Category Archives: Tip of the Hat

Ogilvy & Mather North America Is Ad Age’s B-to-B Agency of The Year

Ad Age is one of the leading trade magazines that annually ranks creative agencies for its annual A-List.  Ad Age’s “B-to-B Agency of the Year”  is a prestigious accolade for the industry and we are thrilled that Ogilvy & Mather North America has been named the 2014 winner. The agency is cited for its “innovation, commitment and deep immersion into its clients’ businesses.”

We invite you to read the full article here.

om

The team, from left: Lauren Crampsie, global CMO; Colin Mitchell, worldwide head of planning; John Seifert, chairman and CEO; Susan Westre, exec creative director; Lou Aversano, chief operating officer.

O&M Named ‘Advertising Network Of The Year’ By Campaign Magazine

With the holidays around the corner, this is the season to be merry and festive. Exciting news from Campaign magazine gives us another reason to celebrate. For the first time, Ogilvy & Mather has been named Campaign‘s Advertising Network of the Year. The accolade is a phenomenal addition to an award-filled year for Ogilvy and a spectacular way to close out 2013.

campaign magazine ogilvy w in

 

 

With great insight, comes great responsibility

What do you do with a cultural insight?

Pantene Philippines, with the help of BBDO Guerrero in Manila, has recently launched a fantastic campaign – #whipit. The campaign rings true to what many women are facing in their daily efforts in the workplace and beyond. Spearheaded by a one-minute video, which initially looks and feels like a typical high-gloss Pantene spot, the campaign takes a surprising twist – instead of showing us the microscopic strengthening of our tiny hair follicles, various vignettes show men in professional roles with large labels incorporated into the scene. Midway through each shot, the main, male subject, is seamlessly swapped with a female lead, and the label simultaneously switches from admiration to snark.

The majority of feedback on the video to date is quite positive, especially by Pantene’s target female audience, who has been inspired to continue the conversation on social networks.

Clearly the insight has resonated not only in the Philippines, but also globally. Women worldwide have shared the message from Pantene and the message has been reinforced on the Pantene Philippines Facebook page with a local female empowerment event.

But what’s next?

Don’t get me wrong; I sincerely enjoyed the premise of the video. But who is Pantene to engage with this topic? Why should I engage in the conversation that they’ve started?

This is the power and responsibility of a great cultural insight in modern advertising. Strike a chord and you earn and engage an incredible audience. But how do you move from a flash in the pan to sustained engagement? The good news is that the audience is interested and actively looking for more – more engagement with the brand, more insights on the topic.

I sincerely hope that Pantene (and P&G for that matter) see the real time feedback on this campaign and make an effort to have more to say and do about it – globally.

So, you’ve got my ear, Pantene, let’s see where this is going. But if you fail to capitalize, this opportunity becomes a moment’s thinly veiled advertising insight versus the powerful brilliance of a brand, cementing a strong foothold into women’s daily routine, beyond the shower.

Doug Scott Named #11 in the AdWeek 50

Our very own Doug Scott, President of OgilvyEntertainment, has just been named #11 in the AdWeek 50 – one spot after Anna Wintour. On Doug’s strong 11th place accomplishment, AdWeek proclaims that “when brands have more to say than will fit in 30 seconds, Scott knows how. He’s a master at turning cultural truths into branded experiences—wrangling Ogilvy clients, media companies and entertainment properties into fruitful partnerships that produce some of the best branded content.”

For more, read the announcement here.

Screen shot 2013-10-28 at 7.03.28 AM

Join Doug Scott for The Visual Revolution during Advertising Week 2013

Next week marks the 10th Anniversary of Advertising Week – the world’s premier annual gathering of marketing and communications leaders in New York City. From September 23 to 27, over 200 distinct thought leadership seminars and events will be held throughout the city.

On Monday, September 23rd, Doug Scott will be joining an elite panel presented by TIME called The Visual Revolution. Kicking off Day 1 of Advertising Week, the session will be an illustrative journey through the visual web with some of the most creative entrepreneurs and executives in the media world.

Learn how marketers and publishers are using photography, video and infographics to create viral content hits that inform, inspire and entertain audiences of all demographics around the globe.

Event details:

Monday, September 23rd

10AM

Times Center, 41st & 8th

RSVP at www.advertisingweek.com/calendar or email Time_Everywhere@timeinc.com.