This past weekend was full of exciting programs on television, from the US Open to the VMA’s. With this, came a lot of controversy and debate…
(Videos after the jump)…
Last night, I was watching the Patriots barely survive the Bills on MNF, when Serena Williams’ new Nike commercial popped up on my TV. Serena’s perky smile filled the screen, and I couldn’t help but think, “How ironic? Wasn’t it just two days ago that she was screaming profanity at the poor lineswoman and showing clearly discernible ‘tude in the following press conference?”
According to an article on ESPN.com, Serena’s tirade made the “most viewed" page of YouTube with four different versions that totaled more than half a million clicks as of Sunday night. Whether you watch tennis or not, you’ve heard about this occurrence or seen the video online.
In the era of blogs and Twitter, no celebrity is safe. No way will Serena Williams escape her mistake any time soon. There is already controversy over whether her $10,500 fine (3% of the prize money she received for reaching the semi finals) was enough of a punishment. Serena apologized to the parties involved and made it clear to her young followers that she “handled herself inappropriately and its not the way to act,” but how effective can a written apology be after the fact? As effective as having Michael Vick serve as a spokesperson for PETA?
Serena Williams found company with her weekend shenanigans in Kanye West. At the MTV VMAs on Sunday, West interrupted Taylor Swift’s acceptance speech for Best Female Video by climbing on stage, stealing the mic from Swift, and claiming that Beyonce had one of the best video’s of all time. Swift was struck speechless, presumably both by Kanye’s actions and his haircut.
West later apologized to Taylor Swift and the public on his blog and on The Jay Leno Show, but not soon enough to quell scrutiny from our Commander-in-Chief. ABC News reporter Terry Moran tweeted that President Obama called Kanye a “jackass,” off the record, for storming the stage. Even though Moran later deleted the tweet, his 1 million+ followers already had the message: technology strikes again!
Although Serena may not live it down any time soon, she and her endorsers might be able to twist this outburst and use it to their advantage. Today’s AdAge article on the affair features Bob Dorfman, executive creative director for San Francisco-based Baker Street Advertising, projecting that, “Serena’s outburst could become the subject of a campaign for an anti-perspirant, herbal tea, mattress or other product designed to help you stay cool, calm and relaxed."
And in spite of it all, Kanye West received great publicity on The Jay Leno Show (as did Taylor Swift, on The View).
Chances are Michael Vick will lead the Eagles to victory this season, inspiring fans to forgive his dog fighting ways, Kanye West will probably book yet another record breaking album, and Serena Williams will likely continue to win tennis tournaments far into the future.
Good or bad, publicity is publicity.
(Special thanks to Kiernan for his clever jokes)
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