OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.
Starz Tries Out Transmedia With Spartacus AdWeek 11.29.12 Ahead of its final season of flagship show Spartacus, Starz is trying something new: a vast suite of second-screen applications called The Battle for Nuceria—social-media based mini-games, content starring the show’s actors, and “missions” that take the player all over the show’s ancient-world setting. But it’s the show’s final season. “I think, one, regardless of it being the last season, we want to reward the fans,” said Kelly Bumann, svp of digital marketing for the network.
Porsche’s Shows Off New Experience Center The Detroit Bureau 11.28.12 Think having the chance to drive your new sports car on a closed test track and handling course might be enough to close the deal? Porsche thinks so. At the groundbreaking for its new North American headquarters in Atlanta, the automaker announced that the 26.4-acre campus would include a 1.6-mile test track where dealers will be able to bring customers to experience the full capabilities of the company’s cars.
Beneful Launches Playful Online Videos Media Post Publications 11.26.12 An online video series for Beneful aims to bring the joy of play to everyone and remind them how play can transform the everyday. The three original videos, with the theme “Random Acts of Play,” were created by Leo Burnett/Arc Worldwide and launched earlier this month on YouTube.
In-Game Advertising Still Not Drawing Ad Budgets Click Z 11.29.12 The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive way for consumers to engage with advertising. Yet advertising budgets are far from reflecting this market’s potential, according to a panel of gaming and ad industry executives who gathered at New York watering hole SideBar to discuss in-game advertising.
Coke’s Christmas Spot Features Giant Santa Puppet Media Post Publications 11.27.12 This year’s Christmas TV ad from Coca-Cola focuses primarily on a giant Santa Claus marionette – something of a departure from recent years’ ads (like 2010’s “Snow Globes” and last year’s “Shake Up Christmas” spots), which stuck with human personifications of Santa.
It’s the age of Reverse Product Placement: Fictional items from The Office go on sale Independent 11.26.12 The media giant NBC- Universal broke US ad-sale records for its Olympic programming this year. But, as more people skip ad breaks, television shows must do all they can to make money. Product placement has long been a fixture of American TV, with some shows working real-life products into scripts without too much damage to reputations.
As It Nears the End, Lessons From ’30 Rock’ AdAge 11.29.12 When Liz Lemon gets married in tonight’s episode of “30 Rock” on NBC, she won’t have much time to enjoy it. Why? Because she’s ushering in a major new plot development that, sadly, also marks the beginning of the end for the offbeat sitcom.
Neil Patrick Harris Brings His ‘Puppet Dreams’ to YouTube Mashable 11.27.12 People often have dreams where they interact with celebrities — but who do the stars dream of? For Neil Patrick Harris, it’s puppets. The actor’s web series Puppet Dreams debuts Tuesday on the Nerdist Channel. The seven-part show features Harris in various dream scenarios, surrounded by puppets.
IBM’s Computers Try to Understand Twihards’ Emotions The Hollywood Reporter 11.26.12 The Twilight Saga: Breaking Dawn- Part 2 was not only the highest grossing film this Thanksgiving weekend, it also generated the most number of tweets. According to a study conducted by USC Annenberg and IBM of over 5 million movie-related tweets in the 11 days leading up to and through the Thanksgiving weekend, the film grabbed the lion’s share with 4.25 million tweets, far surpassing the second biggest tweet-generating film — Skyfall with 700,000 tweets.
MEDIA & TECH
New York Times Stirs Controversy for Social Media Monitoring AdWeek 11.29.12 The growing pains continue for legacy media in its ongoing adaptation to the digital era. After coming under fire for a few ill-advised social media postings, The New York Times Jerusalem bureau chief Jodi Rudoren has been assigned an editor “to work closely with Ms. Rudoren on her social media posts,” according to a post by Timespublic editor Margaret Sullivan.
OTT Video Views Explode On Multiple Screens Media Post Publications 11.28.12 Dividing the country down the middle, half of U.S. consumers now view over-the-top (OTT) video through broadband connections on their TVs, in addition to the content they traditionally watch via cable or satellite. Consumers are also viewing content on mobile devices, creating video playlists, posting videos on social media, and learning about new TV programs and video offerings through social networks, the consulting firm found.
NYC’s Two-Way Touch-Screen Public Phones Ready for Emergencies, Advertisers brandchannel 11.23.12 One very small silver lining in the wake of Super Storm Sand on the Big Apple: public phone booths are being reimagined anew in a public-private partnership between New York City and two companies, Cisco and City 24/7.