Tag Archives: OgilvyEntertainment

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Justin Bieber, Conan O’Brien Win Webby Awards The Hollywood Reporter 5.03.11

Zach Galifianakis, Lisa Kudrow, Conan O’Brien and Funny or Die were big winners at the Webby Awards this year, with Justin Bieber and Will Ferrell also among those honored.

Take Two: Amateur Producer Relaunches YouTube Reality Dating Show Mashable 5.02.11

Twenty-four year-old Brandon Fletcher is the amateur executive producer behind YouTube reality dating show Date Unknown, a four-year-old show looking to graduate from YouTube obscurity to small screen fame.

Cannes Sales Roundup Deadline Hollywood 5.03.11

The 2011 Cannes Film Festival doesn’t get underway until next week, but the market is already getting busy.

ADVERTISING NEWS

New York Times’ Groupon Clone: More Caviar Than Bikini Wax AdAge 5.03.11

Want to drop $460 on a caviar party? The New York Times thinks you might. In its very own Groupon clone, TimesLimited has also offered up $100 or $260 in flowers for mom, $300 for a seven-course meal and $195 for a cooking class. What a bargain!

Football Advertising Inventory Starts To Move Ahead of Upfront Market

AdAge 5.03.11

The nation’s big broadcast networks won’t unveil their schedules for the 2011-2012 season for another two weeks, but several have already started to sell advertising in both NFL and college football telecasts slated to air in the fall, according to ad buyers familiar with the negotiations.

Big Data: How New Technology Is Helping Marketers Create Better Consumer Experiences Mashable 5.02.11

In this era of constant connectivity and tracking, we are creating huge amounts of data every second. Just like consumers, marketers are facing information overload. The big question is: How can we use this data to produce better, more relevant customer experiences?

BRANDED ENTERTAINMENT NEWS

The Hangover Sequel Launches SCVNGR Hunt at 7-Eleven Mashable 5.03.11

The Hangover Part II doesn’t hit theaters until May 26, but consumers can start playing along Monday in a SCVNGR promotion at 7-Eleven.

Pepsi Introduces Social Vending Machines PSFK 5.03.11

PepsiCo announced the launch of its Social Vending System last week, a digital vending machine with an interactive touchscreen display. The system lets users buy a drink as a gift for a friend and personalize it with a video message.

Fast Five Dodge Charger Is Product Placement Of The Year BrandChannel 5.02.11

With Universal claiming that Fast Five’s opening weekend is the most lucrative opening in the studio’s history, it was a winning weekend for Chrysler and Dodge, the brand that poured a lot into the film including extensive cross-branding and marketing tie-ins, both onscreen and off.

SOCIAL MEDIA & TECH NEWS

Bin Laden’s Death Sparks Record 12.4 Million Tweets Per Hour Mashable 5.02.11

The death of Osama Bin Laden was one of the most tweeted events in history – and generated the highest sustained rate of tweets ever.

Amazon Launches Membership-Only Fashion Site Mashable 5.03.11

Amazon is tossing its hat into the high-fashion discounts game. The eretailer giant announced Tuesday that it’s launching a membership-only shopping site that will offer up to 60% off on fashion items.

AT&T To Launch Groupon Competitor Mashable 5.03.11

Add another big player to the list of Groupon competitors: AT&T. The telecom giant Monday began pre-registration to consumers in Los Angeles, Atlanta and Dallas-Fort Worth for a service via the company’s yp.com that will send daily deals to consumers

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Lady Gaga To Donate $1 Million via Crowdsourced Charity Contest Mashable 4.26.11

Whatever people may say about Lady Gaga, she has been a positive influence in the philanthropic world. And now she has partnered with the Robin Hood Foundation to launch two Facebook contests to support the New York-based charity, which benefits the poor and homeless.

TruTV Rewards ‘Operation Repo’ Fans for ‘Liking’ Show With Facebook-Only Episode AdAge 4.26.11

Network’s Successful Social Campaign Aimed at Reaching 500,000 Likes Is a Milestone for the Industry. In the brave new world of social TV, viewers get rewarded for liking a show with — what else? — more show.

HOW TO: Follow the Royal Wedding Online Mashable 4.26.11

It will be easy enough to follow along on TV with nearly every major news network running of hours of coverage ahead of the wedding which takes place at 10 a.m. BST (9 a.m. GMT, 2 a.m. PT, 5 a.m. ET). There are, however, plenty of options for getting your Royal Wedding fix online.

ADVERTISING NEWS

Coca-Cola’s Recycled Pop-Up Store PSFK 4.26.11

During the Passover holiday, Coca-Cola Israel launched its unique pop-up store for recycled products. In a central location in Tel Aviv, the Israeli marketing agency, Promarket created the concept and decided it would be an appropriate time for increasing awareness around environmental renewal and sustainability.

Yahoo Snaps Up Social TV Service IntoNow AdWeek 4.26.11

IntoNow is based on an iPhone app that can “hear” and detect the television show a user is watching and “check in” to the program, much in the way Foursquare allows users to check in to physical locations.  Reports have twelve-week-old company worth as much as $30 million.

The Spot: Call of the Wild AdWeek 4.26.11

Japanese agency builds a giant xylophone to pitch a cell phone. This abstract and artful Japanese cell-phone spot, which will surely be among the most discussed and awarded ads of 2011, drew its inspiration from a single product feature: the wooden casing around the Touch Wood SH-08C handset.

BRANDED ENTERTAINMENT NEWS

Tiffany Puts a Lock On It BrandChannel 4.26.11

Tiffany’s new collection expands its signature lock motif in a new jewelry line that ranges from $80 to $6,000. The new shoot, styled by red carpet power stylist Estee Stanley, also marks a departure from Tiffany’s more traditional campaigns, such as the recent “True Love Grows.”

Coca-Cola Open Happiness Campaign Keeps on Rolling BrandChannel 4.26.11

Coca-Cola’s Open Happiness campaign that launched with a musical splash during American Idol in 2009 has taken its message on the road with a CLIO award-winning Happiness Machine with a sense of humor; a Happiness Truck, dispensing soft drinks and fun items in Brazil and beyond; and a Happiness Store, offering convenience and smiles (also in Brazil).

Morgan Spurlock, Still Selling, Adds Old Navy, Trident and Others to Roster in ‘Greatest Movie Ever Sold’ AdAge 4.19.11

Morgan Spurlock’s take on product placement, “POM Wonderful Presents: The Greatest Movie Ever Sold,” may have struggled at first to attract sponsors, but its marketing woes are officially over.

SOCIAL MEDIA & TECH NEWS

Vevo Now Available in the UK Mashable 4.26.11

Before, UK users could only access limited Vevo content through YouTube, but now they will be able to check out music videos, original series, live events, etc. through VEVO.co.uk or via VEVO mobile (including Android, iPhone, iPod touch and iPad). UK users can also create playlists (Vevo will be providing a Royal Wedding playlist, naturally), favorite videos and share those vids though Facebook and Twitter.

Facebook’s Two Deal Weapons: The Social Graph and Credits NYT 4.26.11

As expected, Facebook has launched its group-buying effort in five cities today, including Dallas and San Diego.

Groupon Wannabe PeopleDeals Pitches Improved Dealmaking AdWeek 4.26.11

PeopleString, a two-year-old startup which manages a social media-centric affiliate program, has launched PeopleDeals, a group coupon product which employs what the company claims is a unique, proprietary sharing technology. Discounts get better the more they are shared.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

YouTube To Stream Royal Wedding Live Mashable 4.19.11

YouTube plans to live stream the wedding of Britain’s Prince William and Catherine Middleton on April 29, the online video service announced Tuesday.

Beijing International Film Festival to Feature Documentary Competition The Hollywood Reporter 4.19.11

Just days ahead of the start of the First Beijing International Film Festival, organizers announced on Tuesday an additional part of the program, a contest for Best Documentary Short called “See the world through films.”

Festival de Cannes Reveals Jury Members The Hollywood Reporter 4.19.11

Robert De Niro will be joined by A-list goodfellas at this year’s Festival de Cannes with fellow jury members set to include Jude Law, Olivier Assayas and Uma Thurman, the festival announced on Tuesday.

ADVERTISING NEWS

Facebook Courts Ad Agencies With New Site Mashable 4.19.11

In an attempt to build relationships in the advertising industry, Facebook revealed Facebook Studio, a “place to celebrate innovation, creativity and effectiveness” on the platform.

Most Marketers Plan to Increase Social Media Spend This Year Mashable 4.19.11

An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable.

Is Online Video Ready for the $100 Million Advertising Challenge? AdAge 4.19.11

At the end of 2010, the leader of one of the world’s largest media agencies inquired of me on behalf of the CMO of a brand we all know: “Our client wishes to shift $100 million dollars of spend into online and mobile video advertising tomorrow can it or even should it be done?”

BRANDED ENTERTAINMENT NEWS

Sofia Vergara, David Beckham Goof Off for Diet Pepsi AdWeek 4.19.11

There’s been a lengthy lead-up to this new Diet Pepsi spot starring Modern Family’s Sofia Vergara and soccer star David Beckham.

Branded Entertainment: P&G And Walmart To Continue “Family Movie Night” PSFK 4.19.11

Procter & Gamble and Walmart’s Family Movie Night partnership, which launched this time last year on NBC, has proved so successful that they have announced five further family-friendly productions for this year. Research indicates that families across America want more entertainment options that are family-oriented so they can sit down and watch TV together as a group

Nokia Gets Exclusive on NFC-Enabled Angry Birds Game Mashable 4.19.11

The company disclosed on its blog Tuesday that a new game, Angry Birds Free With Magic, contains 20 levels, 15 of which can only be activated by touching your near field communications-enabled phone with another NFC phone.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Kelsey Grammer to Produce Reality Show Based on Web Site The Hollywood Reporter 4.12.11

Kelsey Grammer is producing a TV series based around three, 20-something single New York women who launched a Web site late last year called ThatsNotOkayNY.com.

Kirstie Alley: ‘Dancing’ Is ‘Freaking Me Out The Hollywood Reporter 4.12.11

After suffering two mishaps in two weeks on ABC’s Dancing With the Stars, Kirstie Alley has one question.”Is there like a curse – an injury curse going on?”

Ed Burns to Present at Dusty Film and Animation Awards (Exclusive) The Hollywood Reporter 4.12.11

The 22nd annual ceremony will take place May 10 in New York City. The School of Visual Arts has announced presenters for the 22nd annual Dusty Film and Animation Awards Ceremony, to be held at the school on May 10.

ADVERTISING NEWS

‘Oprah Winfrey Show’ Finale Fetching $1 Million Per 30-Second Spot The Hollywood Reporter 4.12.11

With Oprah Winfrey readying for her May 25 sign-off, advertisers are being asked to dig deep into their pockets.The asking price for a 30-second opportunity to reach viewers on Winfrey’s final daytime talk show is currently at $1 million. Depending on placement within the show, some buyers will likely shell out even more.

Amazon Dominates List of Top Ten Google Advertisers AdWeek 4.12.12

MediaPost has published a new list of Google’s top ten search advertisers based on fourth-quarter data from 2010. According to the list, Amazon ranks as Google’s top spender, followed by AT&T, Capital One, Target, Expedia, Ebay, Progressive, Sprint, Geico, and State Farm.

Helping Fans Dress Like a Video Game Hero The New York Times 4.10.11

Product placement within video games is common enough these days that gamers barely notice it, but when Metal Gear Solid: Peace Walker was introduced last year, some players snickered when they saw its protagonist, Naked Snake, occasionally wearing a T-shirt with the a logo for Axe, the men’s grooming brand.

BRANDED ENTERTAINMENT NEWS

Tiger & Bunny Achieves Mad Men-Level Product Placement BrandChannel 4.12.11

A new animated children’s show in Japan titled Tiger & Bunny is pushing the envelope of branded entertainment.  The anime series, which debuted this month, features a futuristic urban world inhabited by a number of superheroes.

15th Annual Webby Awards Announce Nominees Mashable 4.12.11

The nominees for the 15th Annual Webby Awards were announced Tuesday morning, with Justin Bieber, the Old Spice Guy and Angry Birds among the list of nominees.

Toyota Parks Prius on EA’s Facebook Monopoly Game Mashable 4.12.11

Toyota’s Prius has landed on the iconic Monopoly board – at least the Facebook version of it – thanks to a deal between Toyota and Electronic Arts.

Mom’s The Word On Dinner, Ragu’s Latest Hit

By: Adam Risenberg

The world might be stumped as to what these two babies are babbling about, but as the masses attempt to decipher these twins’ secret language, we at OgilvyEnterainment know exactly what they are talking about.  They are discussing the launch of Ragú’s new 20 part web series about one of their favorite topics.  Dinnertime!

Outsiders with nutritional advice are constantly instructing moms on how to best feed their kids well.  To the delight of these twins and mothers everywhere, Ragú has recognized that nobody knows better than Mom.

In recognition of this and to turn back the conversation around dinnertime to Moms, Ragú and an integrated Ogilvy team (OgilvyEntertainment, Ogilvy & Mather, OgilvyOne, and GSI), launched a new campaign for Ragú called, “Mom’s the Word on Dinner.”

The program unites real Moms through shared conversations around the realities of dinnertime and creates a community where Moms can share their dinnertime challenges and triumphs while celebrating the small wins together.

The campaign is centered on this unique 20 episode web series, which leverages the bloggers and community of 2million moms from momversation.com.

From veggies to manners, odd eating habits to mealtime memories, the bloggers are laying it all on the table by discussing dinnertime topics to which all moms can relate.

Parents can then join the conversation on Facebook.com/ragusauce where they can share their dinnertime stories for a chance to be featured in People Magazine.

On Facebook, consumers can find solutions, expert tips and recipes to help solve their dinnertime dilemmas. Videos are also syndicated through YouTube, Momversation.com and key bloggers.

It won’t be long before Moms everywhere know what our babbling twins already understand. Ragú is on to something meaningful.  They are fostering a dialogue that will help make meals a better experience for family’s everywhere.