Ogilvy & Mather was recognized with top honors last night for their creative campaign for Dove Real Beauty Sketches – Winning Back Dove Love for Unilever. The campaign was revealed as the Grand Effie winner for the 2014 North American Effie Awards competition. The agency and client Unilever won a total of three Gold level Effies for the Winning Back Dove Love campaign.
Additionally, O&M North America and New York office were recognized as the top creative agency network of the year.
These accolades, which recognize the most effective marketing communications cases and agencies in the United States & Canada, are based on the analysis of the North America Effie Awards finalist and winner data from the past year.
The O&M network won a total of 14 awards including six Gold, two Silver and six Bronze and was the most awarded creative agency in the US. Clients IBM, Unilever’s Dove and Kimberly-Clark’s U by Kotex were recognized as the Most Effective Brands.
“Being recognized by the Effies on behalf of the great work we are doing for our clients is a huge accolade for our network and is truly an honor,” said John Seifert, Chairman & CEO of Ogilvy & Mather North America. “To be awarded with the Grand Effie proves that we are doing what we’ve been set out to do in this industry – produce business results for our clients.”
“There have been some great moments in the New York office this year,” said Lou Aversano, Chief Executive Officer, Ogilvy& Mather New York. “This is a prestigious awards competition and our recognition speaks to the ideas we strive to deliver to our clients every day and we are thrilled to share this honor with each of them!”