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It goes without saying that this is a time of deep sadness for our Nation and the World. We have lost a great leader, an incredible statesman and an extraordinary human being.
As we reflect on the life and times of our Father of the Nation — Nelson Rolihlahla Mandela — we are thankful that he not only helped us navigate the most difficult and most turbulent era in the history of our country, but also that his contribution to the world and the lessons inherent in that contribution can live on in everything we do.
“What would Nelson Mandela do?” is a great filter to apply when faced with any situation.
While this is a time of deep sadness, reflection and gratitude, Nelson Mandela’s life is a life worth celebrating, and we will do that too.
We are honouring and observing this day by blacking out all our O&M SA social media feeds and other digital platforms — today is not a day for self promotion.
In whichever office you are in, across our Group, I am sure you will find ways to acknowledge, celebrate, mourn and mark this historic time in our country’s ongoing life story.
Once plans have been announced by the presidency, we will align our operations with the rest of the nation in honouring and celebrating Madiba’s life.
Chief Executive Officer
Ogilvy & Mather South Africa
We are proud to share the news that O&M was crowned Network of the Year by the London International Awards. Ogilvy & Mather statues tally one Grand LIA, 28 Gold Statues, 40 Silver Statues and 57 Bronze Statues. You can see all the Ogilvy winning work here.
This year, Khai Meng Tham was President of the TV/Cinema/Online Film jury. Check out the judges gallery for photos of the jury sessions and video interviews of the judges. It is a tremendous achievement and the result of great work from over 20 offices all over the O&M map.
OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.
Outside TV Gets Original Content From Red Bull Media Post 11.5.13 Red Bull Media House, the energy drink maker’s video production outfit, announced that it is partnering with Outside Television to create 45 hours of original TV programming in the form of five series and feature documentaries, including three new documentaries focused on Baumgartner and his daredevil stunts.
Mattel’s Bold Plan To Take Control Back From Hollywood Variety 11.5.13 For Mattel, entertainment strategy has all been about timing. And after a number of stops and starts, it’s now ready to become a much bigger player. Last month, the company announced the creation of Playground Productions, an in-house studio through which it will not only produce original films, TV shows, web series, live events and games, but also manage how consumers are introduced to its brands across various platforms.
Italian Subway Station Transports Passengers To Downtown Tokyo PSFK 11.6.13 The new advertising stint for Fastweb, an Italian telecommunications company, brought Japan to the doorstep of Italy. To promote their new internet broadband line, the company transformed the entire subway station in Milan into Toyko’s Shibuya station – definitely not your typical Monday morning.
M&S Unveil Christmas Ad Online Before TV Broadcast Daily Mail 11.4.13 Marks & Spencer used social media channels to debut their multimillion pound advertisement. The full two minute version was released on YouTube and M&S website before its broadcast on television.
Under Review: Is Super Bowl Really Worth $4 Million? Ad Age 11.4.13 As brands finalize plans for the Feb. 2 game on Fox – which is expected to fetch about $4 million for a 30-second spot –Ad Age caught up with rookie and veteran Super Bowl advertisers to learn how they decide whether to go for it at the game or punt.
Progressive Strives To Keep Flo’ Fresh Media Post 11.5.13 Progressive has adopted a strategy unlike any other in the insurance industry, treating its ad creative like a television network, led by its hit show, the Superstore campaign featuring Flo. The network strategy takes similar elements you’d see on a major TV network — guest stars, an ensemble cast, spin-offs, etc. — and applies them to advertising.
Lady Gaga To Sing In Space Mashable 11.8.13 Global pop star Lady Gaga will soon be performing among the stars, blasting off into outer space in 2015 on a Virgin Galactica ship. Her unearthly jam session will reportedly coincide with the Zero G Colony tech festival in New Mexico, and she will become the first celebrity musician to sing in space.
Hulu Preps 20 Original Series Screen Daily 11.4.13 Hulu plans to launch 20 original titles next year with the UK firmly in its sights as a primary source for content. Hulu has previously acquired a raft of British comedies and dramas including Misfits, Spy and The Only Way Is Essex and co-produces BBC heist comedy The Wrong Mans and is keen to add to its portfolio as the VoD service prepares to double its investment in content.
Netflix Picks Up Four Marvel Live-Action Series & A Mini For 2015 Launch Deadline 11.7.13 Disney will provide Netflix with live action series and a miniseries featuring Marvel characters set in the gritty world of heroes and villains of Hell’s Kitchen, New York. Netflix has committed to at least four, 13-episode series over multiple years, beginning in 2015, culminating with a miniseries, The Defenders.
MEDIA & TECH
Twitter IPO Sets Billionaires In Flight USA Today 11.7.13 The micro-blogging service went public on the NYSE as shares opened at $45.10 and quickly shot past $50 before closing up 74%, at $44.90. Twitter’s rocketing IPO takes two of its founders on a ride into billionaire territory and a wave of millionaires along for the journey.
Tesco Petrol Stations Use Face Scan Technology To Target Ads BBC 11.4.13 Tesco is installing face-scanning technology at its petrol stations to target advertisements to individual customers. The technology will use a camera to identify a customer’s gender and approximate age and then show an ad tailored to that demographic.
Report Says YouTube Overtakes Facebook Among Teens Mashable 11.6.13 An annual survey by The Futures Company found that 41.6% of those aged 12 to 15 said Facebook was their favorite website compared to 48% of teens overall. The most popular site among all teens now is YouTube, according to the report.
For Stores, Unilever and Kellogg Are Rising Stars Media Post 11.7.13 For CPG marketers, success is always found (or lost) in the crowded aisles of a local store, and retailers say that brands from Unilever and Kellogg are on the rise. And for their part, marketers say that Walmart and Target are still the most effective retail partners, with Costco and Amazon coming on strong.
Lenovo Reports a 36% Jump In Profit The New York Times 11.8.13 The Lenovo Group, the world’s top supplier of personal computers, said that its latest quarterly profit rose 36 percent as sales of smartphones and tablet computers more than doubled.
DuPont and Deere To Launch High-Tech Farming Program Fox Business 11.8.13 DuPont’s agricultural seed unit is partnering with farm equipment maker Deere to launch a program that helps farmers maximize crop production, joining forces to rival a similar service from Monsanto.
Content and Communications World on November 13 and 14 at the New York Javits Convention Center. CCW brings together inspired minds in media and entertainment production, post and distribution from around the world.
Forget Staged Ad Hoaxes – The New Marketing Standard Is Genuine Terror And Trauma Fast Company Co.Create 11.6.13 Toronto agency John St. has decided to take things to the next level in a new (barely) parody video for ExFEARiential advertising.