The Tribeca Film Festival began yesterday, meaning that:

• Movie-goers and celebrities alike will pack the typically quiet streets of Tribeca to attend screenings of both new and classic films – many of which are free and open to the public
• Sponsors will be competing for the best activation;

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One billion dollars later, Facebook is now the proud owner of the ever-popular Instagram.  Facebook CEO Mark Zuckerberg and Instagram CEO Kevin Systrom have teamed up to bring everyone under one roof and make photo sharing an even better experience.

Unilever Germany is testing the boundaries of Brand-Consumer communication with promotions for its new line of low-calorie food products, using the tagline: “Fuck the Diet.”

James Bond is almost as famous for his promiscuous flings and jet-set lifestyle as he is for outsmarting villains with his British Intelligence, killer physique and Aston Martin wheels. Bond is also known for his signature Vodka Martini – “shaken, not stirred.” For the first time ever, Daniel Craig, as James Bond, will be cooling off this summer with a new drink of choice: Heineken Beer.

Aziz Ansari is one of the funniest comedians around and as of late, is officially an online entrepreneur.  Ansari has released his latest comedy special, Dangerously Delicious, online, but there’s a catch!  Rather than going through a traditional distribution method like iTunes or YouTube, Ansari is charging five dollars to either stream or download the hour-long special straight from his website.  He isn’t the first comedian to do this and it doesn’t seem like he will be the last.