As part of its new “Refresh Everything” campaign, Pepsi launched a “Dear Mr. President” social media initiative to encourage people to share their thoughts on the new presidency. People were able to upload their videos on YouTube, www.refresheverything.com, and via web 2.0 banners. Celebrities like Eva Longoria, Jeff Gordon, Will.i.am, Lady…
Posts Tagged 'youtube'
Jan
22
2009
sIn the world of web video, 3 minutes is seen as the magic number—the default length producers presume people are prepared to sit through. In the November 2008 “Screens Issue” of the New York Times Magazine, Kevin Kelly made mention of this common denominator, asserting that “ever-present screens have created an audience for…
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