Category Archives: Uncategorized

AdAge Features Philips “Innovation and You” Campaign

Ever since Philips introduced its first lightbulb in 1891, the company’s mission has been to make a difference in people’s lives through meaningful innovation. With the help of Ogilvy, Philips is bringing this incredible heritage to the forefront with its new brand position “Innovation and You” and series of digital stories, which showcase how Philips innovations are helping businesses and people around the world. The work was featured today by AdAge in the article “Philips Continues B2B Rebranding Push With Digital Stories” by Seth Fineberg. We invite you to read the article here and watch the latest films on www.innovationandyou.philips.com.

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Castle Lite and Producer Timbaland Redefine How South Africans Experience Music

OgilvyEntertainment and Ogilvy Cape Town have teamed up to produce Castle Lite’s latest campaign, a ground-breaking concept that is bound to redefine the way South Africans experience music.

From the premium brand which has brought Drake and Kanye West to South Africa,  Castle Lite has partnered with multiple Grammy award winning producer Timbaland to unleash its latest innovation – Extra Cold Music, a world-first music portal bringing consumers the very latest in local and international music directly to their mobile phones every week.

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Through this innovative platform, the brand hopes to create a culture of responsibility in the way that music is consumed . Through the collaboration with Timbaland, local artists and producers will be exposed to workshops and opportunities to unleash South Africa’s local talent on a global scale.

Stay tuned because on the 7th of June, Castle Lite and Timbaland will produce a stage music experience like no other – the Extra Cold Music Concert Edition – featuring the hottest international acts alongside a host of South African artists.

Celebrate International Women’s Day with Women In Media Mentoring Initiative

 

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Celebrate International Women’s Day with Women in Media Mentorship Initiative (WIMMI) and OMD USA. Today, Monday March 10, please join WIMMI live from SXSW in your office.

Each year women around the world are recognized and honored for their achievements and advancements as part of International Women’s Day. This year, WIMMI in partnership with OMD USA, will join the celebration to honor those who help build insights, inspire ideas and deliver award-winning results.

As part of WIMMI’s Austin Chapter launch, WIMMI and OMD will present a panel with top female media executives and leaders from all over the country discussing the latest buzz topic of “Powering Off” and achieving balance in the always-on media industry.

We invite you to celebrate and share in the thought-leading discussion. Please join the live-stream coverage beginning 2pm CST today: http://new.livestream.com/firstlivestudio/omdunplugged. (3pm – 5pm EDT / 2pm – 3pm CDT / 12pm – 2pm PDT.)

If you have any questions regarding the live streaming event, please contact Nancy Galanty (nancy@jackmyers.com).  If you’re at SXSW, join the panel in-person and RSVP here: http://wimmiunplugged.splashthat.com/.

WIMMI is excited to launch its Austin Chapter and looks forward to celebrating with you and the exceptional women across the country who are critical to the media business.

Tina Fey Stars In American Express Commercials During The Academy Awards

Last night during the Academy Awards, American Express launched the EveryDay Card, designed to reward Members for things they already buy, every day. Three TV spots featuring Tina Fey, created by Ogilvy & Mather and shot by Director Bryan Buckley, ran during the broadcast, and even though the Oscars provide a lot to tweet about, the Tina Fey work created a considerable stir in their own right.

Jimmy Fallon wrote: “Tina Fey’s Amex commercial is hilarious.#Oscars” America said: “Best part of the #Oscars was the #TinaFey #AmericanExpress commercial”… “Is it just me or are there more entertaining commercials for the Oscars than there were for the Superbowl? #TinaFey” And the Hollywood Reporter declared: “Showing a Tina Fey commercial during an awards show she didn’t host is just cruel.#Oscars”

Watch the spots at youtube.com/AmericanExpress.

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Best of Branded Content Marketing Launch Event on March 18th

MRY and Tenthwave invite you to celebrate The Best of Branded Content Marketing E-Book Launch Event on Tuesday, March 18th, 2014 from 6:00 PM to 9:00 PM.

The event celebrates the launch of the international e-book, “The Best of Branded Content Marketing: 10th Anniversary Edition”, created by the Branded Content Marketing Association. The ebook features insights from Doug Scott and includes best-of branded content marketing campaigns from 2013, as well as contributions from expert practitioners around the world. Case studies are accompanied by video and audio examples, predictions, and behind the scenes thinking.

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The event will be held in both London and NYC on March 18th. The New York event will be hosted by Rebecca Lieb, an analyst at Altimeter Group, and include presentations and a panel session from a selection of book contributors:

  • MRY: David Berkowitz, CMO
  • OgilvyEntertainment: Doug Scott, President
  • Digiday: John McDermott, Staff Writer
  • Tenthwave: Eric Schwamberger, Partner

Please RSVP on EventBrite here.

MRY Headquarters
6:00 PM to 9:00 PM
Tuesday, March 18th, 2014
11 West 19th Street, 3rd Floor
New York, NY 10011