As developers of branded entertainment, we have a wide variety of options at our disposal to shape into content that (we hope) will connect with consumers. Music, is an elastic medium that, thanks to the advances of digital distribution, can be enjoyed everywhere, works on its own or in support of other media and given…
Posts Tagged 'star'
Stuart Elliot, advertising columnist for the New York Times, published an article today on Estelle’s new song, “Star,” for Crystal Light. The song, which will be featured in a Crystal Light spot set to air on the E! Network during the channel’s pre-ceremony program, is the result of a collaboration between OgilvyEntertainment, Kraft,…
