This week Google & Verizon partner on TV media and the newly branded My_____ gives in to Facebook.

Verizon FiOS Signs On for Google TV Ads Mashable 11.18.10

MySpace ‘Mashup’ Integrates With Facebook Paid Content 11.18.10

This week “Elf Yourself” returns for yet another holiday season and Hulu’s CEO Jason Kilar discusses the online video ad model.

Elf Yourself’ Returns Yet Again Media Bistro 11.10.10

Hulu CEO Lukewarm on Ad-Free Version NYTimes 11.10.10

This week the election brought ABC and CBS coverage to Facebook and Google, while the highly anticipated “Conan” announces their sponsors – expect lots of brand integration.

The Election on TV and Online NYTimes 10.31.10

First Conan O’Brien Sponsors Revealed AdWeek 11.5.10

This week “The Truman Show” idea comes to life on TV and are Super Bowl Ads sold out already??

Super Bowl Ads Sold Out Three Months Before the Game AdAge 10.29.10

Ford, Sprint, Snickers Get With the Crowd for ‘ControlTV’ Ad Age 10.26.10

This week Team Coco announces firsts guests for “Conan” and does Dell’s new strategy stand a chance against Apple?

‘Conan’ Announces First Guests Hollywood Reporter 10.21.10

Dell Outlines Its Strategy Against Apple: A Hundred-Million Dollar Ad Spend Fast Company 10.21.10