Check out this Adweek article, “Where Hollywood Meets Reality” quoting our very own President of OgilvyEntertainment Doug Scott. In the article, author Brian Morrissey, discusses how branded content is still struggling to “find its footing.” 

Morrissey discusses how last week at the Onfront NYC gathering, keynote speaker Jordan Levin, CEO of production company…

In the past few years Mountain Dew has invested heavily in branding subcultures–including action sports and indie music with initiatives like the Dew Tour and Green Label Sound.

This month, the brand is launching a new product to appeal to online gamers—a line of drinks called “Game Fuel.”…

U.K. cable provider Virgin Media Inc. announced this week that the company will be launching an unlimited music download service—in partnership with Universal Music—set to offer media without copy protection to subscribers in return for a monthly fee. The platform, which is expected to come to market by the end of…

After weeks of anticipation and agonizing packing, our team at OgilvyEntertainment has finally made the move out West. (to 11th Avenue that is).

The renovated chocolate factory welcomed us all with a chunk of delicious, rich milk chocolate and plenty of natural sunlight. The new friendly atmosphere already appears to be bringing co-workers…

A new ad campaign for Geoffrey Beene teams some of the most recognizable rock stars in the business with leading scientists working on the world’s most serious diseases—Alzheimer’s, Cancer, and HIV/AIDS.

“Geoffrey Beene Gives Back” sheds light on the brains behind this operation—the real rock stars of…