Vans Celebrates Its Fans And Their Lifestyles With Incredible Documentary Series AdWeek 2.18.14 Vans has released an ambitious new documentary project titled “Living Off the Wall” with a gorgeous scrolling website and so much great content. While the Vans viewpoint is present with content about skateboards, tattoos, motorbikes and punk and gypsy lifestyles, the shoes are conspicuously silent.
BMW To Bring Back BMW Films AdAge 2.14.14 BMW of North America is planning to bring back BMW Films, the pioneering online movie series produced by A-List Hollywood directors/actors that popularized branded content on Madison Avenue more than a decade ago.
UM’s Chief Content Officer Scott Donaton Articulates The Value of Branded Entertainment (Video) NATPE 2.17.14 Scott explains how brands are seeking to move from traditional interruptive advertising experiences to ones where they can add value to conversations that audiences are already having. Scott also details how brands measure the success of their branded entertainment initiatives.
Forget Beer-Drinking Good Ol’ Boys; Meet Nascar’s Fitness-Freak Drivers AdAge 2.20.14 Nascar and Ogilvy & Mather New York challenge the stubborn image of drivers as beer-guzzling good ol’ boys as part of a new brand campaign breaking during Fox’s telecast of the Daytona 500. The three new brand spots are designed to work together to promote Nascar’s new 2014 season.
Pepsi Max Puts Vine Videos On U.K. Billboards AdAge 2.20.14 Pepsi Max is closing the gap between social media and outdoor advertising by putting Vine videos on billboards across the U.K. as part of the brand’s “Live For Now” campaign.
No Backlash For Olympic Sponsors: Chobani Rises Most AdAge 2.20.14 Sponsors of the Sochi Olympics don’t seem to be experiencing the backlash that some had predicted over Russia’s anti-gay laws, new research suggests, and non-sponsor Chevrolet has achieved big boosts among gay and lesbian consumers by introducing a commercial showing gay families during Olympics coverage.
Entire Ad Break Is Made Of Lego In Delightful Stunt For Toy Company’s Movie AdWeek 2.10.14 Here’s a fantastic ad stunt orchestrated by media agency PHD on Britain’s ITV. The TV broadcaster devoted a whole commercial break during an episode of Dancing on Ice to airing remade versions, done entirely in Lego, of four well-known British ads—to promote The Lego Movie.
Vice Goes Into Food Business With FremantleMedia AdAge 2.18.14 Vice and FremantleMedia will jointly develop and produce “hundreds of hours of content” for the property, said Vice president Andrew Creighton. That content will skew heavily toward video but also feature articles and recipes. Vice will oversee how that content is distributed digitally, including an owned-and-operated site, a YouTube channel and eventually apps. And television production company FremantleMedia will secure deals to air its content on TV in the U.S. and internationally.
Time Inc. Announces Launch of New Sports Network AdWeek 2.20.14 Sports Illustrated is making a big bet on video with the planned launch of a streaming sports network to complement its existing brand. Called 120 Sports, the new standalone business brings together partners SI parent Time Inc. along with the MLB, NHL, NBA, Nascar and leading college conferences, and will give viewers cross-platform access to game highlights.
Amazon Said To Be Looking At March For Streaming TV Box Launch Tech Crunch 2.21.14 A new report pegs Amazon’s potential TV set-top box launch for March. Re/Code reports that the ecommerce and digital media giant is indeed still hard at work on a streaming TV device.
Vevo Music Video Views Up 33% in 2013 As Mobile & Tablet Use Surges Los Angeles Times 2.19.14 Views of music videos on the online service Vevo increased by a third in 2013, driven largely by a big jump in use of the company’s mobile, tablet and Internet-connected TV apps. Users watched 55 billion music videos worldwide on Vevo last year, up 33% from 2012, the New York company said in a new report on its viewership.
MEDIA & TECH
Google Strikes Upfront Deal With Ad Giant Magna Global USA Today 2.18.14 Google struck an “upfront” deal with Magna Global, one of the world’s largest advertising buyers, the latest effort by the Internet search leader to win more of the marketing dollars that traditionally pour into TV each year. Magna Global, a unit of Interpublic Group that oversees $37 billion in annual ad spending, committed about $100 million of client marketing money to Google properties, including YouTube, its online display ad network and mobile platform.
Photos Become Ads With New Technology The New York Times 2.15.14 A new technology starting to catch the attention of publishers, especially outside the United States, could further feed the debate over native advertising by turning any visual element on a web page, including editorial photographs and videos, into advertisements.
Facebook’s $19 Billion Move You Might Not Notice CNN 2.21.14 The social media giant dropped that mind-boggling amount Wednesday on WhatsApp, paying 19 times more than it did for Instagram (or the gross national product of some small countries, if you prefer) for a texting app that most folks in the United States had never even heard of.
Why Candy Crush I.P.O. Could Be A Dangerous Game The New York Times 2.19.14 Candy Crush is destined to be a heart breaker. The addictive mobile app’s Europe-based maker, King Digital Entertainment, is ready to capitalize on the hype with an initial public offering in the United States. With its top hit Candy Crush Saga generating about 80 percent of revenue, though, investor infatuation would be a dangerous game.
Philips Named #50 Most Innovative Companies 2014 Fast Company 2.10.14
Philips Shines Light on Vietnam’s Iconic Dragon Bridge Voice of America 2.14.14 In an effort to shore up Da Nang’s night life and enhance its most valuable asset – tourism – the government and Royal Philips collaborated on a two-year project to light three bridges across the Hang River. One of them is the Rong or Dragon Bridge - a 666-meter-long structure designed and shaped like a dragon that Ngian says is now the most popular of the three attractions.
SABMiller To Develop Beers For Wine And Spirits Drinkers Marketing Week 2.19.14 SABMiller is developing beers to attract wine and spirits drinkers as it looks to counter similar innovation drives from rival brewers AB InBev and Heineken to introduce new beer styles.
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Is this video about conference calls a comedy sketch or real life?