost of a movie ticket, to $7.86 in the first quarter, down from $8.01 in the fourth quarter of last year, partly by opting out of costly 3-D tickets for movies like “Mars Needs Moms,” and watching films in cheaper 2-D.  But prices started rising again this summer.


Appealing to Runners, Even the Shoeless NYT 07.27.11

Unlike the economy generally, sales for running shoes are sprinting along, with retail sales for the first half of 2011 up 18 percent over the same period last year, according to SportsOneSource, a market research firm that focuses on sporting goods.  Those gains come not from traditional models — but rather from a new crop of pared-down running shoes, whose sales are up 283 percent

Among Affluent Americans, Print Media is Tops Ad Age 08.01.11

Throughout 2011, we have used our Mendelsohn Affluent Barometer to track new and traditional media use among American Affluents.  The pattern is clear across all media. The vast majority consume content through its most traditional outlet: magazines and newspapers in print, websites on computers, video content through TVs and so on.

L’Oreal’s Enhanced Julia Roberts Advertisement Banned by U.K. Watchdog The Huffington Post 07.27.11

The U.K.’s Advertising Standards Authority banned advertisements by L’Oreal SA (OR)’s Maybelline New York and Lancome cosmetics brands for being misleading after complaints by a member of parliament.


London 2012 Watch: BMW Takes the Gold for Olympic Spirit Brand Channel 07.28.11

As London’s Olympics organizers celebrate the one-year countdown to the 2012 Summer Games, BMW has embarked on one of the most extensive and important sponsorships of an Olympic team in the history of the movement.

Fiat Gets in iPad Gear Brand-e. Biz 07.28.11

Fiat has rolled out its Fiat Source iPad app interactive catalogue. As well as showcasing the car brand’s 2012 Fiat 500 model, the premiere art and design issue features galleries from four emerging artists, including work from a graffiti artist, a 17-year old pro photographer, a painter and sculptor, and an illustrator.  Slated to appear quarterly, Fiat Source issues will cover topics from music to entertainment, fashion, travel and art.

P&G Adds to Custom-Content Lineup with Site for Olay, Pantene, CoverGirl Ad Age 08.02.11

Procter & Gamble Co. is adding to its custom-content lineup with sole sponsorship of DailyBuzz Style by beauty brands Olay, Pantene and CoverGirl, with content provided and curated by Federated Media Publishing.


Promoted Tweets Set to Appear in Your Twitter Timeline Mashable 07.28.11

Twitter users will start seeing ads in their timeline over the next few weeks. The company officially announced on Thursday that a new Promoted Tweets option will roll out with a number of advertisers. This is a big move for Twitter and certainly its most invasive advertising play to-date.

To Spread Your Brand on Facebook, Don’t Target Your Fans – Target Their Friends FastCompany 07.26.11

Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it’s not really your brand’s fans you need to worry about–it’s their friends.

‘Atlantic’ Trying to Break New Ground with App Adweek 08.01.11

The Atlantic has been one of the few real success stories of the Internet age, at least when it comes to magazines. Now, with a new app that puts a twist on the model other companies have been using, the magazine is hoping to build on that success.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.


NFL Players Take to Twitter to Celebrate the Return of Football Mashable 07.25.11

Are you ready for some football? NFL players on Twitter certainly are.

Ryan Seacrest, Bravo Team for Show About Young, Rich Persians in LA The Hollywood Reporter 07.20.11

Much as MTV did with 20 and 30-something Italian-Americans on the Jersey Shore, Bravo will offer its viewers a peak into the world of young and moneyed Persian-Americans living in Los Angeles. The docu-series, tentatively titled Shahs of Sunset, centers on the opulent lives of young adults who together navigate their post-college lives, careers, families and traditions.

Simon Fuller Sues Fox Over “X Factor” NYT 07.20.11

In a move escalating a long-standing rivalry between Simon Cowell and Simon Fuller, two of the most powerful television producers in England — and former partners in the success of “American Idol” — Mr. Fuller filed suit Wednesday in California against the Fox Broadcasting Company over the coming “Idol”-like singing competition show, “The X Factor.”


Toyota’s GPS App Lets Kids Drive From the Backseat Adweek 07.26.11

The ToyToyota “Backseat Driver” app lets kids in the backseat take a virtual drive, linked by GPS to the parent’s actual driving route.

Kim Kardashian Suies Old Navy for Using Look-Alike Model in Ads Adweek 07.20.11

Kim Kardashian is reportedly suing Old Navy for using a model who looks like her in ads. Kardashian claims Old Navy is intentionally misleading the public into thinking she’s the endorser, not Melissa Molinaro, by doing things like pointing out the resemblance on Twitter. She’s asking for $15 million to $20 million.

McDonald’s to Introduce Multi-Year Nutrition Awareness Campaign Brand Channel 07.25.11

McDonald’s will unveil its new nutrition commitments tomorrow morning via a live webcast with Jan Fields, McDonald’s USA President, and senior director of nutrition Dr. Cindy Goody.


Domino’s Pizza Runs Unfiltered Customer Comments on Times Square Billboard Mashable 07.25.11

In an effort that may fall somewhere between brave and foolhardy, Domino’s is running an electronic ticker in Times Square displaying in real-time what consumers really think of the brand.

Bacardi Turns Facebook “Likes” Into Real-World Events PSFK 07.19.11

The line-ups for the ‘Like It Live, Like It Together’ experiences — hosted in New York and Las Vegas — were decided entirely by the brand’s online Facebook following. The fans could vote with Facebook ‘likes’ for their favorite cocktails, music acts, foods, leisure activities and forms of entertainment, which Bacardi then converted into features at their events.

Old Spice Guy Isaiah Mustafa Accepts Fabio’s Challenge Mashable 07.25.11

Things are heating up in the battle to be the true Old Spice Guy. After Fabio threw down the gauntlet in grand style Monday morning, Isaiah Mustafa has responded in his own hyper-verbose manner.


Now You Can Watch Streaming Movies on Walmart’s Website Mashable 07.26.11

Walmart’s entree into movie streaming puts the company in competition with services like Netflix, as Vudu is available on a offered of consumer electronics devices and makes movies available the same day they are released on DVD or Blu-ray.

LinkedIn Launches Button That Lets You Apply for Jobs Mashable 07.25.11

The business-oriented social network is billing the new feature as “the future of job applications.” The company’s goal is to make the job application process as simple as a click.

Sony: World’s First Instagram Music Video Digital Buzz Blog 07.20.11

Addicted to Instagram and love music festivals? Well you might like this, Sony Music is giving you the chance to be part of a new crowdsourced Instagram video to be used for “The Vaccines” upcoming new single called “wetsuit”.


Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.


‘Mad Men,’ ‘Mildred Pierce’ Get Top Emmy Nods WSJ 07.14.11

“Mad Men,” the sharply observed drama of a changing 1960s America, captured 19 Emmy nominations Thursday morning to lead the series pack, with the melodramatic miniseries “Mildred Pierce” starring Kate Winslet grabbing a top 21 bids.  Other leading nominees include the Prohibition-era drama “Boardwalk Empire” with 18 nominations, “Saturday Night Live” with 16 and 13 bids each for the sex-and-swords fantasy “Game of Thrones” and the sitcom “30 Rock.”

Millions of Muggles Propel Potter Film at Box Office NYT 07.17.11

Harry Potter and his wizarding friends ended their decade-long film career by selling a staggering $476 million in tickets around the world over the weekend, breaking major box office records and leaving Hollywood executives shell-shocked.

Jennifer Salke Set as NBC Entertainment Prez Variety 07.13.11

NBC Entertainment’s long-anticipated hiring of 20th Century Fox Television exec VP Jennifer Salke as its prexy brings aboard a well-regarded creative exec who has shepherded hits including “Glee” and “Modern Family.” Her mandate will encompass primetime and daytime, with the casting, current, comedy development and drama development departments reporting to her.


Sony PlayStation Ramps Advertising Technology for Brands Online Media Daily 07.15.11

Sony’s PlayStation Network, an online entertainment hub for all Sony PlayStation platforms — original programming, game integration, and Home, a social network — is getting creative with in-game ad opportunities.

Mosaic Marketing Takes a Fresh Look at Changing Society NYT 07.17.11

As results from the 2010 census continue to be released, the changing demographic makeup of the American consumer market is increasingly a topic for discussion — and action — among advertisers and agencies. One trend to emerge is known as cross-cultural marketing, aimed at a general market that may be more of a mosaic than a melting pot.

Facebook Sponsored Stories Performing 2X Better Than Standard Ads FastCompany 07.15.11

When Facebook launched a new form of advertising called “Sponsored Stories” earlier this year, some folks weren’t buying the plot. The new ad unit, which takes content generated by Facebook users and turns it into ads, seemed to be crossing some kind of line.Six months later, it looks like Facebook actually might have hit upon a powerful new form of advertising.


Rubber Tracks: Record Your Next Hit at Converse’s Top-of-the-Line Studio in Brooklyn Cool Hunting 07.12.11

With Chucks on the feet of countless lead singers, Converse’s roots in rock ‘n’ roll go almost as far back as the genre itself, a tradition the brand is keeping alive with this week’s opening of Rubber Tracks, a world-class recording studio open to musicians of all genres at no cost.

Mercedes Patrols Miami, Arrests the Fashionable Marketing Daily 07.15.11

Mercedes-Benz is back in Miami with title sponsorship of Fashion Week Swim, with something called Fashion Force, a guerrilla effort where a Mercedes CLS63 AMG in Fashion Week badging stops “stylesetters” and rewards them for their hipness with a ride to wherever they’re going.

Branded Music, Blended Brand-e.biz 07.15.11

The latest in the Hennessy Artistry Series finds the drinks brand working together with director Thibaut de Longeville. The result is a half-hour documentary, The Art Of Blending, a compilation of live music performances and interviews with the likes of Q-Tip, Mary J Blige, The Roots and Chaka Khan.


FourSquare Partners with Daily Deals Sites Adweek 07.12.11

Foursquare may boast a $600 million valuation and 10 million members, but the location-based social networking service is still having trouble actually making money. Now, to help augment its revenue, the company is partnering with outside daily-deals sites to resell coupons targeted to its users’ locations.

How Spotify’s Casual Encounters Seduce Young U.S. Music Lovers FastCompany 07.14.11

Music listeners today want to fool around with all sorts of artists without the hassle of commitment. Spotify’s cool with that. Here’s what the streaming service brings to the U.S. music biz and freewheelin’ music consumers like you.

The Metrics Are the Message: How Analytics is Shaping Social Games The Guardian 07.14.11

The freemium gaming business is expanding rapidly. Zynga has used analytics extensively to perfect games like FarmVille. And now a whole new business is emerging to help developers understand their players.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.


HuffPost Launches 2 New Sites Adweek 07.11.11

The AOL Huffington Post Media Group announced today the launch of two new sites: HuffPost Celebrity, “a lively mix of real-time entertainment news, opinion and gossip,” and HuffPost Culture, which will cover “a wide span of the arts, from theatre and film to music and dance.”

Paramount Creates Big-Screen Cartoon Unit NYT 07.06.11

Paramount Pictures took a big step toward the big-screen cartoon business on Wednesday — ratcheting up a rivalry with one of its business partners, DreamWorks Animation, in the process — by establishing an in-house unit devoted to the genre.

South Korea Wins 2018 Winter Olympics Variety 07.06.11

Pyeongchang, South Korea has been awarded the 2018 Winter Olympics, the International Olympic Committee announced. The decision will return the Olympics to South Korea 30 years after Seoul hosted the 1988 summer games.  As it did then, NBC will broadcast the 2018 event, as part of its $4.4 billion deal last month to continue broadcasting the Olympics through 2020.


Mastercard Brings “Priceless” to a Pricey Place NYT 07.11.11

MasterCard Worldwide is expanding its efforts to bring its long-running “Priceless” advertising campaign to life.

NBA Sends in Subs for Stars WSJ 07.11.11

Since the National Basketball Association locked out its players earlier this month, news of the labor dispute has dominated NBA.com and official team websites. But one crucial thing has gone missing: the players themselves. The league removed all images and videos of current players from its digital properties and its television network, NBA TV, after the NBA’s collective bargaining agreement expired at the start of the month.

Why Are Ads for New Movies in Old Reruns? Entertainment Weekly 07.07.11

20th Television — the studio distributor behind How I Met Your Mother — has been selling promotional spots in syndicated episodes to wring even more money out of the sitcom’s already rich syndication deals. Specifically, the feat is accomplished by a partnership with a company, SeamBI, which stands for Seamless Brand Integration and is responsible for digitally altering old episodes with new products and brands.


Harley-Davidson Roars Into Captain America, and Into the Black Brand Channel 07.08.11

Harley supplied five motorcycles to Captain America, a smart placement that has the benefit of being historically accurate. In 1941, Harley nearly suspended production of civilian bikes to instead produce motorcycles for the war effort. The brand has set up a microsite to promote its tie-in with Captain America: The First Avenger.

Beck’s Global Augmented Reality Art Gallery PSFK 07.11.11

Celebrating the twenty-five years of artist collaborations with Beck’s Art Labels, Beck’s has released a new project which will showcase a thousand new art projects worldwide via an augmented-reality application.

Inside Intel and Toshiba’s Social Film FastCompany 07.11.11

“Inside” stars Emmy Rossum, Intel, and, maybe, you. Inside the latest branded filmmaking adventure with its director and backers.


Facebook Enlists Skype to Facilitate Video Calling The Hollywood Reporter 07.06.11

Facebook will introduce several improvements to its little-used video chatting feature, the most significant being a partnership with Skype, the social network’s executives, including co-founder Mark Zuckerberg announced on Wednesday.

An iPad App for Cosmo Guys NYT 07.10.11

In August, Cosmopolitan plans to begin selling CFG (Cosmo for Guys), an iPad application aimed at men that offers a wide array of Cosmo’s brand of self-help.

Lucky Magazine in Tie-In with ThisNext WWD 07.11.11

Traditional and digital media are merging for the industry’s latest social shopping experiment. Lucky magazine has chosen social shopping platform ThisNext as its official shopping partner, and the two will launch a co-branded site today on luckymag.com. and ThisNext.com.


Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.


AARP Begins an Internet Radio Service, Mixing Familiar Hits with New Artists NYT 07.03.11

With constantly changing technology, and blogs that cover the latest indie bands minute-by-minute, online music is usually considered a young person’s game. But now the AARP, one of the biggest symbols of life in the gray years, is betting that a custom digital player on its Web site will rekindle its members’ love for discovering new music.

Spike Lee on the Spike Lee Brand Adweek 07.05.11

On stage with Charlie Rose on the last day of the PromaxBDA conference, Lee waxed nostalgic about his career and his brand-building efforts. He was there to receive a lifetime achievement award from the entertainment and marketing organization, and in an hour-long interview with Rose before he received his prize, Lee reflected on his film and commercial-making career, the state of the industry, and how went about honing his image.

NBA Lockout Leaves Draft Picks with Plenty of Time to Fill, Minus a Paycheck LA Times 07.04.11

So, what exactly is a locked-out draft pick, one without the protective cushion of past six-figure paychecks, supposed to do in this summer climate of NBA uncertainty.  Craigslist, you say? Have hoop, will travel.  Kidding aside, the serious issue in the early days of the NBA lockout is that the recently selected draft picks are the most immediate and visible victims.


Heineken and Google: From Entrance to Date to Engagement Brand Channel 07.01.11

Heineken’s first worldwide campaign, dubbed “Legends,” centered on YouTube, where the brand’s first spot, “The Entrance,” scored more than 3 million views globally in the first three weeks of its release in December.  The eagerly-awaited second installment in the creative brand campaign, “The Date,” premiered on Heineken’s YouTube channel late last month, and zoomed to more than 4 million hits.  Fast forward to today, when Heineken and YouTube parent Google announced a multi-year global agreement that continues leveraging YouTube and expands to mobile.

News Corp. Sells MySpace for a Song WSJ 06.30.11

News Corp. sold music and entertainment website Myspace to a little-known ad-targeting firm, shedding a onetime Internet success whose steady slide had been a distraction at the media conglomerate for years.  Specific Media, which sells ads on other websites, said it was teaming up with actor and pop star Justin Timberlake to “rebuild and reinvigorate” Myspace by making it a place to consume media and connect with entertainers, a strategy several rounds of Myspace managers have pursued unsuccessfully for years.

Zombie in Aisle 5; A-List Directors Clean Up Pitching Soap and Cookies New York Post 07.05.11

With technology now commonplace that can distribute TV marketing campaigns to larger audiences around the world than some Hollywood feature films, Madison Avenue is chock-a-block with A-List Tinseltown talent looking to spread their wings with a TV commercial or two.  And while Hollywood talent has been working Madison Avenue for decades, the types of work that successful directors and actors are willing to accept is quickly evolving.


At the Movies: Independence Day for Product Placement King Tom Hanks Brand Channel 06.30.11

We’ve already looked at the Chevy tie-in for Transformers 3 and noted how the film is the third installment in a trifecta of films — with Fast Five and Cars 2 — that make automakers squeal with delight.  So let’s look at what else is hitting theaters this Independence Day weekend, including product placement champ Tom Hanks’ new joint, and the Ford viral tie-in that managed to win out despite the timing.

How Commercial Content is Changing Editorial The Business of Fashion 06.28.11

By now, it’s a well-known fact that times are tough for traditional, ad-supported editorial outlets.  But while there’s been a great deal of discussion about the death of old business models, and the emergence of new ones, there has been relatively little said about the impact of this evolution on the actual content itself. In what ways — positively or negatively — will the rise of content created by brands and retailers transform what we call editorial?

Splitscreen Short Film Shot Entirely on Nokia N8 PSFK 06.30.11

“Splitscreen: A Love Story” was an entry in the Nokia Shorts 2011 competition, showing off mobile HD filmmaking for a top prize of $10,000. The short film was shot on a Nokia N8 mobile phone and took home the Jury prize after being premiered on the big screen at the Edinburgh Film Festival with seven other finalists.


Zynga Files for $1 Billion IPO Ad Age 07.01.11

Zynga, the social-gaming company known for “FarmVille” and “Texas HoldEm Poker,” is looking to raise $1 billion in an initial public offering, letting investors buy into a new market – virtual goods.

Facebook Pitches Social TV Adweek 06.30.11

Facebook has a message for the television world: social TV is coming. Andy Mitchell, SVP of Strategic Partner Development at Facebook, pitched a crowd of media and branding honchos at the PromaxBDA conference on Wednesday on the various ways in which he thinks his company can help the broadcast media embrace the social world.

Behind Google +’s Stealth March on Foursquare, Instagram, Gaming, Facebook, Your Life FastCompany 07.01.11

With the initial fuss about Google+ dying down, the real potential for the social system to challenge popular net apps is breaking through.