This week we find out why we’ll all soon be paying to watch a feature film about cranes and why we may soon be buying orange juice from lugers.

Erector Set Looking to Make Big-Screen Debut, Hollywood Reporter 02.17.10

Which of These Olympians Will Win Over Marketers?, AdAge…

This week we find out why Barbie will soon be a lot paler and why Bing.com is the hottest search engine out there.

Barbie’s newest career: a computer engineer. New York Times 02.12.10

Victoria’s Secret Talks Romance on Bing.com, Brandweek 02.10.10

Great minds…

This week we find out how IBM uses Disney World to get its message across, and why we’ll soon be seeing a show produced by Oprah about Oprah and her last Oprah show, to be played on an Oprah network.

IBM Games Highlight Benefits of Smarter Planet, CNET News,…

This week we find out how pasta can bulldoze your house and why Mr. Burns loves Coke.

Kraft Mac & Cheese Prepares to Explode a Stadium, USAToday, 01.28.10

Coca-Cola Drafts “The Simpsons” for Game Day, Adweek Media, 01.28.10

Great minds think alike, right?…

This week we find out why all ideas begin with Legos and why you should really bring your grandmother to Mardi Gras.

Let…