Tag Archives: Social Media

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Hulu Attempts First Original Series Variety 08.03.11

Hulu is attempting its first original longform series, teaming with Morgan Spurlock on unscripted project “A Life in a Day.”  Six half-hour episodes were ordered of the skein, which chronicles a day in the life of prominent figures including will.i.am, Russell Peters and Girl Talk.  Debut episode on Aug. 17 follows Richard Branson.

Starz Signs Multi-Year Production Deal with BBC Worldwide Productions Deadline 08.08.11

Starz Entertainment and BBC Worldwide Prods. have signed a multi-year production agreement.  The potential output is estimated at more than 100 hours of drama series programming. The deal essentially gives Starz a (non-exclusive) production arm without the large cost associated with overhead as Starz is looking to compete against its more established pay cable competitors on a far smaller production budget.

Justin Bieber, Shakira, Rihanna, Ryan Seacrest, Shakira Lead Social Movement for Africa The Hollywood Reporter 08.09.11

More than 150 stars of music, fashion, pop culture and sports, including Lady Gaga, Eminem, Rihanna, Justin Bieber, Britney Spears, Shakira, Sting and Kanye West, are combining their social media might to raise awareness of the growing food crisis in East Africa. On August 9, they’ll each take to their Twitter feeds and Facebook pages with the goal of reaching a global audience of 700 million.

ADVERTISING NEWS

TV Advertising Still a Reliable Engine in Media NYT 08.08.11

Last week, companies like Viacom, CBS and Time Warner reported windfalls in television revenue, much of it from growing ad spending.  Despite worries of a possible double-dip recession, so far companies are not pulling back from their television ad spending plans, demonstrating the resiliency of the medium even when faced with a downturn and the persistent threat of the Internet to steal viewers.

Shazaming for the Brand Brand-e.Biz 08.08.11

Cool mobile discovery outfit Shazam is out to make brand messages ‘Shazamable’. Already the company had partnered with the likes of Old Navy and Starbucks on campaigns, and over the coming months A-listers Honda, Paramount Pictures and Proctor & Gamble will be on board the platform.

Why the Web’s TV Style Ratings Might Not Mean More Ad Buys Ad Age 08.09.11

It’s become an article of faith among digital folks that once online media can be measured apples to apples to TV, big dollars will flow to the web.  But now that Nielsen is set to roll out its long-awaited internet Campaign Ratings — the online equivalent of its industry-standard TV ratings, known as gross ratings points or GRPs — Aug. 15, some are questioning how big that wave of dollars will be, or if it shows up at all.

BRANDED ENTERTAINMENT NEWS

Pepsi Takes Active Role in “X Factor” NYT 08.05.11

“The X Factor,” a British export that will make its United States premiere on Fox on Sept. 21, is the long-awaited competitor to “American Idol.”  Pepsi’s logos will be a regular sight on “The X Factor,” seen on the judges’ drinking cups, in banner ads and elsewhere.  But Pepsi, which is spending up to $60 million for the sponsorship, is also playing an unusually active role in the show itself, and its connection to the show will continue even after the season ends in December.

Audi Continues Hollywood Career with Emmy’s Deal Marketing Daily 08.08.11

Audi has signed on to be the official automotive partner of the Academy of Television Arts & Sciences.  Audi will activate across a number of events leading up to the awards, and on the Sept. 18 broadcast itself at the Nokia Theater at L.A. Live.

Butterfinger Recruits UGC for Rob Lowe Movie Marketing Daily 08.08.11

Nestlé USA’s Butterfinger, which has tapped actor Rob Lowe to direct a 25-minute comedy-horror film geared to building social media buzz, is now recruiting fans to contribute to the project.

SOCIAL MEDIA & TECH NEWS

NYT Launches Beta620, a Site for its Experimental Projects Mashable 08.08.11

The New York Times launched Beta620, a public beta site for its experimental projects, on Sunday. Users can browse through, test out and give feedback on projects on Beta620 — some successful projects may ultimately “graduate” and go live on NYTimes.com.

Invite Your Friends to Google+ with New, Tweetable Link TechCrunch 08.07.11

Google just made it easier for you to invite friends to its new social network, Google+, by providing a short link you can post on the web or share with others over instant messaging.  With the new feature, you have the ability to invite 150 more people to the network.

Augmented Reality Kills the QR Code Star FastCompany 08.04.11

Augmented reality leader Layar just took its system to a whole new level by installing a real-world object recognition protocol that’s a little like Google’s Goggles. In one swoop it may have turned AR apps from intriguing, inspiring, and occasionally useful toys into serious tools for information discovery and, of course, advertising.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Marvel Wins Big in Kirby Case Variety 07.28.11

A federal judge has handed a key victory to Marvel Entertainment, ruling that the heirs to comic creator Jack Kirby cannot reclaim rights to a bevy of characters including Spider-Man, Fantastic Four, the Avengers and the Incredible Hulk.

After CBS, Amazon Lands Movie Streaming Deal with NBC Universal TechCrunch 07.28.11

Following the e-commerce giant’s recent deal with CBS, Amazon has just announced its licensing agreement with NBCUniversal to allow U.S. Amazon Prime customers to stream movies from Universal Pictures’ library of content. Financial terms of the non-exclusive deal were not disclosed.

As Ticket Prices Rise, Theater Audiences Shrink NYT 07.31.11

After years of grumbling about steadily rising ticket prices, consumers achieved the nearly unthinkable earlier this year: they forced a momentary drop in the average cost of a movie ticket, to $7.86 in the first quarter, down from $8.01 in the fourth quarter of last year, partly by opting out of costly 3-D tickets for movies like “Mars Needs Moms,” and watching films in cheaper 2-D.  But prices started rising again this summer.

ADVERTISING NEWS

Appealing to Runners, Even the Shoeless NYT 07.27.11

Unlike the economy generally, sales for running shoes are sprinting along, with retail sales for the first half of 2011 up 18 percent over the same period last year, according to SportsOneSource, a market research firm that focuses on sporting goods.  Those gains come not from traditional models — but rather from a new crop of pared-down running shoes, whose sales are up 283 percent

Among Affluent Americans, Print Media is Tops Ad Age 08.01.11

Throughout 2011, we have used our Mendelsohn Affluent Barometer to track new and traditional media use among American Affluents.  The pattern is clear across all media. The vast majority consume content through its most traditional outlet: magazines and newspapers in print, websites on computers, video content through TVs and so on.

L’Oreal’s Enhanced Julia Roberts Advertisement Banned by U.K. Watchdog The Huffington Post 07.27.11

The U.K.’s Advertising Standards Authority banned advertisements by L’Oreal SA (OR)’s Maybelline New York and Lancome cosmetics brands for being misleading after complaints by a member of parliament.

BRANDED ENTERTAINMENT NEWS

London 2012 Watch: BMW Takes the Gold for Olympic Spirit Brand Channel 07.28.11

As London’s Olympics organizers celebrate the one-year countdown to the 2012 Summer Games, BMW has embarked on one of the most extensive and important sponsorships of an Olympic team in the history of the movement.

Fiat Gets in iPad Gear Brand-e. Biz 07.28.11

Fiat has rolled out its Fiat Source iPad app interactive catalogue. As well as showcasing the car brand’s 2012 Fiat 500 model, the premiere art and design issue features galleries from four emerging artists, including work from a graffiti artist, a 17-year old pro photographer, a painter and sculptor, and an illustrator.  Slated to appear quarterly, Fiat Source issues will cover topics from music to entertainment, fashion, travel and art.

P&G Adds to Custom-Content Lineup with Site for Olay, Pantene, CoverGirl Ad Age 08.02.11

Procter & Gamble Co. is adding to its custom-content lineup with sole sponsorship of DailyBuzz Style by beauty brands Olay, Pantene and CoverGirl, with content provided and curated by Federated Media Publishing.

SOCIAL MEDIA & TECH NEWS

Promoted Tweets Set to Appear in Your Twitter Timeline Mashable 07.28.11

Twitter users will start seeing ads in their timeline over the next few weeks. The company officially announced on Thursday that a new Promoted Tweets option will roll out with a number of advertisers. This is a big move for Twitter and certainly its most invasive advertising play to-date.

To Spread Your Brand on Facebook, Don’t Target Your Fans – Target Their Friends FastCompany 07.26.11

Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it’s not really your brand’s fans you need to worry about–it’s their friends.

‘Atlantic’ Trying to Break New Ground with App Adweek 08.01.11

The Atlantic has been one of the few real success stories of the Internet age, at least when it comes to magazines. Now, with a new app that puts a twist on the model other companies have been using, the magazine is hoping to build on that success.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

NFL Players Take to Twitter to Celebrate the Return of Football Mashable 07.25.11

Are you ready for some football? NFL players on Twitter certainly are.

Ryan Seacrest, Bravo Team for Show About Young, Rich Persians in LA The Hollywood Reporter 07.20.11

Much as MTV did with 20 and 30-something Italian-Americans on the Jersey Shore, Bravo will offer its viewers a peak into the world of young and moneyed Persian-Americans living in Los Angeles. The docu-series, tentatively titled Shahs of Sunset, centers on the opulent lives of young adults who together navigate their post-college lives, careers, families and traditions.

Simon Fuller Sues Fox Over “X Factor” NYT 07.20.11

In a move escalating a long-standing rivalry between Simon Cowell and Simon Fuller, two of the most powerful television producers in England — and former partners in the success of “American Idol” — Mr. Fuller filed suit Wednesday in California against the Fox Broadcasting Company over the coming “Idol”-like singing competition show, “The X Factor.”

ADVERTISING NEWS

Toyota’s GPS App Lets Kids Drive From the Backseat Adweek 07.26.11

The ToyToyota “Backseat Driver” app lets kids in the backseat take a virtual drive, linked by GPS to the parent’s actual driving route.

Kim Kardashian Suies Old Navy for Using Look-Alike Model in Ads Adweek 07.20.11

Kim Kardashian is reportedly suing Old Navy for using a model who looks like her in ads. Kardashian claims Old Navy is intentionally misleading the public into thinking she’s the endorser, not Melissa Molinaro, by doing things like pointing out the resemblance on Twitter. She’s asking for $15 million to $20 million.

McDonald’s to Introduce Multi-Year Nutrition Awareness Campaign Brand Channel 07.25.11

McDonald’s will unveil its new nutrition commitments tomorrow morning via a live webcast with Jan Fields, McDonald’s USA President, and senior director of nutrition Dr. Cindy Goody.

BRANDED ENTERTAINMENT NEWS

Domino’s Pizza Runs Unfiltered Customer Comments on Times Square Billboard Mashable 07.25.11

In an effort that may fall somewhere between brave and foolhardy, Domino’s is running an electronic ticker in Times Square displaying in real-time what consumers really think of the brand.

Bacardi Turns Facebook “Likes” Into Real-World Events PSFK 07.19.11

The line-ups for the ‘Like It Live, Like It Together’ experiences — hosted in New York and Las Vegas — were decided entirely by the brand’s online Facebook following. The fans could vote with Facebook ‘likes’ for their favorite cocktails, music acts, foods, leisure activities and forms of entertainment, which Bacardi then converted into features at their events.

Old Spice Guy Isaiah Mustafa Accepts Fabio’s Challenge Mashable 07.25.11

Things are heating up in the battle to be the true Old Spice Guy. After Fabio threw down the gauntlet in grand style Monday morning, Isaiah Mustafa has responded in his own hyper-verbose manner.

SOCIAL MEDIA & TECH NEWS

Now You Can Watch Streaming Movies on Walmart’s Website Mashable 07.26.11

Walmart’s entree into movie streaming puts the company in competition with services like Netflix, as Vudu is available on a offered of consumer electronics devices and makes movies available the same day they are released on DVD or Blu-ray.

LinkedIn Launches Button That Lets You Apply for Jobs Mashable 07.25.11

The business-oriented social network is billing the new feature as “the future of job applications.” The company’s goal is to make the job application process as simple as a click.

Sony: World’s First Instagram Music Video Digital Buzz Blog 07.20.11

Addicted to Instagram and love music festivals? Well you might like this, Sony Music is giving you the chance to be part of a new crowdsourced Instagram video to be used for “The Vaccines” upcoming new single called “wetsuit”.

TWEED FLASHBACK

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

‘Mad Men,’ ‘Mildred Pierce’ Get Top Emmy Nods WSJ 07.14.11

“Mad Men,” the sharply observed drama of a changing 1960s America, captured 19 Emmy nominations Thursday morning to lead the series pack, with the melodramatic miniseries “Mildred Pierce” starring Kate Winslet grabbing a top 21 bids.  Other leading nominees include the Prohibition-era drama “Boardwalk Empire” with 18 nominations, “Saturday Night Live” with 16 and 13 bids each for the sex-and-swords fantasy “Game of Thrones” and the sitcom “30 Rock.”

Millions of Muggles Propel Potter Film at Box Office NYT 07.17.11

Harry Potter and his wizarding friends ended their decade-long film career by selling a staggering $476 million in tickets around the world over the weekend, breaking major box office records and leaving Hollywood executives shell-shocked.

Jennifer Salke Set as NBC Entertainment Prez Variety 07.13.11

NBC Entertainment’s long-anticipated hiring of 20th Century Fox Television exec VP Jennifer Salke as its prexy brings aboard a well-regarded creative exec who has shepherded hits including “Glee” and “Modern Family.” Her mandate will encompass primetime and daytime, with the casting, current, comedy development and drama development departments reporting to her.

ADVERTISING NEWS

Sony PlayStation Ramps Advertising Technology for Brands Online Media Daily 07.15.11

Sony’s PlayStation Network, an online entertainment hub for all Sony PlayStation platforms — original programming, game integration, and Home, a social network — is getting creative with in-game ad opportunities.

Mosaic Marketing Takes a Fresh Look at Changing Society NYT 07.17.11

As results from the 2010 census continue to be released, the changing demographic makeup of the American consumer market is increasingly a topic for discussion — and action — among advertisers and agencies. One trend to emerge is known as cross-cultural marketing, aimed at a general market that may be more of a mosaic than a melting pot.

Facebook Sponsored Stories Performing 2X Better Than Standard Ads FastCompany 07.15.11

When Facebook launched a new form of advertising called “Sponsored Stories” earlier this year, some folks weren’t buying the plot. The new ad unit, which takes content generated by Facebook users and turns it into ads, seemed to be crossing some kind of line.Six months later, it looks like Facebook actually might have hit upon a powerful new form of advertising.

BRANDED ENTERTAINMENT NEWS

Rubber Tracks: Record Your Next Hit at Converse’s Top-of-the-Line Studio in Brooklyn Cool Hunting 07.12.11

With Chucks on the feet of countless lead singers, Converse’s roots in rock ‘n’ roll go almost as far back as the genre itself, a tradition the brand is keeping alive with this week’s opening of Rubber Tracks, a world-class recording studio open to musicians of all genres at no cost.

Mercedes Patrols Miami, Arrests the Fashionable Marketing Daily 07.15.11

Mercedes-Benz is back in Miami with title sponsorship of Fashion Week Swim, with something called Fashion Force, a guerrilla effort where a Mercedes CLS63 AMG in Fashion Week badging stops “stylesetters” and rewards them for their hipness with a ride to wherever they’re going.

Branded Music, Blended Brand-e.biz 07.15.11

The latest in the Hennessy Artistry Series finds the drinks brand working together with director Thibaut de Longeville. The result is a half-hour documentary, The Art Of Blending, a compilation of live music performances and interviews with the likes of Q-Tip, Mary J Blige, The Roots and Chaka Khan.

SOCIAL MEDIA & TECH NEWS

FourSquare Partners with Daily Deals Sites Adweek 07.12.11

Foursquare may boast a $600 million valuation and 10 million members, but the location-based social networking service is still having trouble actually making money. Now, to help augment its revenue, the company is partnering with outside daily-deals sites to resell coupons targeted to its users’ locations.

How Spotify’s Casual Encounters Seduce Young U.S. Music Lovers FastCompany 07.14.11

Music listeners today want to fool around with all sorts of artists without the hassle of commitment. Spotify’s cool with that. Here’s what the streaming service brings to the U.S. music biz and freewheelin’ music consumers like you.

The Metrics Are the Message: How Analytics is Shaping Social Games The Guardian 07.14.11

The freemium gaming business is expanding rapidly. Zynga has used analytics extensively to perfect games like FarmVille. And now a whole new business is emerging to help developers understand their players.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

HuffPost Launches 2 New Sites Adweek 07.11.11

The AOL Huffington Post Media Group announced today the launch of two new sites: HuffPost Celebrity, “a lively mix of real-time entertainment news, opinion and gossip,” and HuffPost Culture, which will cover “a wide span of the arts, from theatre and film to music and dance.”

Paramount Creates Big-Screen Cartoon Unit NYT 07.06.11

Paramount Pictures took a big step toward the big-screen cartoon business on Wednesday — ratcheting up a rivalry with one of its business partners, DreamWorks Animation, in the process — by establishing an in-house unit devoted to the genre.

South Korea Wins 2018 Winter Olympics Variety 07.06.11

Pyeongchang, South Korea has been awarded the 2018 Winter Olympics, the International Olympic Committee announced. The decision will return the Olympics to South Korea 30 years after Seoul hosted the 1988 summer games.  As it did then, NBC will broadcast the 2018 event, as part of its $4.4 billion deal last month to continue broadcasting the Olympics through 2020.

ADVERTISING NEWS

Mastercard Brings “Priceless” to a Pricey Place NYT 07.11.11

MasterCard Worldwide is expanding its efforts to bring its long-running “Priceless” advertising campaign to life.

NBA Sends in Subs for Stars WSJ 07.11.11

Since the National Basketball Association locked out its players earlier this month, news of the labor dispute has dominated NBA.com and official team websites. But one crucial thing has gone missing: the players themselves. The league removed all images and videos of current players from its digital properties and its television network, NBA TV, after the NBA’s collective bargaining agreement expired at the start of the month.

Why Are Ads for New Movies in Old Reruns? Entertainment Weekly 07.07.11

20th Television — the studio distributor behind How I Met Your Mother — has been selling promotional spots in syndicated episodes to wring even more money out of the sitcom’s already rich syndication deals. Specifically, the feat is accomplished by a partnership with a company, SeamBI, which stands for Seamless Brand Integration and is responsible for digitally altering old episodes with new products and brands.

BRANDED ENTERTAINMENT NEWS

Harley-Davidson Roars Into Captain America, and Into the Black Brand Channel 07.08.11

Harley supplied five motorcycles to Captain America, a smart placement that has the benefit of being historically accurate. In 1941, Harley nearly suspended production of civilian bikes to instead produce motorcycles for the war effort. The brand has set up a microsite to promote its tie-in with Captain America: The First Avenger.

Beck’s Global Augmented Reality Art Gallery PSFK 07.11.11

Celebrating the twenty-five years of artist collaborations with Beck’s Art Labels, Beck’s has released a new project which will showcase a thousand new art projects worldwide via an augmented-reality application.

Inside Intel and Toshiba’s Social Film FastCompany 07.11.11

“Inside” stars Emmy Rossum, Intel, and, maybe, you. Inside the latest branded filmmaking adventure with its director and backers.

SOCIAL MEDIA & TECH NEWS

Facebook Enlists Skype to Facilitate Video Calling The Hollywood Reporter 07.06.11

Facebook will introduce several improvements to its little-used video chatting feature, the most significant being a partnership with Skype, the social network’s executives, including co-founder Mark Zuckerberg announced on Wednesday.

An iPad App for Cosmo Guys NYT 07.10.11

In August, Cosmopolitan plans to begin selling CFG (Cosmo for Guys), an iPad application aimed at men that offers a wide array of Cosmo’s brand of self-help.

Lucky Magazine in Tie-In with ThisNext WWD 07.11.11

Traditional and digital media are merging for the industry’s latest social shopping experiment. Lucky magazine has chosen social shopping platform ThisNext as its official shopping partner, and the two will launch a co-branded site today on luckymag.com. and ThisNext.com.