Evolutionary Entertainment
Doug Scott and Madison Avenue’s Adaptation to Changes in Branded Content

Ogilvy Entertainment is one of the key agency players in the branded entertainment area.
The old guard on Madison Avenue isn’t ready to go completely Hollywood just yet. Though talent and PR agencies like CAA and Edelman Studios are…

It is a natural fit for Ogilvy client British Telecommunications (BT) to advertise on CNBC. Airing in seven global markets, its audience aligns precisely with BT’s customers: business leaders and executives. This year, BT took its advertising on CNBC one big step further: in addition to airing 30 second commercials, it sponsored an original series…

You’re sitting at the dinner table. Parents, brothers, sisters, cousins, a couple of friends and one random person you don’t really know are also seated, all chattering away. They each have something that defines them as individuals, whether it’s a hidden talent, a unique quirk or simply an eccentric personality. Who would have ever thought…