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Marvel Wins Big in Kirby Case Variety 07.28.11
A federal judge has handed a key victory to Marvel Entertainment, ruling that the heirs to comic creator Jack Kirby cannot reclaim rights to a bevy of characters including Spider-Man, Fantastic Four, the Avengers and the Incredible Hulk.
After CBS, Amazon Lands Movie Streaming Deal with NBC Universal TechCrunch 07.28.11
Following the e-commerce giant’s recent deal with CBS, Amazon has just announced its licensing agreement with NBCUniversal to allow U.S. Amazon Prime customers to stream movies from Universal Pictures’ library of content. Financial terms of the non-exclusive deal were not disclosed.
As Ticket Prices Rise, Theater Audiences Shrink NYT 07.31.11
After years of grumbling about steadily rising ticket prices, consumers achieved the nearly unthinkable earlier this year: they forced a momentary drop in the average cost of a movie ticket, to $7.86 in the first quarter, down from $8.01 in the fourth quarter of last year, partly by opting out of costly 3-D tickets for movies like “Mars Needs Moms,” and watching films in cheaper 2-D. But prices started rising again this summer.
Appealing to Runners, Even the Shoeless NYT 07.27.11
Unlike the economy generally, sales for running shoes are sprinting along, with retail sales for the first half of 2011 up 18 percent over the same period last year, according to SportsOneSource, a market research firm that focuses on sporting goods. Those gains come not from traditional models — but rather from a new crop of pared-down running shoes, whose sales are up 283 percent
Among Affluent Americans, Print Media is Tops Ad Age 08.01.11
Throughout 2011, we have used our Mendelsohn Affluent Barometer to track new and traditional media use among American Affluents. The pattern is clear across all media. The vast majority consume content through its most traditional outlet: magazines and newspapers in print, websites on computers, video content through TVs and so on.
L’Oreal’s Enhanced Julia Roberts Advertisement Banned by U.K. Watchdog The Huffington Post 07.27.11
The U.K.’s Advertising Standards Authority banned advertisements by L’Oreal SA (OR)’s Maybelline New York and Lancome cosmetics brands for being misleading after complaints by a member of parliament.
London 2012 Watch: BMW Takes the Gold for Olympic Spirit Brand Channel 07.28.11
As London’s Olympics organizers celebrate the one-year countdown to the 2012 Summer Games, BMW has embarked on one of the most extensive and important sponsorships of an Olympic team in the history of the movement.
Fiat Gets in iPad Gear Brand-e. Biz 07.28.11
Fiat has rolled out its Fiat Source iPad app interactive catalogue. As well as showcasing the car brand’s 2012 Fiat 500 model, the premiere art and design issue features galleries from four emerging artists, including work from a graffiti artist, a 17-year old pro photographer, a painter and sculptor, and an illustrator. Slated to appear quarterly, Fiat Source issues will cover topics from music to entertainment, fashion, travel and art.
Procter & Gamble Co. is adding to its custom-content lineup with sole sponsorship of DailyBuzz Style by beauty brands Olay, Pantene and CoverGirl, with content provided and curated by Federated Media Publishing.
Promoted Tweets Set to Appear in Your Twitter Timeline Mashable 07.28.11
Twitter users will start seeing ads in their timeline over the next few weeks. The company officially announced on Thursday that a new Promoted Tweets option will roll out with a number of advertisers. This is a big move for Twitter and certainly its most invasive advertising play to-date.
To Spread Your Brand on Facebook, Don’t Target Your Fans – Target Their Friends FastCompany 07.26.11
Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it’s not really your brand’s fans you need to worry about–it’s their friends.
‘Atlantic’ Trying to Break New Ground with App Adweek 08.01.11
The Atlantic has been one of the few real success stories of the Internet age, at least when it comes to magazines. Now, with a new app that puts a twist on the model other companies have been using, the magazine is hoping to build on that success.