This week KFC and Microsoft make primetime branded entertainment appearances on NBC “Community” and CBS “How I Met Your Mother”.

How Last Night’s Community Did Product Placement (and KFC) Right NYMag 10.15.10

Tonight’s How I Met Your Mother Was A Big Fat Microsoft Ad And I Loved It CrunchGear 10.11.10

This week we learn about the “Calculus of Canceling TV Shows,” and how Converse is making a splash in the music industry by building a recording studio.

The Calculus of Canceling TV Shows AdAge 10.06.10

Looking to a Sneaker for a Band’s Big Break NYTimes 10.06.10

This week “The Social Network” debuts on the big screen while a new series from Yahoo! and Electus takes to the web to promote State Farm.

The Social Network Movie Review Roundup NYTimes 09.29.10

Yahoo, Electus Tap Dance Craze With Web Series CNBC 9.29.10

This week Google’s got something to say in Times Square and Netflix has a hard lock on the category Hulu Plus and others are entering (access to Hulu Plus is currently by invitation only).

Google Campaign to Build Up Its Display Ads NYTimes 09.21.10

Why Netflix Has Already Won the Digital TV/Video War AdAge 09.23.10

This week Mattel has us searching for the “Great American Boyfriend” and we learn that 38% of US online consumers “Like” a brand on Facebook.

Mattel Planning Big Web Series Push For Barbie’s Beau Ken TubeFilter 09.16.10

Understanding How and Why Facebook Users Interact with Brands Mashable 09.16.10