Tag Archives: OgilvyEntertainment

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS
Glenn Beck Starts His Own Paid Online Network
Mashable 06.07.11
Glenn Beck, who is planning to leave the Fox News Channel at the end of this month, has started his own online network, GBTV, which will charge a monthly subscription fee.

ABC Confirms Katie Couric Show
Variety 06.06.11
Long-awaited talk show pact calls for anchor to contribute to ABC News.

‘Modern Family’, ABC Lead Nominations for Inaugural Critics’ Choice Television Awards
Deadline 06.06.11
The Broadcast TV Journalists Association, the recently launched offshoot of the Broadcast Film Critics Association, just announced nominations for its inaugural Critics’ Choice Television Awards. Fueled by Modern Family , which led the series field with 6 nominations, including best comedy series, ABC topped all networks with 16 nominations.

ADVERTISING NEWS

A Direct Approach to Disaster Relief From Procter & Gamble
NYT 06.02.11
Procter & Gamble, the consumer goods giant, is taking the unusual approach of providing disaster relief directly.  Days after the tornado, two of the company’s brands, Tide and Duracell, arrived with their own specially equipped trailers and crews, which set up in a Wal-Mart parking lot in Joplin.

PBS Plans Promotional Breaks Within Programs
NYT 05.30.11
PBS officials told member stations at its recent annual meeting in Orlando that beginning this fall, the Wednesday science series “Nature” and “Nova” would contain corporate and foundation sponsor spots, promotional messages and branding within four breaks inside the shows, instead of at the very beginning and end.

Are Video Games Now More Sophisticated Than Movies?
PSFK 06.03.11
The appearance of pioneering new adventure game LA Noire has reignited a debate among gamers and film lovers which has been bubbling under for years.

BRANDED ENTERTAINMENT NEWS

Oscar-Nominated Directors Russell and Aronofsky Compete for Cash
Brand Channel 06.07.11
Russell has teamed with the top-shelf booze brand to put together with Brooklyn band Alberta Cross for a new campaign called “Gentlemen, This is Vodka.” But he’s not the only one. Oscar-nominated director ( Black Swan) Darren Aronofsky has followed up his Academy nom with his own ad.

GM Extends Tentpole Strategy with the X-Factor Deal
Brand Channel 06.06.11
A bigger brand story demands a bigger audience and a bigger canvas.  And now GM has opted for yet another big-marketing gambit: a major sponsorship of The X Factor , Simon Cowell’s American Idol competitor that will begin airing on FOX this fall.

Oliver Peoples’ Product Placement Time Machine Visits Gregory Peck
Brand Channel 05.31.11
Sunglasses brand Oliver Peoples is a favorite of celebrities and a staple of onscreen product placement. It’s most recent high profile role was on the face of Bradley Cooper in the Hangover sequel.  Now the brand is doing a little product placement revision, and putting itself onto the face of one of Hollywood’s most iconic actors in one of Hollywood’s most iconic movies.

SOCIAL MEDIA & TECH NEWS

Taking the Customer From Check-In to the Checkout Line
NYT 06.05.11
A new feature from Meebo is trying to bridge the gap between check-ins at brick-and-mortar locations and online deals by allowing users to check into Web sites.

Rules of Engagement, From the NBA Social Media War Room
FastCompany 06.03.11
While bored traditional sports reporters wait for quotes from the megastars, the NBA’s elite social media team finds images, videos, and moments that take followers up close and behind the scenes of the Finals. We follow–literally–the social media masters during before, during, and after the action to watch how it all works.

Microsoft Brings Live TV to XBox
MediaPost 06.06.11
Microsoft made a strategic move Monday, announcing at the Electronic Entertainment Expo (E3) in Los Angeles it would integrate its search engine Bing into the company’s entertainment console, Xbox 360.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Coachella Expanding to Two Weekends in 2012 The Hollywood Reporter 5.31.11

Festival organizers will attempt to produce two identical festival weekends with the same lineups.

Simon Cowell Attracts Almost 11 Million for ‘Britain’s Got Talent’ Return The Hollywood Reporter 5.31.11

The live semi-final drew almost 11 million viewers, with fans tuning in to see Cowell on air for the first time in the series, on a show broadcast just hours after he announced that Cheryl Cole would not be presenting X-Factor UK.

NBC’s ‘The Voice’ Gets Post-Super Bowl Slot Deadline 5.31.11

After speculation that NBC’s breakout hit The Voice may land the post-Super Bowl slot in February, NBC made it official today. Given its midseason launch, the singing competition appeared the leading contender for the biggest annual series showcase.

ADVERTISING NEWS

Twitter Launches Follow Button for Websites Mashable 5.31.11

Twitter has launched a Follow button, enabling users to subscribe to the Twitter feeds of companies and individuals directly from their websites with a single click.

Move Over Cable, Mobile Internet Usage At Home Is Growing PSFK 5.31.11

Around 7% of UK households, or 1.5m of the total 21.3m, use mobile devices exclusively to connect to the internet, and a total of 3.6m, or 17%, used mobile broadband for internet access, according to new research by communications regulator Ofcom.

Heineken And Union LA’s 6-Pack Packaging PSFK 5.31.11

Beer maker Heineken and clothing retailer Union LA have partnered with six blog platforms to create a unique packaging design for Heineken-themed t-shirts.

BRANDED ENTERTAINMENT NEWS

Celebrity Apprentice has most product placements in prime time Product Placement News 5.31.11

In the past month, Celebrity Apprentice had more product integrations than any other prime time show.  The Trump-made program beat out even American Idol, according to statistics from Nielsen.

Universal Pictures To Make Branded Virtual Goods PSFK 5.31.11

Universal Pictures is bringing items from its movies into the virtual world. It has teamed up with Virtual Greats, an online platform that enables copyrighted, branded material to be sold on social networks and virtual games.

After Hearst Acquisition, iCrossing Moves Into Branded Content AdAge 5.31.11

One year after Hearst bought iCrossing, we are now seeing evidence of the publishing giant’s influence on the digital agency. ICrossing is launching a content unit, Live Media Studio, dedicated to producing blogs, interviews, tips, videos and infographics for brands.

SOCIAL MEDIA & TECH NEWS

Apple’s Cloud Officially to Be Called iCloud, What Will It Entail? NY Times 5.31.11

Apple set the agenda for its World Wide Developers Conference, set to start next week in San Francisco. In a bit of a surprise move, Apple said that its new cloud initiative would be part of the topics of discussion and that it would indeed be named iCloud.

Alaska Airlines Replaces Flight Manuals With iPads Mashable 5.31.11

Last week, Alaska Airlines announced its intentions to replace pilots’ 25-pound paper flight manuals with iPads by mid-June. Alaska Airlines is the first major domestic airline to do so. The initiative will “enhance flight safety, improve efficiency and protect the environment,” the company believes.

Unlocking the Value of the Checkin: What’s Next for Location Apps Mashable 5.31.11

While Twitter lets us tell the world what we’re doing, and Foursquare lets us tell the world where we’re doing it, a new generation of apps and checkin services now lets us tell the world what brand we prefer to do it with. We can grab online deals based on our location and send out what amounts to a Tweet-sized roll call of our recreational choices.

TWEED Flashback

ENTERTAINMENT NEWS

Oprah Taping Final Show Ever Today The Hollywood Reporter 5.24.11

“We’re ready. She’s ready. :-) ” Tweets her executive producer Sheri Salata.

Ashton Kutcher’s ‘Two and a Half Men’ Contract Is Only One Year The Hollywood Reporter 5.23.11

Ashton Kutcher, who is replacing Charlie Sheen on Two and a Half Men, has signed only a one-year contract to co-star on the show, the Wall Street Journal reported, citing sources.

‘Saturday Night Live’ Delivers Highest Rated Finale in Seven Years The Hollywood Reporter 5.23.11

The 36th season finale of Saturday Night Live – featuring Justin Timberlake and Lady Gaga – was the highest metered-market household average for an SNL season-ender in seven years.

ADVERTISING NEWS

This Bud Light’s Really for You, With a Write-On Label AdWeek 5.24.11

For a limited time, Bud Light is pimping a new label that lets you write on your bottle with a key, coin or any pointy thing.

Google Mashes Up Fan Videos for Lady Gaga Spot AdWeek 5.23.11

Google’s “The Web is what you make of it” campaign for its Chrome browser is churning out a truly impressive series of spots. The latest is the one below, starring Lady Gaga-with a message not unlike Google’s earlier entry in Dan Savage’s “It get better” initiative.

AOL Seeks Heidi Klum’s Advice in Million-Dollar Content Deal Ad Age 5.24.11

AOL began publishing its content partnership with fashion model Heidi Klum today, AOL’s latest celebrity acquisition and a key part of CEO Tim Armstrong’s strategy to attract more female readers.

BRANDED ENTERTAINMENT NEWS

Joe Jonas Touts Solo Career as Acuvue Brand Ambassador Brandchannel 5.24.11

Joe Jonas discusses why he’s launching a solo career, above, to inspire kids to apply to for a one-day celebrity mentorship in Acuvue’s new contest aimed at teens.

Justin Bieber: The Perfume, the Commercial, the iPhone App Brandchannel 5.24.11

The commercial for Justin Bieber’s new perfume, Someday, shows the tween idol floating in zero gravity with a model. There’s also a free iPhone app, including a countdown to the perfume’s June 20th release, in the Apple app store.

Meet Your Next Social Network: A Toyota PSFK 5.23.11

Toyota Motor Corp and Salesforce.com have decided to create a social network where vehicle owners can become “friends” with their cars and get friendly, tweet-like reminders for maintenance checks and other alerts.

SOCIAL MEDIA & TECH NEWS

YouTube Extends Plans for Ads Before Videos NY Times 5.23.11

In the early days of online video, commercials that appeared before viewers could watch clips, known as preroll, got “thumbs down” from most computer users. That attitude seems to have softened more recently, a change of heart that Web giants have noticed.

Video Sharing App War Heats Up: BlipSnips Adds Twitter Integration & Geolocation Mashable 5.24.11

The social video sphere grows ever wider Tuesday with the introduction of BlipSnips 2.0, an updated TechStars-incubated mobile app that puts the focus on sharing and tagging experiences.

Mango Smoothie: Microsoft Eases Group Messaging With New Windows Phone Brandchannel 5.24.11

Boasting more than 500 new features when it becomes available in “early fall,” the fruity-named mobile OS augments its current Facebook integration with LinkedIn and Twitter apps, and adds local search and groups functionality that aims to make wireless communication smarter and easier.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Lady Gaga Hits 10 Million Twitter Followers Mashable 5.17.11

Lady Gaga celebrated this milestone with a tweet saying: “10MillionMonsters! I’m speechless, we did it! Its an illness how I love you. Leaving London smiling.”

ABC Goes Heavy on Comedy for Fall AdAge5.17.11

The network plans to add four new dramas and three new comedies to its fall lineup while peppering in four other dramas and two comedies as the season unfolded, it said during remarks to reporters to Tuesday morning.

Oprah Drops New Hints About Farewell Episode The Hollywood Reporter 5.17.11

“I’m excited to be open to the delight of it,” she said of the episode which will be taped in front of 20,000 fans at Chicago’s United Center. “I’m just going to be delighted by it. [Gayle King] already told me to stop thinking of it as a surprise.”

ADVERTISING NEWS

Digital Properties See Opportunity If Lockout Shortens NFL Season AdAge5.17.11

An NFL season might strike many as too big to fail, but the smart money in Vegas is betting that the ongoing lockout is going to cancel part of the season. Granted, they’re wagering it will only be a small part — and the odds are heavily in favor of a truncated season and, ad gods be praised, a Super Bowl. But the stakes are high, so marketers and their surrogates at agencies are preparing for a life without football in 2011 and the beginning of 2012.

Upfronts: ESPN Shows Its (Upfront) Game Face NY Times 5.17.11

As one of the first cable channels to insinuate its way into the annual skein of presentations by broadcast networks known as upfront week, ESPN has always seemed determined to prove it belonged in their company by offering advertisers a busy series of announcements.

Sony Welcomes Back PSN Users With Free Games & More Mashable 5.17.11

As the PlayStation Network comes back online, Sony is offering a package of free goods and services to all existing registered PlayStation Network and Qriocity users in the U.S. and Canada. This campaign to woo customers is dubbed “Welcome Back.”

BRANDED ENTERTAINMENT NEWS

Foot Locker Launches Sneakerpedia, a Wikipedia for Sneakerheads Mashable 5.17.11

In a bid to position itself as an online industry authority and snare some search traffic, Foot Locker has launched Sneakerpedia, a Wikipedia for sneakerheads.

Zappos’ Virtual VIP Dressing Room Lets Shoppers Sashay Virtual Catwalk Brandchannel 5.17.11

As gaming continues to drive increased online engagement, Zappo’s continues to lead the way by bringing the fun atmosphere that permeates its corporate culture into the virtual brand experience it offers customers online.

Civic Lessons: Honda Launches Songwriting Contest on Facebook Mashable 5.17.11

Earlier we noted Lenny Kravitz lending his musical talents to Chrysler to promote his beloved Jeep brand. Honda is also looking for music and fresh musical talent, but more amateur than pro. The brand’s new Facebook-based “Sounds of Civic” social media songwriting contest invites singer/songwriters to submit a song inspired by one of the four 2012 Honda Civic models.

SOCIAL MEDIA & TECH NEWS

Square To Livestream Product Announcement At TechCrunch Disrupt Tech Crunch 5.17.11

Square, the startup that put the sexy back into payments, has a major product announcement coming up next Monday, May 23. That happens to be the first day of TechCrunch Disrupt in New York as well.

Why Gift Cards Will Lead the Transition From Plastic to Digital Mashable 5.17.11

David Douglas Stone is co-founder and CEO of the digital gifting and incentives company CashStar. Recently named a Prepaid Top 5 Entrepreneur, Stone has served as a senior executive in several emerging growth technology and financial services firms for the past 25 years, including American Express, where he pioneered the first universal prepaid product, the American Express Gift Cheque.

HOW TO: Optimize Marketing Materials for Mobile Devices Mashable 5.17.11

It’s no secret that mobile is the future. While ownership of TV sets in the U.S. fell for the first time ever, smartphone ownership continued to explode – it’s up 60% versus a year ago.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Lady Gaga to Perform at Cannes Film Festival The Hollywood Reporter 5.10.11

Lady Gaga will be showing her poker face in Cannes this year. The singer will present a live concert Wednesday on Canal Plus’ “Le Grand Journal,” which has set up a stage at the event.

How 3D Is Fueling the International Box Office Deadline.com 5.10.11

Titles like “Kung Fu Panda 2″ and “Pirates 4″ aim to capitalize on the popularity of the technology, which helped international grosses climb 30% over the past five years.

Google Music Is (Finally) Here Mashable 5.10.11 At long last, the worst-kept secret in the music industry has been confirmed: Google has launched its music service.

ADVERTISING NEWS

Facebook Now Pays Users 10 Cents To Watch Certain Ads Mashable 5.06.11

Facebook introduced a program Thursday that offers consumers a financial incentive to watch ads on the site.

LocalResponse Eyes Big Brands With Full-Service Check-In Advertising NY Times 5.10.11

LocalResponse, a company that lets businesses monitor and respond to check-ins, today announced the launch of its service for agencies and brands. The company initially rolled out the service to local merchants just two weeks ago.

BMW Launches eBay Store PSFK 5.10.11

The company becomes the first automotive manufacturer to open an official store on the auction site.BMW announced yesterday that it will start selling car parts and accessories directly to the owners, from an eBay store.

BRANDED ENTERTAINMENT NEWS

Lady Gaga & Zynga Found GagaVille Mashable 5.10.11

Two social media heavyweights – Lady Gaga and Zynga – will partner for GagaVille, an offshoot of FarmVille.

Carnival Cruise Lines Sets Sail with Live Nation BrandChannel 5.10.11

Leisure travel may have taken a hit during the recent recession, but that hasn’t stopped cruise lines from building bigger, more extravagant ships. Carnival Cruise Lines just debuted its new European cruise ship, Carnival Magic, and is taking 2012 reservations for its new Carnival Breeze.

Range Rover Evoque Contagious 5.05.11

The next phase in the Pulse of the City project, Range Rover’s promotional vehicle for its flashy city-dwelling Evoque model, is a fully interactive choice-based film created by Brooklyn Brothers London with award winning director Nick Gordon.

SOCIAL MEDIA & TECH NEWS

YouTube Relaunches Rentals, Revamps Site for Pro Content NY Times 5.10.11

YouTube is adding 3000 new movies to its library of VOD rentals. The site is also rolling out a new look for serialized and other forms of professionally produced content, a step that should help to bolster the audience of shows produced by YouTube’s partners.

HBO Go Mobile App Gets More Than 1 Million Downloads in First Week The Hollywood Reporter 5.10.11

HBO co-president Eric Kessler says “Game of Thrones” will be an early attempt at creating exclusive HBO Go windows, and he argues any negative effect on DVD sales from broader availability of HBO content will be negligible.

No Printer Required: First Paperless Daily Deal Service Launches Mashable 5.10.11

Gaming platform SCVNGR has teamed up with American Express and Levi’s to create the first paperless daily deal redemption system.