Tag Archives: TWEED Flashback

TWEED Flashback

This week we find out why we’ll all soon be paying to watch a feature film about cranes and why we may soon be buying orange juice from lugers.

Erector Set Looking to Make Big-Screen Debut, Hollywood Reporter 02.17.10

Which of These Olympians Will Win Over Marketers?, AdAge 02.15.10

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Erector Set Looking to Make Big-Screen Debut, Hollywood Reporter 02.17.10

It made sense to make do it to G.I. Joe. Now Erector Sets are getting a movie.

What It Takes to Be an “Undercover Boss”, AdAge 02.15.10

Brands take certain risks when they sign up for CBS’s surprising hit show “Undercover Boss,” which features CEOs working along side their lowest level employees.

Edelman Hires BBC Vet in Big to Help Marketers Become Media Outlets, AdAge 02.15.10

Edelman hires Richard Sambrook as its first chief content officer, reaffirming the firm’s belief in marketer-as-media-company.

Audi Launches Branded Entertainment Webisodes for Olympics, Product Placement News 02.15.10

Audi will be playing up its sponsorship of the U.S. Ski Team through behind-the-scenes webisodes.

SKYY Vodka Partners with Sex and the City, Product Placement News 02.18.10

SKYY has become the official vodka of the “Sex and the City” sequel.

Olympic Opening Boosts Brands, BrandWeek 02.16.10

Brands that were featured during the Olympic opening ceremony were widely searched for and remembered by consumers.

ADVERTISING NEWS

Which of These Olympians Will Win Over Marketers?, AdAge 02.15.10

Several Winter Olympians- like Lindsey Vonn and Shaun White- have the potential to become big Brand Stars.

Monthly Magazine Ad Pages Drop Again, but Bright Spots Emerge, AdAge 02.17.10

Monthly magazine’s latest quarterly ad page drop was smaller than a year ago. Not exactly a win, but the industry will take what it can get.

Google Names New Head of Display Advertising, AdAge 02.18.10

Google continues to develop its display advertising business.

ENTERTAINMENT NEWS

Oscars Call Mechanic to Soup Up Broadcast, AdAge 02.15.10

This year’s Oscars ceremony is aiming to be different.

Another Cable Helping for Food Lovers, New York Times 02.18.10

This Memorial Day, Scripps is launching a second 24-hour networking devoted to food. It will be called the Cooking Channel.

3 Known for Creativity Will Oversee DC Comics, New York Times 02.18.10

A new executive team has been named to head DC Entertainment, a unit devoted to putting DC Comics’ characters “wherever consumers are.”

TWEED Flashback

This week we find out why Barbie will soon be a lot paler and why Bing.com is the hottest search engine out there.

Barbie’s newest career: a computer engineer. New York Times 02.12.10

Victoria’s Secret Talks Romance on Bing.com, Brandweek 02.10.10

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Ben Silverman Hires Starcom’s Laura Caraccioli-Davis, AdAge 02.10.10

A big hire for Electus- the new branded entertainment venture from Barry Dillar and Ben Silverman.

Experian Makes Credit a Laughing Matter with Web Series, AdAge 02.10.10

Experian has launched a comedy web series starring celebrities like Danny Glover and Jon Lovitz acting out myths about credit.

Buzz Campaign…to Kill a Buzz, AdAge 02.11.10

UK anti-smoking charity Quit has launched several short films featuring idiotic lungs taking unacceptable risks.

Victoria’s Secret Talks Romance on Bing.com, Brandweek 02.10.10

In honor of Valentine’s Day, Bing partnered with Victoria’s Secret to webcast two lingerie models answering romantic questions.

Hasbro Touts The Hub, Hollywood Reporter 02.12.10

Hasbro has been pushing its latest venture: a new kids TV channel called “The Hub.”

Hulu Leaps into Original Web Series Game, TubeFilter 02.09.10

Hulu, Clear Channel, MySpace, Ford, and Pepsi are sponsoring a new docusoap web series conceived by Simon Fuller.

ADVERTISING NEWS

Why the Super Bowl Doesn’t Loom So Large Any More, AdAge 02.08.10

The Super Bowl is no longer the end-all-be-all of advertising: it is the start.

Online Video One Step Closer to TV-Sized Ad Loads, AdAge 02.08.10

New ratings for online TV viewing may draw more and more advertisers to the web.

Campaigns Big Enough to Open With Olympics, New York Times 02.10.10

Live events are drawing advertisers. Big time.

With Buzz, Google Plunges Into Social Networking, New York Times 02.09.10

Gmail users can now share photos, updates, and videos through buzz.

Mattel Celebrates New York Toy Fair with Special Events, New Innovative Toy Lines and Hot New Licenses, MarketWatch 02.11.10

Mattel went all out at this year’s fair- particularly on Friday when the company announced that fans had chosen Barbie’s newest career: a computer engineer.

ENTERTAINMENT NEWS

Fox’s First “Idol” with Ellen; Last “Leno” for NBC, AdAge 02.10.10

Big moves on networks midseason.

DeGeneres is a Rising Star in Daytime, New York Times 02.11.10

As Oprah steps down as the Queen of Network TV Talk, Ellen seems ready to ascend the throne.

“Valentine’s Day” Poised for Bow Office Win, Hollywood Reporter 02.11.10

Celebrities in love really are the best, aren’t they?

TWEED Flashback

This week we find out how IBM uses Disney World to get its message across, and why we’ll soon be seeing a show produced by Oprah about Oprah and her last Oprah show, to be played on an Oprah network.

IBM Games Highlight Benefits of Smarter Planet, CNET News, 02.02.10

On Winfrey’s Channel, a Show about Her Show, New York Times, 02.02.10

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Super Bowl Shuffle: Why Marketers Will Shift to “Platforms”, AdAge, 02.01.10

Advertisers will make out well on Sunday if they have solid platforms set up for the post-game, including experiential platforms.

IBM Games Highlight Benefits of Smarter Planet, CNET News, 02.02.10

IBM’s game at Disney World is teaching consumers how the systems are making the world smarter.

Brands Try to Become “Mayor” of Foursquare but Will They Pay for It?,

AdAge, 02.03.10

Brands are embracing Foursquare- but the company now wants to make them pay for logging on.

Luring the Ladies, AdAge, 02.04.10

Fragrance brand launches hilarious apps to help gents land their ladies.

The iAgency: How the iPad Will Change the Advertising Business, AdAge, 02.03.10

The iPad will make branded content all the more important.

ADVERTISING NEWS

Can YouTube Rake in Google-Size Revenue?, AdAge, 02.01.10

Who knew- YouTube is the world’s Number 2 search engine.

For Some Consumers, Online Video Ads Still Grate, AdAge, 02.02.10

We still don’t like pop-ups and pre-rolls. Sorry.

Think You Know China? 8 Things Foreigners Get Wrong, AdAge, 02.20.10

Don’t fall for these China rumors.

ENTERTAINMENT NEWS

On Winfrey’s Channel, a Show about Her Show, New York Times, 02.02.10

OWN’s producers are creating a show about the lead-up to Oprah’s final “Oprah Winfrey Show.”

Biggest Haul at Grammys Goes to Beyonce, New York Times, 02.01.10

Beyonce made off with 6 Grammys, including song of the year.

How “Glee” Married TV and Music in a New Moneymaking Model, AdAge, 02.01.10

“Glee” produces content that can be sold outside of the show itself. Ka-ching.

TWEED Flashback

This week we find out how pasta can bulldoze your house and why Mr. Burns loves Coke.

Kraft Mac & Cheese Prepares to Explode a Stadium, USAToday, 01.28.10

Coca-Cola Drafts “The Simpsons” for Game Day, Adweek Media, 01.28.10

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

With Its Tablet, Apple Blurs Line Between Devices, New York Times, 01.27.10

Part laptop, part iPhone- the new iPad.

Jennie Garth is Back on Web with New Sponsored NBCU Series, AdAge, 01.25.10

Jennie Garth is now hosting “Garden Party,” an NBCU web seres focusing on healthy eating and sponsored by Clorox’s Hidden Valley Ranch salad dressing.

P&G Embraces Facebook as Big Part of Its Marketing Plan, AdAge, 01.25.10

P&G has opened a Silicon Valley-based office to develop social-networking systems and digital marketing capabilities.

Brands Reveal Music Strategies, BrandWeek, 01.26.10

Converse, Nascar, Carhartt, & Pepsi are all revealing details of their music strategies.

Kraft Mac & Cheese Prepares to Explode a Stadium, USAToday, 01.28.10

The demolition of the Texas Stadium- former home of the Dallas Cowboys- is being sponsored by Kraft Macaroni and Cheese.

Digital Broadcasting Group Study Highlights Effectiveness of Long Form Branded Video for Advertisers, PRWeb, 01.27.10

Branded content keep viewers more engaged for longer, study shows.

Clorox and Univision Create a Prime-Time Special, AdAge, 01.28.10

Clorox has partnered with Univision to create a special as well as topic-specific content segments that will run for the rest of the year.

Unilever Links Hot Steam with Warm Wishes in Lipton Contest, AdAge, 01.26.10

Unilever’s Chinese New Year campaign online invites consumers to pick one of three films into which they may upload a photo of their face.

Coca-Cola Drafts “The Simpsons” for Game Day, Adweek Media, 01.28.10

Coke’s Super Bowl spots will feature characters from “The Simpsons” and complement Coke’s massive social media push.

ADVERTISING NEWS

Will You Be My Frugal Valentine?, New York Times, 01.27.10

Retailers stress deals this Valentine’s Day.

Intel Makes Super Bowl Comeback, AdAge, 01.26.10

Intel hasn’t been seen at the Super Bowl for over a decade, but its back to

hawk its news core processor.

It’s Not a Recovery Yet, Says Martin Sorrell, AdAge, 01.29.10

Sir Martin says that recovery only comes with consistent gains year to year.

New Campaign Metrics: Social Chatter, BrandWeek, 01.27.10

Consumer online buzz is increasingly important to marketers, now we have to figure out how to measure it.

ENTERTAINMENT NEWS

Martha Stewart Will Shift Show to Hallmark Channel, New York Times, 01.26.10

Martha is moving her daytime television show to Hallmark, where it will open a 2.5 hour block of Martha-related programming each day.

CBS Strains to Give Show a Head Start, New York Times, 01.25.10

CBS had to literally barter with affiliates to get Nancy Grace’s new show “Swift Justice” a time slot.

Flurry of Deals Take Fest to Finish, Variety, 01.28.10

The end of Sundance put distributors in a negotiating mood.

“Flight of the Conchords” Co-Creator Will Direct Disney’s Muppet Movie, Hollywood Reporter, 01.29.10

James Bobin has signed on to direct the newest Muppet movie.

TWEED Flashback

This week we find out why all ideas begin with Legos and why you should really bring your grandmother to Mardi Gras.

Let the Chaste Times Roll at Mardi GrasAdAge 01.18.10

Click: A LEGO Short Film

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Let the Chaste Times Roll at Mardi Gras, AdAge 01.18.10

Tabasco and Belo Corp. are hoping that social media can help rebrand Mardi Gras as a family-friendly festival. Hey, Vegas did it.

Vevo Censors Music Videos for Brands, AdAge 01.22.10

Bad words in music videos will soon go the way of the dodo so that advertisers can feel more friggin’ comfortable.

Click: A LEGO Short Film

Check out LEGO’s latest web video, all about where ideas come from.

For Super Bowl XLIV Advertisers, Synergy is the Name of the Game, New York Times 01.21.10

Advertisers are incorporating big social media pushes into their Super Bowl campaigns.

Coke, Unilever Shift Campaigns to Social Media, MediaPostNews 01.20.10

Coke and Unilever both see social media as the future of online advertising.

Coca-Cola Puts Fizz Into MIPTV Content 360 Challenge, PR Newswire 01.22.10

Coke and Ogilvy are cosponsoring a new Content 360 “Engaging with teens through branded content for Coca-Cola” category in the Content 360 cross-media competition.


Spike Jonze’s Short Film Shows Us that Robots Handle Their Relationship Problems Just Like We Do, Gizmodo 01.21.10

Spike Jonze has a 30-minute short about robot-love premiering at Sundance, and Absolut Vodka is using some of the footage in its latest ads.

New Media Picture Gets Murky, Variety 01.22.10

3-screens rule our lives.


ADVERTISING NEWS

Thinking Outside the Box: Web TVs Skirt Cable Giants, AdAge, 01.18.10

More and more devices are by-passing cable all-together and heading straight for the web.

Mid-Season TV: Slate of Buzzed-About Shows Create Hot Opportunities for Make-Goods, AdAge 01.18.10

Buyers are hoping for good deals as much-anticipated new shows head to air.

Google Has High Hopes for Display, Mobile Advertising in ‘10, AdAge 01.21.10

Google says this will be the year when display and mobile advertising become drivers for the search engine.

The Times to Charge for Frequent Access to its Web Site, New York Times, 01.20.10

In a potentially game-changing move, the New York Times announced that next January it will charge frequent readers for access to its website.

Leno, O’Brien Fight May Hurt NBC Advertisers, MediaPostNews, 01.15.10

Many advertisers will have to renegotiate existing deals due to the NBC shake-up.

ENTERTAINMENT NEWS

Kindle Offers 70% Royalty to Book Publishers and Authors, AdAge, 01.20.10

Amazon will soon offer book authors 70% of the list price of Kindle books, far more than the per-copy royalty authors receive on physical books.

Fingers Still Pointing, NBC and O’Brien Reach a Deal, New York Times, 01.21.10

Conan is leaving “The Tonight Show,” with $32.5 million in his pocket.

Air America, the Talk Radio Network, Will Go Off the Air, New York Times, 01.21.10

Air America- once the home to Al Franken’s radio show- has gone silent.

NBC Uni Profit Down in Q4, Year, Hollywood Reporter, 01.22.10

NBC’s profits fell 30% in the fourth quarter as compared to a year ago, leaving the full-year profit down 28%. To make matters worse, the Winter Olympics are expected to lose NBC $250 million.