Ever wonder, “What is art?”
Seems New Balance is challenging viewers’ perspectives with its very own daily dose of modern (branded) interpretive videos. The short films featured on the sneaker company’s hub site are part of a new film project, art directed by Mother, which will showcase…
Kobe and Lebron plug their upcoming movies over a game of ping-pong. Next, with the Cavs out of the playoffs, LeBron starts getting in shape for the 2010 season. And finally, Lil’ Dez gives his babysitter LeBron a hard time about not making the NBA finals. David Allen Grier and Kenan Thompson lend…
Reading Chris Brogan’s post from April 3 on the shifting impacts of advertising gave me pause. Inspired by a piece on Jeff Jarvis’ blog, Brogan contends that advertising is losing sight of its chief responsibility: informing the customer about the product. Furthermore, he takes a pretty direct aim at new forms…
TWEED GUEST EXPERT is a series of posts authored by industry experts to introduce various perspectives on the branded entertainment industry.
As we develop content strategies that include 360° marketing and activation elements for our clients, we often search for new distribution channels to engage consumers with branded content. The P2P…
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