Condé Nast, Hearst, Meredith, News Corporation and Time Inc. have jointly announced that they have entered into an independent venture to develop a device that will allow consumers to read the digital publications on a tablet computer/electronic reader.
Although still in the development phase, this device could potentially challenge the Kindle, smart phones, i-Pods and other such devices.
In it’s new demo, Sports Illustrated editor Terry McDonell speaks about the endless possibilities that this hypothetical device holds.
This digital version of Sports Illustrated entails video highlights leading up to the cover page, latest scores and updates, easy navigation panels and much more. The demo dives into the different layout options and customization tools that the consumer is able to utilize:
For those who only read the Sports Illustrated Swimsuit edition, you will be happy to hear that this tablet could potentially have the Swimsuit edition come to life with exclusive footage and videos.
For those who are die-hard fantasy competitors, you will be happy to hear that this tablet could potentially allow consumers to update their teams and see their scores.
Lastly, for those who love to share articles with their Facebook friends or save articles in their archive to read later, you will be happy to hear that this device may just allow this!
So what does this mean for advertisers? Well, this tablet would allow for much more dynamic advertising than print magazines allow for. Consumers could potentially click on ads that they are interested in and find video clips with more in-depth information. It would allow for the consumer to engage and interact with the brands and products.
At this point, we can only discuss the potential of these digital publications, so please feel free to share your thoughts.