This week Hulu Attempts First Original Series and NYT Launches Beta620.

Hulu Attempts First Original Series Variety 08.03.11

NYT Launches Beta620, a Site for its Experimental Projects Mashable 08.08.11

Two brands are doing it right my friends, Garnier and Rolling Stone Magazine. They launched the contest “Do You Want to be a Rock and Roll Star?,” allowing fans to help Rolling Stone find the next big musical act that will be featured on the cover of the August 2011 edition. What musician wouldn’t want to be on the cover of the most influential magazines that has covered so many amazing, famous and life-changing acts from Bruce Springsteen to The Red Hot Chili Peppers. This contest came to life through partnerships such as Garnier (that I mentioned before), Atlantic Records and AOL Music.

By: Sky McCarthy

How does one develop an engaging story while retaining the interest of a B2B consumer? DuPont, a worldwide leader in science, has taken a new direction to branding – reaching out to companies, governments and organizations to help combat the problems faced by a planet showing the strains of a growing population:

By Arwa Mahdawi

If you locked me in a room and forced me to watch 2,430 Major League Baseball games then I’d most likely go mad. It’d only take a couple of games before I’d start trying to break free. Nevertheless my idea of hell seems to be a lot of…

For the first time ever branded content leaders converged for the inaugural “Branded Entertainment Summit” where a plethora of information was exchanged in and around the ever-growing discipline. Ogilvy’s Global CEO, Miles Young, delivered the Keynote address and provided a unique perspective on the industry as a whole.

Watch the video below to view the entire keynote address and let us know your thoughts in the comments section.