Category Archives: Uncategorized

TWEED Flashback

 

This week we’ll explain why blogging is going down the toilet and why Twitter’s CEO is just posting “$$$$$$$” over and over again.

Highlights from this week’s edition:
Toilet Blogging Will Pay More Than Huffpo Blogging, AdAge 10.21.09
2 Deals Hint at Revenue for Twitter, New York Times, 10.21.09

 

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

 

BRANDED ENTERTAINMENT NEWS
Yahoo, Ad Giant WPP Announce Branded Content Partnership, The Business Insider, 10.21.09
Yahoo and Group M have announced a plan to co-produce branded video content.

Fox Digital Studios Puts Focus on Branded Entertainment, AdAge, 10.19.09
News Corp’s Fox Atomic studio is being rebranded Fox Digital Studios, a new unit that will focus on branded programming.

Toilet Blogging Will Pay More Than Huffpo Blogging, AdAge 10.21.09
Procter & Gamble Co. is looking to hire 5 “Charmin Ambassadors” to staff its Times Square bathrooms this holiday season and blog about the experience. The 5 week gig pays $10,000.

M3 Creative to Produce Webisodes for Amex, iTunes Spots for NBC Universal, Reuters, 10.20.09
M3 Creative will produce webisodes for American Express’ Enthusiast’s photostream and iTunes/Best Buy featurettes for NBC Universal’s “Couples Retreat.”

ADVERTISING NEWS
There’s a Glimpse of Blue Sky on the Economic Horizon, AdAge 10.19.09
An economic recovery may be happening, according to analysts. Maybe.

2 Deals Hint at Revenue for Twitter, New York Times, 10.21.09
On Wednesday, Twitter struck deals with Microsoft and Google to make available the company’s tweets.

Times Co. Shows Loss but Beats Forecast, New York Times, 10.22.09
The Times reported a $35.6 million loss for Q3. The Times collected more dollars from circulation than from advertising in the third quarter, an unusual occurrence.

ENTERTAINMENT NEWS
The U.S. requests Polanski’s extradition, The Hollywood Reporter, 10.23.09
The U.S. has formally asked Switzerland to extradite film director Roman Polanski, though no decision deadline was set

NBC Deals with Carolla, Cheadle, Variety, 10.22.09
NBC is looking to beef up its comedy offerings, striking new deals with Adam Carolla, Bill Oakley, and Don Cheadle.

 

 

 

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Expedition 206: Coca-Cola’s Happiness Ambassadors Spread the Joy

As part of its new “Open Happiness” campaign, Coca-Cola will send three “Happiness Ambassadors” on a year-long expedition to 206 countries (where Coca-Cola is present). After extensive search, Coca-Cola has narrowed its ambassadors to 3 teams of 3. Beginning today, 10/21/09, consumers are encouraged to go online and vote to determine who the three travelers will be.

The chosen bloggers will explore different cultures while blogging, posting updates on Twitter, adding videos to YouTube, and uploading pictures to Flickr in hopes to generate talk and buzz around the happiness campaign. The ambassadors will meet with locals and learn about their culture while uncovering what makes people happy. They will even take part in the Vancouver 2010 Winter Olympics, FIFA World cup in South Africa, and the World Expo 2010 in Shanghai, all of which Coca-Cola sponsors.
 

 

A recent Forbes article quotes Director of Coca-Cola’s Office of Digital Communications and Social Media, Adam Brown, “It’s not about having the Coca-Cola brand first and foremost, center of the screen. It’s about telling the story that involves Coca-Cola, that involves the attributes of what Coca-Cola is about, optimism and joy." 

This campaign is a perfect example of how brands can engage consumers through all the social media elements. Throughout the year-long journey, the ambassadors will constantly be engaging the consumers by sharing videos, blogs and photos. They will also be taking consumer suggestions at their destinations as to areas they will visit. In a Coca-Cola press release, Adam Brown continues, “This mash-up of social media – online photo galleries, video clips, blogs, microblogs, social networking – combined with an amazing journey, enthusiastic travelers and a theme of happiness is a great way for us to connect with people around the world. The global adoption of social media has given us a way to deliver a year-long reality TV series without the TV.”

As Brown stated, this campaign allows for a vast array of content opportunities, even upon the ambassadors return from their explorations. With the immense increase in video sharing over the past year, Coca-Cola will be able to leverage all the social media sites to reach a large target.

Who knows, maybe someday these bloggers will gain "celebrity" status in the blogosphere, all thanks to Coca-Cola’s “Open Happiness” campaign. For now, they have, at least, earned an all expense paid tour of the World’s greatest countries!

 

 

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TWEED Flashback

 

In this week’s Flashback, we find out who Barbie’s godfather is, that yodeling can be a star-maker, and that Seth MacFarlane will eventually have a show on every night on Fox.

Highlights from this week’s edition”

Christian Louboutin: Barbie Doesn’t have Cankles, She Just Could Have Had ‘Thinner Ankles’, New York Magazine, 10.16.09
Yahoo! Searches for new yodel, opens Time Square booth, New York Post, 10.13.09
Microsoft Taps ‘Family Guy’ to Help Sell Windows 7, AdAge, 10.13.09

 

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

 

BRANDED ENTERTAINMENT NEWS
Christian Louboutin: Barbie Doesn’t have Cankles, She Just Could Have Had ‘Thinner Ankles’, New York Magazine, 10.16.09
Designer Christian Louboutin has agreed to a vast number of Barbie-related fashion deals including “Louboutin will be Barbie’s ‘godfather’ for a year,” seriously.

Cheers: Bud Light Sole Sponsor for ‘SNL’ Oct. 17, MediaDailyNews, 10.15.09
Anheuser-Busch will buy out all the TV commercial time in this weekend’s “Saturday Night Live.” It’s part of a push to promote the new Bud Light Golden Wheat Beer.

Yahoo! Searches for new yodel, opens Time Square booth, New York Post, 10.13.09
Yahoo! opened a recording booth above Time Square’s Hard Rock Café as part of a global competition for a new corporate yodeler. Randy Jackson, LeAnn Rimes, Jewel, Pete Wentz, and Kimberly Caldwell were on hand to serve as vocal coaches.

Six Flags fans “tweet” their way to the American Music Awards,
Reuters, 10.16.09
Six Flags is offering one of its Twitter followers the chance to go to the 2009 American Music Awards through use of the hashtag #SixFlags.

Olympic Challenge: Engaging Youth, New York Times, 10.13.09
In order to drum up excitement- and viewership- for the Olympics, the International Olympic Committee is launching a global “Best of Us” campaign in which young people are encouraged to create video clips in response to challenges from Olympic athletes, like Michael Phelps asking how many clapping push-ups you can do in 30 seconds.

Microsoft Taps ‘Family Guy’ to Help Sell Windows 7, AdAge, 10.13.09
Microsoft will sponsor a commercial-free variety show starring Seth MacFarlane, creator of “Family Guy,” set to air on Fox on Nov. 8.

ADVERTISING NEWS
Disney’s Retail Plan is a Theme Park in Its Stores, New York Times, 10.12.09
With input from Steve Jobs, Disney has decided to overhaul its Disney Stores, making them entertainment destinations called Imagination Parks. They will feature theaters, high-tech “magic mirrors,” and video-projected fireworks, among many other cool high-tech doohickeys.

Bing Gains Advertising Dollars in Addition to Traffic, AdAge, 10.12.09
Microsoft’s Bing search engine is slowly gaining share of search-ad dollars.

Niche Brands Should Embrace Big Market for Offbeat Content, AdAge, 10.12.09
Though most popular entertainment is safe, there is a huge market for off-the-beaten path “cool” content online.

ENTERTAINMENT NEWS
News Corp., Liberty eye NBC U, Variety, 10.16.09
If Comcast doesn’t acquire NBC Universal, Rupert Murdoch and John Malone are waiting in the wings.

Taylor Swift to host ‘SNL’ next month, CNN, 10.15.09
Taylor Swift is slated to host “SNL” on November 7. I hope they do a Kanye West joke.

 

 

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The Real Intel Superstar on Conan

Last spring, Intel launched a very funny commercial featuring Intel employees fawning, swooning, and gushing over the co-creator of the USB, Ajay Bhatt, with the tagline “Our rock stars aren’t like yours.” Here’s the video:

But, brace yourself, because I’ve got some big news: the man in the commercial is NOT the actual Ajay Bhatt, pictured below:

Who knows the reason Intel decided not to use the real Bhatt: maybe he’s camera-shy, maybe he had too much sex appeal, or, most likely, maybe he was off inventing some other new brilliant, top secret, world-altering device and couldn’t be bothered to tape the commercial.

Well the same question plagued Conan O’Brien, and what resulted was a full interview with the real Ajay Bhatt.

Whatever the reason for booting Bhatt from the commercial spot, Intel managed to land 6 full minutes of late-night territory in a segment that was both informative and hilarious. Conan managed to integrate the Intel brand flawlessly into the comedy, drawing on stereotypes of the technologically saavy, creating inventive ways to mention the USB drive, and suggesting wacky ideas for Intel’s future products. This was product integration at its best.

Domo Gets a Slurpee Brain Freeze!

7-Eleven always brings back the good memories. Free slurpees on 7/11, brain freezes, that awesome Simpsons in-store takeover a few years ago. And now Japanese character Domo is making a splash in stores nationwide! (Just walked by a 7-Eleven on the way to work – definitely going back to check it out some more.)

Domo is a brown blockhead with feet, also known as a lovable fart monster, created by Tsuneo Goda, and is the mascot for Japanese TV station NHK. Domo’s fall plans include covering 7-Eleven stores for six weeks starting October 1st with Domo Slurpee and coffee cups, fuzzy Domo toys that hang off Slurpee straws, hot dog containers, open-mouth Domo candy displays. You can also try their new Domo-inspired red apple flavor Fuji Frost or purchase Domo goodies like collectible action figures, abbreviated Manga comic book just for 7-Eleven, DVDs (supposedly a roundup of video clips, fan-created animations, commercials, Japanese spots), plush characters and clothing.

According to AdWeek, Evan Brody, marketing manager for Slurpee and Big Gulp Brands seems to also like the new takeover: “Domo lends itself well to the store and our proprietary products and our consumers who… love crazy Japanese shit.” If that’s the ultimate slice of the 7-Eleven customer profile, I think I can be cool with that.

A 3-webisode series will also be promoted on www.domonation.com and http://www.slurpee.com/Promotions/Domo/. These films were created by dwarf inc., the original creator of Domo’s stop-motion animation. Check out the first and second one here:

Domo’s First Slurpee

 

 

Domo’s Journey

 

 

Perhaps next on the list, some Murakami spring or Kid Robot summer action? LOVE.

 

          

 

Check www.slurpee.com on October 12th and 19th for the 2nd and 3rd episodes:

 

More pictures can be found on Eat Me Daily blog:

 

 

 

 

 

 

 

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