Durability. Strength. Endurance. These may have always been SOME of the selling points for clothing consumers however, they were certainly not the focal point. With changing times and changing consumer purchase pre-requisites, an article of clothing’s indestructibility is now a heavy hitter in the marketing of a product.
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Times Square is a brand circus these days. Between the huge Hershey store, the colossal Coca-Cola billboard, and the massive M&Ms outpost, Manhattan’s biggest tourist attraction is starting to resemble Willy Wonka’s chocolate factory, only with more sugar. New York should be getting kickbacks from dentists and filling-makers the world over. And this week, yet another tooth-rotting titan is joining the ranks: Pop-Tarts.
Excited for episode two of the highly anticipated fourth season of AMC’s Mad Men, I tuned in Sunday night for that weekly dose of 1960’s ad agency madness. Midst taking out the laundry and planning what dessert to grab before the next half of the show (or whatever your commercial breaks entail), I was surprised to see what seemed to be the show, starting again so soon. Except it wasn’t Mad Men. It was Unilever’s new multi-brand TV episode and webisode campaign being launched, already dubbed by many as “Fake Mad Men.”
The organization Do Something, is a perfect example of how non-profits can leverage social media platforms to achieve brand recognition. This year, VH1 partnered with DoSomething to create the premiere award platform for young people and social change. The Do Something Awards honor the best young world-changers, 25 and under, that are making the world a better place.
Leading mobile manufacturer, Nokia, and its Nokia Research Center has recently released a new web creation aimed to gain product and brand awareness. Following the adventures of their new characters, Basil & Pepper, Nokia takes a risk by focusing on a rather prosaic topic: Internal/Trade communications. As a subject matter that is usually only seen by industry insiders, Nokia allows curious viewers to get exclusive inside peek into their newest undertaking.