Tag Archives: facebook

Video of the Week: Kindle’s New Competitor?


Condé Nast, Hearst, Meredith, News Corporation and Time Inc. have jointly announced that they have entered into an independent venture to develop a device that will allow consumers to read the digital publications on a tablet computer/electronic reader.


Although still in the development phase, this device could potentially challenge the Kindle, smart phones, i-Pods and other such devices.


In it’s new demo, Sports Illustrated editor Terry McDonell speaks about the endless possibilities that this hypothetical device holds.


This digital version of Sports Illustrated entails video highlights leading up to the cover page, latest scores and updates, easy navigation panels and much more. The demo dives into the different layout options and customization tools that the consumer is able to utilize:




For those who only read the Sports Illustrated Swimsuit edition, you will be happy to hear that this tablet could potentially have the Swimsuit edition come to life with exclusive footage and videos.


For those who are die-hard fantasy competitors, you will be happy to hear that this tablet could potentially allow consumers to update their teams and see their scores.


Lastly, for those who love to share articles with their Facebook friends or save articles in their archive to read later, you will be happy to hear that this device may just allow this!


So what does this mean for advertisers? Well, this tablet would allow for much more dynamic advertising than print magazines allow for. Consumers could potentially click on ads that they are interested in and find video clips with more in-depth information. It would allow for the consumer to engage and interact with the brands and products.


At this point, we can only discuss the potential of these digital publications, so please feel free to share your thoughts.




Seasons Greetings with Starbucks Social Media Step Up

People look forward to this time of the year.  Not because of Thanksgiving-induced food comas, or 8 nights of Hanukkah, or even a white Christmas.  People look forward to this time of year because it means they can go to Starbucks and order their favorite seasonal holiday beverages.  After all, what’s better than sipping on a steaming peppermint mocha or gingerbread latte when it is forty degrees outside and you feel like you will never see the sun again?


With the Holidays upon us, and the specialty drinks in stores, Starbucks is stepping up their social media game plan.  They are reaching consumers through every outlet possible.  Instead of sticking to their focus of years past, they are following the Internet trend and focusing on campaigns that appeal to customers who spend most of their time online.

For the Facebook obsessed, consumers can log on and send their friends red Starbucks cups.  Happy Holidays!  For the photo lovers, fans can upload pictures of themselves with holiday paraphernalia to a Flickr page hosted by Starbucks.  Music aficionados will be happy to learn that Starbucks has partnered with Pandora and created a special branded playlist on the site to attract users into the store.  Once they are in the store and have spent fifteen dollars (easy, right?), they are rewarded with a free “All You Need Is Love” CD with artists like U2, John Legend and the Dave Matthews Band.  To top it off, some of the profits go to fighting AIDS in Africa.  Good deed and good gift.  Again, Happy Holidays!

There’s even a social media campaign for the creatives.  The artsy ones can go to StarbucksLoveProject and create digital drawings of whatever they would like.  For the first million posted, Starbucks plans to donate even more to the fight against AIDS. 

Starbucks has a great reputation, Starbucks has a storefront at almost every corner of every city, Starbucks has the best seasonal beverages, and now Starbucks has engaging online activities on all major social media sites to attract even more people to their stores and to raise even more money to battle AIDS.   




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Video of the Week: The Best of Us Challenge


The International Olympics Committee (IOC) is in the midst of “The Best of Us Challenge” where viewers are challenged to out do their favorite athletes in out-of-the-ordinary and wacky activities. Viewers are encouraged to submit videos in hopes of not only besting the athletes, but also winning signed merchandise or a trip to the Vancouver Winter Olympics. Viewers could also create and submit their own challenge.


This campaign reaches consumers through multiple social media outlets: facebook fan page, twitter and youtube, which is the platform for the campaign.

If you think you beat Michael Phelps by hitting more than twelve 5-foot puts in 60 seconds or you can pick up and carry more tennis balls than Rafael Nadal in 30 seconds, check out these video challenges and submit your entries! (Off the record, I did beat Barbara Kendall in her challenge by drawing 34 smiley faces in 30 seconds—she got 24 ? )




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Vampires Sell Cars

With the premiere of “The Twilight Saga: New Moon” right around the corner, Volvo has created a website, WhatDrivesEdward.com, where consumers can enter to win tickets to the premiere of the movie, meet the cast, and receive their very own Volvo XC60, the exact car that vampire Edward Cullen drives in the movie.          



The new Volvo is featured throughout The Twilight Saga.  It is apart of Edward’s character.  The movie portrays him as an affluent teenager who drives the nicest car in the school parking lot.   He rides in style, and he also happens to ride in a car that can go faster than any other on the road.  Edward Cullen makes the Volvo XC60 look like a million bucks, similar to the effect that James Bond had on the Aston Martin.  It is pretty much a guarantee that every teenage girl who sees the movie will be begging her parents for the same car that dreamy Edward drives.



Not only has Volvo found an actor that is handsome and well-liked to represent their product, but the company has also done a great job of incorporating different social media tools to promote the contest and the car.  To win the XC60, fans have to answer a series of questions, all of which have clues on sites like Twitter, Facebook and MySpace.  Participants are also encouraged to chat with others on these social media sites and exchange hints in order to solve the puzzle.  From WhatDrivesEdward.com, viewers are merely a click away from Twitter, Facebook, MySpace, FriendFeed, YouTube and many more.


News will spread fast.  Typically, a contest surrounding a male heartthrob would be most appealing to teenage girls, but with the vast array of social media tools used by Volvo, this contest is sure to be reached by consumers of all ages and gender.  With the help of a sexy vampire, the Volvo XC60 is soon to become the new “it” car.




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Expedition 206: Coca-Cola’s Happiness Ambassadors Spread the Joy

As part of its new “Open Happiness” campaign, Coca-Cola will send three “Happiness Ambassadors” on a year-long expedition to 206 countries (where Coca-Cola is present). After extensive search, Coca-Cola has narrowed its ambassadors to 3 teams of 3. Beginning today, 10/21/09, consumers are encouraged to go online and vote to determine who the three travelers will be.

The chosen bloggers will explore different cultures while blogging, posting updates on Twitter, adding videos to YouTube, and uploading pictures to Flickr in hopes to generate talk and buzz around the happiness campaign. The ambassadors will meet with locals and learn about their culture while uncovering what makes people happy. They will even take part in the Vancouver 2010 Winter Olympics, FIFA World cup in South Africa, and the World Expo 2010 in Shanghai, all of which Coca-Cola sponsors.


A recent Forbes article quotes Director of Coca-Cola’s Office of Digital Communications and Social Media, Adam Brown, “It’s not about having the Coca-Cola brand first and foremost, center of the screen. It’s about telling the story that involves Coca-Cola, that involves the attributes of what Coca-Cola is about, optimism and joy." 

This campaign is a perfect example of how brands can engage consumers through all the social media elements. Throughout the year-long journey, the ambassadors will constantly be engaging the consumers by sharing videos, blogs and photos. They will also be taking consumer suggestions at their destinations as to areas they will visit. In a Coca-Cola press release, Adam Brown continues, “This mash-up of social media – online photo galleries, video clips, blogs, microblogs, social networking – combined with an amazing journey, enthusiastic travelers and a theme of happiness is a great way for us to connect with people around the world. The global adoption of social media has given us a way to deliver a year-long reality TV series without the TV.”

As Brown stated, this campaign allows for a vast array of content opportunities, even upon the ambassadors return from their explorations. With the immense increase in video sharing over the past year, Coca-Cola will be able to leverage all the social media sites to reach a large target.

Who knows, maybe someday these bloggers will gain "celebrity" status in the blogosphere, all thanks to Coca-Cola’s “Open Happiness” campaign. For now, they have, at least, earned an all expense paid tour of the World’s greatest countries!



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