Tag Archives: TWEED Flashback

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Tonight’s How I Met Your Mother Was A Big Fat Microsoft Ad And I Loved It CrunchGear 10.11.10

Did you catch How I Met Your Mother tonight? I love the show. But Mircosoft threw up all over tonight’s episode, Subway Wars.

How Last Night’s Community Did Product Placement (and KFC) Right NYMag 10.15.10

Product placement on scripted television shows has been done well, and it has been done badly. It has been done intentionally, and it has been done incidentally.

Zach Galifianakis Gets Bruce Willis ‘Between Two Ferns’ Huffington Post 10.13.2010

Zach Galifianakis is back with another hilarious installment of “Between Two Ferns,” the online talk show where he interviews celebrities in the most awkward way imaginable…Oh, and watch out from really sly product placement as well.

ADVERTISING NEWS

Google, NBC Universal End TV Ad-Sales Pact Early AdAge 10.13.10

Google and NBC Universal have dissolved an intriguing ad pact they established in 2008 nearly a year before it was set to expire, dealing a setback to Google’s ambition to become a big player in TV ad sales.

JetBlue Goes Populist For New Ad Campaign Fast Company 10.14.10

At last night’s Masters of Design event, Fiona Morrisson, who helped transform JFK’s T5 terminal into JetBlue’s hip, people-friendly gateway, teased the audience about the airline’s forthcoming brand campaign.

Marketers Trade Tales About Getting to Know Facebook and Twitter NYTimes 10.14.10

HOW much attention is a big annual conference for marketers paying to the growing importance of social media like Facebook, Twitter and YouTube to help reach consumers? Well, speakers are saying “fans,” “like” and “hash tag” almost as often as “touch points,” “benchmark” and “prioritize.”

ENTERTAINMENT NEWS

CBS Is a Network on a Roll NYTimes 10.10.10

Three weeks into a new television season, the usual carnage is becoming apparent, with new shows collapsing and crises appearing all over network prime-time schedules.

Sony’s Google TV-powered Devices Have Arrived CNN 10.13.10

Sony has unveiled its newest line of Internet-enabled TVs, complete with the highly-anticipated Google TV software.

Yahoo Huddles as Firms Show Interest WSJ 10.14.10

Yahoo Inc., its stock rising on news that potential suitors are exploring deals for the company, is sounding out the seriousness of the interest, people familiar with the matter say.

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Looking to a Sneaker for a Band’s Big Break NYTimes 10.06.10

…And in the latest twist in pop’s relationship with Madison Avenue, the struggling bands making music there will already be encountering corporate America: the studio is being built by Converse, which will let them record free.

GE Recruits Social Media Influencers for Adventures in Immortality Fast Company 10.05.10

In a recent conversation she talks about the power of YouTube celebrities, how GE came to terms with the loss of control that comes with earned media, and the strange and fascinating immortality of branded entertainment on the Internet.

The Hub, New Kids Channel, Raises Product-Placement Concerns Media Post 10.07.10

The Hub, a channel aimed at kids that launches Sunday and is co-owned by cable giant Discovery Communications Inc. and Hasbro, is already in the crosshairs of media watchdogs.

ADVERTISING NEWS

Blackberry’s Video Hit on Apple’s iPad Goes Viral AdAge 10.07.10

Online video views are not sales. But if they’re even only suggestive of interest, Research in Motion has to be happy with the performance of the two-minute intro video for its iPad-fighting Playbook tablet, which debuts at No. 2 on the Viral Video Chart this week.

What’s Behind Yahoo’s $55 Million Advertising Splurge in Israel Fast Company 10.07.10

Yahoo’s advertising war with Google and AOL has stepped up a notch with the purchase of Israeli-American firm Dapper for a reported $55 million.

Agency Seeks to Tighten Rules for ‘Green’ Labeling NYTimes 10.06.10

Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consumers under changes proposed Wednesday by the Federal Trade Commission.

ENTERTAINMENT NEWS

The Calculus of Canceling TV Shows AdAge 10.06.10

More than 75% of new shows fail each TV season, so we’re not surprised to hear that the big broadcast networks have already taken an ax and chopped two programs from their fall ranks.

MTV may bring back ‘Punk’d’ with Justin Bieber Hollywood Reporter 10.05.10

MTV is revamping “Punk’d,” and this time around, Justin Bieber will be hosting.

Bill and Melinda Gates Foundation backs ABC Hollywood Reporter 10.06.10

BC News will in December launch a year-long health series called “Be The Change: Save A Life,” which will focus on diseases and health conditions that disproportionately affect the world’s poorest people.

Tweed Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS
P&G, Walmart Find Success as Moviemakers for Their Brands AdAge 09.27.10
Earlier this year, Procter & Gamble and Walmart teamed with NBC for what is deemed by many to be the new model for marketer-funded entertainment: a series of prime-time family movies produced by P&G Productions.

ConAgra Foods Invests In Online Branded Entertainment
Product Placement News 09.28.19
ConAgra Foods Canada has teamed up with Fresh Baked Entertainment, a branded entertainment company, to create a new online series.

Yahoo, Electus Tap Dance Craze With Web Series
CNBC 9.29.10
Glomming onto the popularity of shows such as “Dancing With the Stars” and “Glee,” Yahoo Inc. has teamed up with the multimedia studio run by former NBC executive Ben Silverman, Electus, to create a 12-episode Web video series called “Ready. Set. Dance!”

ADVERTISING NEWS

A Cleaner Printout, with Some Extra Ads Technology Review 09.27.10
A printer that automatically reformats pages to reduce clutter could save on ink and make printouts easier to read. But would you accept a few additional ads on your document in return? Researchers at HP’s labs think so.

Why YouTube Viewers Have ADD and How to Stop It AdAge 09.30.10
How often do you click away from online videos while they’re playing? Yeah, me too. In a world of nearly infinite choice in online video, it doesn’t take much to get bored or distracted or… and poof, we’re gone.

Virgin Atlantic Launches First Ever Global TV Advertisement PR Newswire 10.01.10
Virgin Atlantic Airways today launches its first-ever global TV advertisement as it looks to strengthen its recovery from recession and reinforce the airline’s ‘it’ factor.

ENTERTAINMENT NEWS

The Social Network Movie Review Roundup NYTimes 09.29.10
For the past few months, many of those discussions, at least in tech circles, have centered on how much liberty Hollywood would take with the facts. But movie critics have a different concern – whether “The Social Network” is any good as a movie. For the most part, they think it is.

Apple TV Splits Networks WSJ 09.24.10
Media executives gathered this week at a conference here sounded a note of caution on Apple Inc.’s 99-cent digital-rental service for TV shows amid a division in the industry on whether to participate.

TiVo Signs On With Hulu Plus Hollywood Reporter 09.28.10
TiVo has signed on with Hulu Plus so that when the premium version of the Internet site that offers TV shows on-demand launches, TiVo users can watch the content on their TV screens.

Tweed Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Break Media and Toyota Created Branded Entertainment Web Series Product Placement News 09.22.10
Break Media has partnered with Toyota to create branded entertainment web series.

The Thinking Behind Kmart’s Branded Entertainment Series, “First Day” Placevine 09.23.10
This week, Alloy debuts “First Day,” its first wholly original series for the web and a branded-entertainment vehicle for Kmart, which will use the program to promote three of its back-to-school product lines: Bongo, Rebecca Bon Bon and Dream Out Loud (the latter from Disney Channel star Selena Gomez).

How Branded Entertainment Can Help The New Reality Of TV Production Finances Media Post 09.24.10
If Ben Silverman is right, all future TV series will need bigger helping hands from advertisers-sponsors — help that goes beyond just buying TV commercials.

ADVERTISING NEWS
Google Campaign to Build Up Its Display Ads NYTimes 09.21.10
Google, the online search ad giant that rarely advertises, has decided it needs to advertise the fact that it is in the online display advertising business.

Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign Mashable 09.23.10
Walt Disney Parks and Resorts is using user-generated content at the centerpiece of its new “Let the Memories Begin” campaign.

Honda Utilizes New 3DX PhantaglyphTM 3D Technology in Maxim Campaign PR Newswire 09.23.10
3DX’s all new, never before seen PhantaglyphTM technology premiered in October’s issue of Maxim magazine to spotlight the Honda CR-Z Sport Hybrid coupe ad campaign.

ENTERTAINMENT NEWS
TV Guide Cuts Path to Relevance NYTimes 09.19.10
There was a time years ago when TV Guide’s fall television preview issues were hundreds of pages thick. Studios would clamor to get their ads placed next to the prime-time listings, knowing that the magazine sat on as many as 20 million coffee tables each week.

Why Netflix Has Already Won the Digital TV/Video War AdAge 09.23.10
Now that premium entertainment is becoming easy to stream from web to TV, the race to monetize growing consumer demand is becoming fierce.

CBS May Participate in TV Show Streaming Site Hulu’s Premium Service ‘Plus’ NYTimes 09.22.10
CBS, which airs shows like the Big Bang Theory, CSI and Survivor, may make a move to release its TV content through online steaming site Hulu’s premium subscription service, Hulu Plus, according to a report by Bloomberg.

Tweed Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS
Mattel Planning Big Web Series Push For Barbie’s Beau Ken TubeFilter 09.16.10
Mattel has been looking to reinvent Ken with an ever so clever product placement as a central character in Toy Story 3D this summer. Now it looks like they are turning to the world of web series to revamp their plastic bachelor.

In-Game Advertising in EA Games Lifts Brand Sales
Product Placement News 09.15.10
The study, commissioned by EA on behalf of Gatorade, shows that in-game advertising increased household dollars spent on Gatorade by 24%, and offered a return on investment of $3.11.

As Chinese Youth Head Online, Marketers Follow With Content
AdAge 09.13.10
Faced with limited and pricey TV options, multinational marketers are flocking to popular online video sites to develop branded entertainment series for China, a market in which the most desirable consumers are likely to be online searching for content rather than watching the communal family TV set.

ADVERTISING NEWS

Kohl’s Grows With Brand Partners Brand Channel 09.15.10
What recession? If the sales being rung up at value-priced retailers like Target and Kohl’s are any indication, a bad economy has been doing them good.

Understanding How and Why Facebook Users Interact with Brands
Mashable 09.16.10
While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands.


AOL’s Tim Armstrong Stresses Centrality of Content at 360i’s Digital Marketing Summit
360i Blog 09.16.10
AOL CEO Tim Armstrong delivered the opening keynote at 360i’s annual Digital Marketing Summit in New York City today. While much of it fittingly discussed what AOL is doing, he put it all in the context of why AOL is making these moves and what the bigger implications are for media and brands.

ENTERTAINMENT NEWS
MTV’s Video Music Awards Draws Record Ratings Hollywood Reporter 09.13.10
Say what you will about Chelsea Handler, her hosting job didn’t hurt the VMA’s ratings.

Tired of Reality TV, But Still Tuning In NYTimes 09.13.10
In a recent poll by TiVo, television viewers said they were growing tired of reality shows, with 40 percent calling reality the most overdone genre of programming. (Suspense was the viewers’ favorite.) But in the only poll that counts – the ratings – viewers also had an overwhelming favorite for the summer season of TV, and it wasn’t suspense.

Google Music: Cloud-Based Locker, Streaming and Downloads
NYTimes 09.15.10
A new digital music service from Google will likely include a la carte downloads, music sharing and a cloud-based “digital locker” where users can store their music for $25 a year, according to a report by Billboard.